food holidays in December

5 food holidays to celebrate in December, from comfort food to champagne

By Megan Prevost

This month is jam-packed full of holiday cheer already, but just in case you’re looking for a little bit more to celebrate before the end of the year, we’ve got five more food holidays in December for you!

Featuring a food holiday at your bar or restaurant is a great way to drive traffic on otherwise slow days. By offering deals, discounts, freebies, or specials, you can encourage new and existing customers to visit. New customers will be intrigued by deals, while your regulars may take more of an interest in your specials. If they already love your food, they’ll be eager to try something fresh and new, too!

For the best effect, choose one holiday to celebrate every few months, mixing it up every year. Not only will this get your customers excited about new offerings, but you’ll be able to flex your creative muscles for new dishes.

If you’d rather celebrate throughout the month, it’s also pear, fruitcake, and eggnog month, and these dates can easily tie into the Christmas season to up your holiday spirit, as part of your food holidays in December celebrations.  

December 5: Comfort Food Day

The holiday season can be rather stressful, with gift shopping, wrapping, party planning, and so much more. Restaurant guests are likely looking for a way to unwind, choosing to eat out for simplicity. They don’t want to worry about cooking and cleaning when their days have already been so busy. Comfort Food Day is a delicious solution to the stressful holiday season!

So, serve up some of your favourite comfort foods. Think macaroni and cheese, fried chicken, soups, stews, and more. If you find it comforting, chances are your customers will too. You don’t even have to offer any deals for this one, just focus on showcasing your favourite menu items or specials.

December 12: Cocoa Day

With winter fast approaching, settling in for a sweet cup of hot chocolate is probably on your customers’ minds. Embrace it! Warm your customers up with a flight of different flavoured cocoas or have some fun at your bar with alcohol infusions. On Cocoa Day, you can entice the whole family with specials like receiving a free kid’s hot chocolate with a purchase of its adult counterpart.

December 20: Sangria Day

This one also falls under the realm of holiday drinks, but it isn’t for the kids. Use flyers, table tents, and online promotional materials to make sure your customers know that you’re planning to celebrate to kick off the holidays.

Mix it up with a flight to showcase your sangrias. Getting groups together? You could also offer discounts on pitchers, encouraging larger parties to stop by and celebrate!

December 25: Pumpkin Pie Day

Yes, we know this one falls on another pretty widely celebrated holiday, but there’s no reason you can’t double-dip. If you’re closed on Christmas Day, feel free to celebrate this one early, late, or throughout the whole week.

There’s nothing better than a homemade pie you don’t have to make yourself. Boost your off-premises business with pumpkin pie to-go. If you’d rather focus on in-house specials, you can serve slices or dishes inspired by pumpkin pie flavours to celebrate this one.

December 31: Champagne Day

Champagne is often the drink of choice on New Year’s Eve. As the favourite for toasts and celebrations, it’s no wonder that December 31 is also Champagne Day. If you’re planning on hosting a New Year’s Eve party at your bar or restaurant, you could double down with your champagne specials, offering buy-one-get-one drinks, flights, or even a free glass with the purchase of an NYE party ticket. If straight champagne isn’t your style, try serving up some delicious champagne cocktails, like an Aperol spritz or a champagne punch.

December is celebration central

Even though this month is already jam-packed with holidays, don’t be afraid to choose food holidays in December that work alongside the Christmas and New Year’s Eve celebrations! Most importantly, don’t forget to advertise. Let your customers know what you’re planning on social media and in print to get as many people through your doors as you can.

Megan Prevost is a contributing writer for RestoBiz and a Content Manager for MustHaveMenus. Her work has also appeared in App Institute, Bar Business, Modern Restaurant Management, Small Business Currents, PMQ, FSR, The Daily Fandom, and FanSided.

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