By Megan Prevost
The culinary calendar is never empty, that’s for sure. For pretty much every day of the year, there are corresponding food holidays that could be celebrated.
Most of them are super niche, such as National Chocolate-Covered Cashews Day on April 21, but plenty of them celebrate larger categories.
Food holidays are more than just a quirk, though. They represent a fun and potentially profitable opportunity for bars and restaurants, allowing them to work around the national holiday to serve up specials, themed entrees, and so much more.
Not only that, but these holidays make it easy to advertise. You can easily run a themed social media campaign or post flyers around the block showcasing whatever specials or events you’re planning for the fun holiday.
Here are just a few of the many holidays your restaurant could celebrate in April 2022:
April 1: National Burrito Day
Do you own a Mexican restaurant, a burrito shop, or an establishment at which a burrito would fit nicely onto the menu? This is a holiday you certainly cannot miss.
Use National Burrito Day as an excuse to draw in more customers. Simple strategies like offering two-for-one burritos or all-you-can-fit toppings can go a long way here, or there are tons of different specials you can drum up in order to increase sales while bringing in a burrwider audience.
April 7: National Beer Day
April 7 is not only World Health Day, but it’s also National Beer Day. This one is clearly great for bars and restaurants looking to promote different drafts or bottles throughout the day and night. This could also be a great day to throw a party, host an event, or offer a special on your customers’ favourites.
April 16: National Eggs Benedict Day
This one’s for the breakfast restaurants — or the all-dayers!
Create a new dish (or a few) for this eggcellent breakfast holiday to celebrate with your customers. If you have a signature dish, you could also discount it or offer a free appetizer or mimosa with purchase. The possibilities are endless!
April 21: National Tea Day
Coffee shops and tea stops can get in on the action this month, too. On April 21, it’s time to let your tea selection shine.
For coffee shops, this might mean showcasing tea options that are less popular or offering deals on certain types of tea. Since it’s starting to get warmer in some places, it could also be a good time to start reintroducing some iced tea options! For coffee lovers, you could even offer a free shot of espresso added to any tea beverage, giving customers a chance to make that Chai dirty!
April 27: National Prime Rib Day
Who among non-vegetarians doesn’t love a prime rib? Now’s your chance to really wow your customers with a delicious take on the meat-lovers dream dish. Create new dishes for this holiday or showcase old classics. Like the other holidays, adding a discount or free item with purchase is a great way to get customers in the door.
Get ready to celebrate food in April
Remember, most people don’t know these holidays exist, so marketing and advertising are key. Using your social media platforms and more to ensure your existing and potential customers are aware of the upcoming food holidays is key to success in making the most of these dates. By advertising these specials, deals, or even events, you can grow your audience and introduce new customers to your favourite dishes.
On top of that, food holidays provide an excuse for you to show your personality. Feel free to get goofy with it if that’s your style, or adapt it to your upscale establishment to fit your vibe.
There’s a food holiday to fit pretty much every style of restaurant, so go crazy and have fun with it this April!
Megan Prevost is a marketing content writer. As well as MustHaveMenus, her work has appeared in App Institute, Bar Business, Modern Restaurant Management, Small Business Currents, PMQ, FSR, The Daily Fandom, and FanSided.