Make that to go
By Linda Strachan
May 19, 2011
Takeaway – a business-building opportunity
Across the total restaurant market, more than half of all visits (57 per cent), are off premise. Granted, these drive- through, takeaway or delivery occasions are dominated by quick-service restaurants, but take-out and delivery from full-service restaurants is nothing to sneeze at, generating more than $3.5 billion in Canada annually.
While still a relatively recent innovation in the industry, offering customers the ease of ordering through the Internet for delivery or pick-up is a growing trend. In 2010, Internet ordering made up less than one per cent of all restaurant traffic, totaling nearly 35 million visits and more than $230 million in Canada. As our world continues to become more wired with expanded use of smart phones and tablets, Internet ordering will be a growing opportunity. Make your customers’ lives easier and more convenient, and they will respond.