BC approves temporary price reduction for liquor licensees

Press Release

British Columbia has approved a temporary wholesale pricing model that will allow liquor licensees to purchase beer, wine, and spirits at reduced cost. The program will be in place from the end of July 2020 until March 31, 2021, at which time it will be reviewed.

“The hospitality industry has been one of the hardest hit during the pandemic, badly hurting the more than 190,000 British Columbians who work within the sector,” said David Eby, the province’s attorney general, in a statement. “Offering a wholesale discount for licensees was something we were exploring before COVID-19, but after the onset of the pandemic we accelerated efforts in order to support these community businesses as they try to find their feet.”

Hospitality licensees such as restaurants, bars, and pubs currently pay full retail price – wholesale price, plus a retail markup set by the Liquor Distribution Branch (LDB) – on all liquor purchases. Under the new model, licensees will pay only the wholesale price of the products they order.