Boston Pizza brings back heart-shaped pizza charity fundraiser

Press Release

Spread love to your local communities this Valentine’s Day, with Boston Pizza’s 27th annual heart-shaped pizza fundraising campaign. One dollar from every pizza sold today, including popular heart-shaped pizzas, will support a local charity chosen by individual Boston Pizza stores across Canada.

“Since 1980, we have celebrated Valentine’s Day with heart-shaped pizzas, and it has become a tradition for many of our guests,” says Michelle Schepel, executive director of Boston Pizza Foundation Future Prospects. “With almost 400 stores coast to coast, we recognize each store has a special connection to registered charities operating within their local communities. Thanks to our guests, locally owned and operated Boston Pizza stores and their franchisees, 100% of the funds raised through this year’s campaign will benefit hundreds of charities chosen by individual stores.”

To further support their local communities, guests can make an additional minimum donation of $2 by purchasing a Boston Pizza Paper Heart or the limited-edition Future Prospects Triple Chocolate Mousse Cake, available until March 31st.

Heart-shaped pizzas are available in small and medium size, excluding thin crust. They can be ordered for dine-in, take-out or delivery in any of Boston Pizza’s gourmet and create-your-own pizza varieties. Boston Pizza expects to serve more than 60,000 heart-shaped pizzas on Valentine’s Day this year for guests to enjoy celebrating their loved ones.

About Boston Pizza

Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with more than 380 restaurants in Canada and more than $1 billion in sales. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as a Platinum Member of Canada’s 50 Best Managed Companies. Boston Pizza believes that strong role models inspire kids to be great, and in 2014, the Boston Pizza Foundation created Future Prospects to help support organizations that mentor kids to reach their full potential. Boston Pizza International Inc. is located in Richmond, B.C., and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information, visit www.bostonpizza.com.

About Boston Pizza Foundation Future Prospects

Boston Pizza Foundation Future Prospects was established in 2014 to raise funds and awareness for organizations that provide kids in Canada with role models and mentoring programs. BPF Future Prospects is proud to partner with Big Brothers Big Sisters, Kids Help Phone, Live Different, JDRF and the Rick Hansen Foundation. Since its inception in 1990, the Boston Pizza Foundation has raised and donated more than $27 million to directly improve the health and well-being of children and families.

SOURCE Boston Pizza International

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