Brighten someone’s day with a Tim Hortons smile cookie

Press release

The full $1 from every Smile Cookie sold goes to local charities in need

Today marks the sweet return of Tim Hortons annual Smile Cookie campaign running from September 12 to 18 in participating restaurants across Canada. During this year’s campaign, Guests can indulge in a decadent, freshly baked chocolate chunk Smile Cookie for $1 plus tax, with the full $1 being donated by Tim Hortons Restaurant owners to support 460 local charities, hospitals and community programs.

A little smile goes a long way. The continued generosity of Guests and Restaurant owners provides much needed support to deserving charities across the country all the way from Stollery Children’s Hospital Foundation in Edmonton to The Children’s Breakfast Clubs in Toronto.

New this year, Tim Hortons has introduced an alternative way to take part in the Smile Cookie campaign. Guests can now show support with the purchase of a Smile Cookie car decal for $1 plus tax, with the full $1 going to local charities.

The Smile Cookie campaign began in 1996 as a way to help raise funds for the Hamilton Children’s Hospital in Ontario, and has grown to become a major fundraising event at Tim Hortons Restaurants. Nationally, Tim Hortons Restaurant owners support more than 460 local charities, hospitals and community programs through the campaign and last year, the Smile Cookie campaign raised$6.3 million across Canada.

Visit to learn more about the charities the Smile Cookie campaign supports across Canada or join the #SmileCookie conversation on Facebook, Twitter @TimHortons and Instagram @TimHortons.

About Tim Hortons 

Tim Hortons, part of Restaurant Brands International, is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of June 30, 2016, Tim Hortons had more than 4,400 system wide restaurants located in Canada, the United States and the Middle East. More information about the Company is available at

About Restaurant Brands International

Restaurant Brands International Inc. is one of the world’s largest quick service restaurant companies with approximately $23 billion in system sales and over 19,000 restaurants in approximately 100 countries and U.S. territories. Restaurant Brands International owns two of the world’s most prominent and iconic quick service restaurant brands – Tim Hortons and Burger King. These independently operated brands have been serving their respective guests, franchisees, and communities for over 50 years. To learn more about Restaurant Brands International, please visit the Company’s website at

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