Study conducted by Technomic reveals the latest trends and data to understanding consumers’ shifting behaviour and attitudes toward burgers
Following a drop from 2013 to 2015, burger consumption in Canada is now on the rise as nearly half of Canadians (46 per cent) eat burgers at least weekly, according to Technomic’s 2017 Canadian Burger Consumer Trend Report. Though consumption hasn’t yet reached 2013 levels, the upward trend underscores the strength of the emerging fast-casual burger market and suggests that menu changes are resonating.
“Burger consumption has benefited from an increased emphasis on quality and sourcing, particularly as it relates to domestic beef, as well as operators’ ability to adapt the classic burger to modern demands through menu development,” explains Anne Mills, manager of consumer insights at Technomic. “Going forward, routinely innovating with new flavours, particularly sauces and premium toppings, will be key as expectations continue to rise for unique burgers.”
Key takeaways from the report include:
- Thirty-six per cent of consumers have a preferred restaurant that they almost always go to for their burger occasions, up from 30 per cent in 2015
- Forty per cent of 18- to 34-year-olds says it’s very important that restaurants offer burgers with new and unique flavours, compared to 22 per cent of older consumers
- Fifty-six per cent of consumers say it’s very important that they can customize burger toppings
Compiling findings from more than 1,000 consumers, as well as Technomic’s proprietary industry and menu data, the comprehensive 2017 Canadian Burger Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer usage and attitudes toward burgers and to identify key areas of opportunity.
Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.