Burger King Canada has announced that it has begun serving the plant-based Impossible Whopper in stores across Canada as of April 12. The meal is now available in other Canadian provinces, after launching in Ontario locations in March.
After a successful launch in the U.S., the Impossible Whopper, a collaboration between Burger King and Impossible Foods, hit menus in participating Burger King restaurants across Ontario from March 22.
Burger King is the first quick-service restaurant in Canada to put the award-winning, plant-based patty on its menu nationwide.
“We know Canadians are looking for more choice in what they eat – and that there is growing interest in plant-based options,” says Matt Wright, General Manager, Burger King Canada. “We’re excited to build on the momentum behind our Impossible Whopper, which started in the U.S. and continued with our Ontario launch last month. We can’t wait to bring the amazing taste of this burger to Canadians from coast-to-coast.
“The Whopper is an icon, and we know how much our guests love its unique, flame-grilled taste. But, we also know those guests – and really, all Canadians – are always looking for more choice, and are increasingly interested in options without beef. That’s why we’re thrilled to have worked with the team at Impossible Foods to create a burger that is truly just as juicy and delicious as the classic Whopper.”
The Impossible Whopper shares much in common with the classic Whopper staple. It is made with a flame-grilled patty topped with freshly sliced tomatoes and onions, crisp lettuce, creamy mayonnaise, ketchup, and crunchy pickles on a toasted sesame seed bun.
The only difference is the patty’s ingredients: the meat-free Whopper features a soy-based patty.
Burger King had previously introduced the Impossible Whopper across the U.S. in August 2019 following a successful trial run in St. Louis, Missouri.
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“We’ve been delighted by the popularity of the Impossible Whopper in the United States and are thrilled to bring it to our Impossible Foods fans in Canada,” says Dennis Woodside, President of Impossible Foods. “Our mission is to sell Impossible products everywhere conventional animal meat is sold today, and that includes Burger King, whose huge footprint and affordable prices can make delicious plant-based burgers accessible to more Canadians than ever before.”
The Restaurants Brands for Good 2020 Year in Review report from the parent company of Burger King noted that guests who chose the Impossible Whopper in 2020 avoided the equivalent greenhouse gas emissions of driving about 520 million miles in an average passenger vehicle.
Impossible Foods is based in California’s Silicon Valley and carries the aim of making delicious and nutritious meat and dairy products with a much smaller environmental footprint than meat from animals. For more information, visit impossiblefoods.com.
