Burger trend continues to sizzle

Burger trend continues to sizzle
July 15, 2011

 

A new study released by Technomic finds burger consumption up considerably since 2009, with nearly half of today’s consumers saying they eat a burger at least once a week compared with 38 percent two years ago. One reason for the increase is the continued prominence of burgers on quick-service value menus.

“The value menu is certainly a big part of this increase in burger consumption,” says Sara Monnette, Director of Consumer Research at Technomic. “There are other factors at work, however, as the specialty burger craze has driven growth in a way that is separate from pricing. The better burger restaurants in the fast casual segment have put the burger top-of-mind for consumers, and even the quick-service chains have begun to respond and focus portions of their menus specifically on quality perceptions.

 

Findings of Technomic’s Burger Consumer Trend Report include :

  • Younger consumers are highly interested in vegetarian burger options, with 23 per cent of consumers between the ages of 18 to 34 saying it is important for vegetarian burgers to be available on restaurant menus.
  • The importance of health-halo attributes such as all natural, hormone-free, steroid-free and antibiotic-free has grown since 2009. Half of consumers currently say it is very important to them that the meat used to make their burger is steroid free.
  • The most commonly offered cheese on burgers at limited-service restaurants is American, but Cheddar is by far the most popular in the full-service segment.

Ardent Mills Organic 2016

Posted in Uncategorized

Leave a Reply

Your email address will not be published. Required fields are marked *