Burgers are often thought of as being more affordable than other menu items, but as prices continue to rise at a faster rate than the average entree, this view may start shifting. Notably, these price increases are true across a variety of burger types, including bacon cheeseburgers, veggie burgers and specialty burgers. Technomic’s 2019 Burger Consumer Trend Report examines the factors at play.
“Price increases are offering operators a form of relief as they struggle with rising labour and delivery costs, as well as limited growth through traffic,” explains Charles Winship, manager of consumer insights at Technomic. “But continued price increases for burgers could ultimately cut into perceptions around their affordability and push consumers toward other options.”
Key takeaways from the report include:
- 42 per cent of consumers who eat burgers strongly agree that they have a preferred restaurant they almost always go to for burgers
- 46 per cent of consumers who eat burgers strongly agree that they’ve noticed price increases for burgers at restaurants over the past year
- 44 per cent of millennials who eat burgers expect restaurants to offer at least one plant-based burger option
- Compiling findings from over 1,600 consumer responses, as well as trends, the comprehensive 2019 Burger Consumer Trend Report helps foodservice operators and suppliers better understand consumers’ consumption, attitudes and preferences toward burgers and to identify opportunity areas.
Technomic publishes a complete library of consumer trend reports. To learn more, please visit technomic.com or contact one of the individuals listed below.
Technomic, Inc., a Winsight company, was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking, as well as other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth. Visit Technomic at www.technomic.com.