The government of Canada has announced funding of up to $770,000 for the Canada Organic Trade Association (COTA) to support market development for organic food products.
Noting that the agriculture and agri-food sector is a key driver of Canada’s economy and the organic food industry is one of the fastest-growing sectors in Canada, a news release explains the funding will help create domestic and international export opportunities and promote the “Canada Organic” brand.
The investment will be made under the Canadian Agricultural Partnership’s AgriMarketing Program and will support the association in welcoming incoming missions, offering retailer training, creating market reports, and developing a directory of organic producers and exporters.
The release notes the investment will support the continued growth of Canada’s organics industry through increased access to domestic and international markets, export readiness and retailer training, and promotion of the industry to incoming missions.
The project will include the development of market activities at major food shows in the U.S. and Germany with additional activities related to market accessibility and technical assessments.
With this investment, COTA has also developed a retailer training program and a webinar training series on how to become ‘Export Ready’. It continues to expand the training program in order to deliver sessions virtually as well as in-person to a wide stakeholder audience.
In the first two years of the program, COTA has trained over 600 participants from 300 companies with estimated related sales of close to $1.7 million.