|There are local beef suppliers, available on a limited basis that can provide specialty products like natural or organic beef, or custom cutting or aging programs to small independent operators. These can be a great fit for the restaurant operator who has flexible menu offerings and is able to adapt depending on what is available. To access this product, buyers must be willing to purchase directly from the supplier as foodservice distributors mainly source product from the larger federally inspected plants.|
Canadian beef is what restaurant guests want. Ninety-seven per cent of Canadians surveyed agree that Canadian beef means quality. Eighty-three per cent of Canadians express a preference for Canadian beef even if it costs more than imported beef. The term ‘Canadian beef’ is shorthand for a wealth of positive attributes including: it tastes good; is fresh; is high quality; is a product you can trust; is safe; is healthful; and is good value for the money.
“Clearly, Canadian beef has a high recognition and enjoyment factor with guests. Restaurant operators may want to take advantage of this and promote the fact that they are serving Canadian beef on their menu,” notes Giguere.
One way to make the most of the ‘locally produced’ trend is to pair Canadian beef with locally grown vegetables, fruits and wine like the recipe here which features Ontario Baco Noir wine and grilled fresh local peaches with flank steak. Look for opportunities to include products from your local area farms to accompany Canadian beef on your menu.
“As a proud Canadian Chef, I demand Canadian and local ingredients in all my cooking. My reputation as a chef is only as good as the last meal I make. Using Canadian beef only makes this task easier. I believe its quality is unsurpassed. We have the perfect ‘terroir’ and our skilled and passionate ranchers raise some of the best beef in the world!” says Michael Allemeier, Chef and Faculty member Southern Alberta Institute of Technology.
Canadian beef, among the best the world has to offer, right here at home.