Some operators are focusing on quality to improve value

LTOs have been in the headlines often, and they are a popular way for operators to offer innovation and increase value, but for today’s customers, cheaper prices aren’t the only way to improve perceived value. Even as LTOs continue to grow in popularity, some QSRs have adopted a different  strategy to drive traffic with improved […]

Creating compelling LTOs for your guests

Today’s consumers are looking for unique and memorable experiences from their favourite restaurants, so operators need to take steps to stand out and attract attention. LTOs are a great way for restaurants to capitalize on temporary trends, test out new menu items, and interest a new clientele. Studies show that 91 per cent of diners […]

Celebrating the best food holidays in March

March brings a feeling of spring and some fun food holidays for your restaurant! From potato chips to waffles, this month offers something for everyone to celebrate. Spread the word to get guests excited to visit and experience something unique at your restaurant with a themed menu, party décor, live entertainment, and more! Here are […]

Restaurant menus are staying spicy for 2026

Spicy, “swicy,” and many more iterations have become very popular on restaurant menus in recent years, and this year is continuing the tradition as many QSRs bring the heat with themed LTOs. To address diner demand, 95 per cent of restaurants now have at least one spicy item on the menu, and research shows that […]

Authenticity and intentionality drive 2026 menu trends

Food trends come and go, but what should operators focus on for next year’s menus? What flavours are attracting attention and driving diners to enjoy LTOs, make repeat visits, and post about meals on their social media channels? 2026 appears on the surface to be themed “opposites attract,” with combinations like healthy and indulgent, while […]

Protein packs a punch on 2026 restaurant menus

As health-conscious consumers increasingly drive many of the menu trends, protein continues to dominate diner demand. Recent research shows that 69 per cent of Canadians say they plan to eat more protein in 2026, 81 per cent consider protein essential for their health, and 44 per cent list cost as a barrier to getting enough […]

The rise of Dry January and sober dining

Dry January is a trend that has gained traction over the last few years as part of a sober-curious movement, often continuing well past the final day in January. Studies show that 49 per cent of consumers are trying to consume less alcohol this year, which is a 44 per cent increase over 2023. Recent […]

‘Tis the season for early holiday menus

As fall flies by and the holidays become top of mind for many, some QSRs are introducing their holiday menus even earlier this year. Festive menus will continue to drop throughout the next few months, but operators launching early may get the drop on guests looking to get into the holiday spirit sooner. Here are […]

Food holidays to celebrate in November

As we approach the excitement of the holidays, get your guests feeling festive and ready to celebrate with November food holidays! This month can be dreary and cold, so offer diners something fresh and new on the menu, fun festivities, and a reason to visit your restaurant again and again. November 3: National Sandwich Day […]

Staying seasonal with your fall menu

Seasonality is something that can help your menu stay relevant, encourage timely visits, and offer flavours that can be best enjoyed throughout the year. It’s also a great way to take advantage of local producers and suppliers, and as research shows that three-in-four Canadians are dining out less, adding trendy, seasonal elements to your menu […]