Many diners keen on metaverse, but restaurants must mitigate

The rapid evolution of technology has long been redefining restaurant consumers’ concept of “normal”. Think the move from laminated print menus as a standard to QR codes or ordering kiosks. Now, the next stop may well be the metaverse. A new Paytronix and PYMNTS Report, The Digital Divide: Technology, The Metaverse, and the Future of […]

Omni-channel marketing is a cornerstone of restaurants’ future

By Mark Plumlee Consumers are more fractured than ever before. People receive their information from different channels and different devices, and businesses and brands must compete with a thousand other distractions at any given moment. This makes the job of marketing a restaurant much harder, but it also provides interesting opportunities for omni-channel marketing. Advertising […]

Why creating a story with your menu makes a difference

By Ralph Zoontjens The term “food marketing” may conjure images of billboards or TV ads, but the restaurant menu is one of the most important touchpoints to engage your customers and keep them coming back. For the past two years, food marketing has been dominated by pandemic-related risk management, but now, restaurants have the freedom […]

What do Canadian diners want from technology in restaurants?

When it comes to the foodservice industry, consumer trends have rapidly and significantly evolved over the course of the pandemic. One development that has proven it is here to stay, however, is the integration and use of technology in restaurants. Technology has been there to ease restaurants’ concerns, from labour shortages to changing dining operations to […]

The all-areas future of restaurant automation

By Megan Prevost Recent years have seen a real insurgence of automated technology throughout the restaurant industry. In both quick-service and full-service restaurants, business owners have replaced cashiers with tablet-like ordering devices. In 2022, restaurant automation is all around us. While McDonald’s and Panera Bread are two quick-service establishments known for these devices, more and […]

Food is building a new home in the metaverse

What is the metaverse and how do restaurants fit into it? That’s a question the industry is likely to be pondering more and more over the coming months and years. Some experts predict that the augmented reality of the metaverse could eventually become a multibillion-dollar business with the potential to disrupt and even dominate the […]

Prices are rising, but technology can help restaurants stay ahead

By Mo Chaar Canada’s inflation is at its highest level in over three decades and the price of food is skyrocketing, but this news does not mean that restaurants have to suffer. Technology has helped restaurants survive some of the most challenging times in recent history, and this time is no different. Restaurants can use […]

Automation can make the restaurant experience better for everyone — not just robots

By Laurent May In spite of the challenges of the past two years, there is a future for the restaurant business. Automation has a big role to play, but that doesn’t mean good old-fashioned human hospitality is out of style, or ever will be. We need one just as much as we need the other. […]

Why menu refinement is becoming the name of the game

By Tom Nightingale Restaurants have faced far more than their fair share of potentially crippling challenges over the last two years, from forced closures to supply chain woes, rising costs across the board, and staff shortages. In response, they have taken to trying out numerous mitigating measures, from temporary outdoor seating to strategic menu price […]

The rising importance of multiplatform operations

The increasing prominence and profitability of off-premises dining has been a prominent accelerated shift throughout the pandemic. Now and moving forward, restaurants must realize that appealing to the multiplatform customer is vital for survival and success. Financial services company Rabobank estimates that even coming into COVID-19, off-premises sales had increased nearly four times faster than […]