Voice technology: a long-term staffing solution?

Ask many experts and they will say that foodservice — despite the pain of the pandemic, inflation, staffing crises, and other problems — is in the middle of a great leap forward in technological advancement right now. Automation in the kitchen, the dining room, and beyond is propelling an evolution of the way restaurants do […]

Using social media to optimize your LTO sales

If you own or manage a restaurant, you’ve probably developed a marketing strategy around limited-time offers (LTOs), but are you using social media as part of that strategy? Social media can help you reach a large audience quickly and cheaply, using your LTOs to help drive traffic, create a sense of urgency, and up your […]

Foodservice brands must walk a tightrope between physical & digital experience

By Dustin Hassett Now more than ever, restaurateurs are operating in an experience economy. Customers are interacting with competitor brands over multiple channels every hour of every day, and they expect every digital experience to measure up to the Amazons and Ubers of this world. Just like the behemoth tech brands, foodservice businesses need to […]

QR codes seem here to stay despite diner disdain

Foodservice’s embrace of technological solutions was hastened by the COVID-19 pandemic and the economic, safety, and staffing challenges it brought on. But it isn’t just new innovations we’ve seen rise to prominence in the last few years. QR codes, a tool once sidelined, have rebounded in a big way. These days, in the second half […]

Uber launching “industry-first” pilot to deliver equipment to restaurants

Uber has announced it is partnering with foodservice equipment distributor Parts Town to provide equipment delivery to operators and service technicians in the Chicago market. A press release calls the partnerships “the restaurant industry’s first” between a parts distributor and ride-sharing provider to offer replacement parts for delivery. If the program goes well, Uber says […]

4 common mistakes to avoid when building a loyalty program tech stack

By Mo Chaar Customer loyalty is key for Canadian consumers, who are among the world’s most frequent users of a loyalty program. Over half of Canadians make reward-earning purchases several times a week, and a recent Givex survey found that 56 per cent of Canadians say loyalty programs make them more likely to dine out […]

Compass Group Canada, SJW Robotics introduce 24-hour automated kitchen

Robotics have a prominent place in the present and the future of foodservice, whether it is automated data collection or a burger-flipping robot. Now, Compass Group Canada and SJW Robotics are introducing a 24-hour automated kitchen, which the latter company calls “the world’s first fully autonomous robotic restaurant that cooks made-to-order meals”. The two companies […]

Many diners keen on metaverse, but restaurants must mitigate

The rapid evolution of technology has long been redefining restaurant consumers’ concept of “normal”. Think of the move from laminated print menus as a standard to QR codes or ordering kiosks. Now, the next step may well be the metaverse. A new Paytronix and PYMNTS Report, The Digital Divide: Technology, The Metaverse, and the Future […]

Omni-channel marketing is a cornerstone of restaurants’ future

By Mark Plumlee Consumers are more fractured than ever before. People receive their information from different channels and different devices, and businesses and brands must compete with a thousand other distractions at any given moment. This makes the job of marketing a restaurant much harder, but it also provides interesting opportunities for omni-channel marketing. Advertising […]

Why creating a story with your menu makes a difference

By Ralph Zoontjens The term “food marketing” may conjure images of billboards or TV ads, but the restaurant menu is one of the most important touchpoints to engage your customers and keep them coming back. For the past two years, food marketing has been dominated by pandemic-related risk management, but now, restaurants have the freedom […]