If your restaurant has been relying on the same marketing strategy for any length of time, chances are, it’s time to shake things up. Staying consistent with your brand and messaging is important, but that doesn’t mean you can’t get creative with your marketing when it needs a refresh. A new marketing strategy means staying […]
By Travis Traini Restaurant revenues are still in the news as businesses continue to try and recover. After the difficulty of operating through the pandemic, restaurateurs are facing new operating challenges including staff retention and labour shortages (especially skilled labour), significant inflation in food costs, economic effects on customer spending, rising interest rates, and increases […]
As rising food costs continue to make headlines, many restaurants have raised their menu prices to help find a balance and offset their increased expenses. Rather than simply upping prices across the board, it’s a good time for restaurants to evaluate their margins, engineer their menus, and adjust pricing to better the bottom line. RELATED: […]
By Mark Plumlee Everyone’s a little Irish on St. Patrick’s Day, which means that it’s the perfect time to create a specialty holiday menu inspired by the Emerald Isle! Irish beer and whiskey are a great start but don’t stop there. Be sure to add plenty of Irish and Irish-inspired dishes to round out your […]
By Austin Verner Does your restaurant use surveys to solicit feedback from your guests? Surveys can be an effective tool in connecting with your customers, identifying opportunities for improvement, and building on practices that are working for your business – if you’re doing it correctly. According to reports, 20 per cent of your customers account […]
The fast-food market is becoming even more competitive, as convenience stores continue to get attention in this space. With persistent labour shortages, supply chain delays, and the significant growth of off-premise dining, many stores are expanding, capitalizing on higher food margins to help grow their profits. Can convenience stores deliver what diners are looking for? […]
QR codes became a top trend for contactless ordering during pandemic days, but are they still serving a purpose? The answer rests in how they’re being used by restaurants. As a one-dimensional, pdf version of your menu, the QR code likely isn’t doing you any favours. Many diners find them awkward, having to stretch and […]
Each year we see new colours, flavours and ingredients topping the menu trends list, so what’s in store for 2023 menus? Experts predict everything from global influences to splashy colours to nostalgic favourites, and more. Try out some of these top 2023 trends at your restaurant to stay current, get your customers talking, and appeal […]
By Tom Nightingale Perfecting your restaurant design can be tricky but it is a vital step for attracting and retaining customers. How can restaurateurs ensure they are appealing to the contemporary consumer and providing an atmosphere and aesthetic that diners want to experience? Datassential’s Trendspotting report offered a lowdown on some key and emerging trends in […]
By Mark Plumlee Now that Valentine’s Day has passed, it’s time to celebrate anniversaries and date nights for the rest of the year. Many couples struggle to find time to plan a special evening, but your restaurant can help with easy and romantic options, while also promoting and building your business. With tougher competition than […]
