Here today, gone tomorrow: the value of restaurant pop-ups

By Sylvia Tomczak Pop-ups aren’t an entirely new concept, but lately, they do seem to be appearing on just about every abandoned street corner or empty restaurant facade. From grocers to retailers and, of course, restaurants, the magic of the pop-up is that it’s here today and gone tomorrow. Either moving to a bricks-and-mortar location […]

4 touchpoints to stamp with your new brand today

By Sydney Ahmadian You’re excited to earn 23 per cent more income with a great branding campaign. You’ve pinned down your brand story and identity. Now, it’s time to apply your shiny new brand to the four major customer touchpoints: your menus, website, marketing materials, and ordering app profiles. 1. Your menus Menus are prime […]

5 tips for reopening your restaurant in 2022

By Megan Prevost Over the past two years, sustaining a profitable restaurant has proven difficult. Even some of the best, well-off local shops closed because of the changes in the restaurant industry. With Coronavirus restrictions lifting and more people going out to eat, 2022 might be the perfect time for reopening your restaurant.  However, many […]

3 steps to building a stronger brand

By Sydney Ahmadian A great brand is pivotal to marketing your business. It helps people identify people, companies, and products. Without it, customers won’t know what your restaurant is all about. COVID-19 sanitized many restaurants of their branding, making now the perfect time to build a stronger brand presence. You don’t have to be a […]

Why a restaurant’s brand is more important than ever

By Sydney Ahmadian Long before multi-coloured window panes symbolized Microsoft, ranchers used brands to distinguish their cattle from other herds. A brand was a symbolic representation of the rancher’s business, manifested in real life on the haunches of their cows. A great brand acts as a physical or symbolic representation of your business to help […]

Canadian trends: Looking ahead to 2022 in foodservice

By Aimee Harvey and Katie Belflower The past two years brought unforeseen challenges to the foodservice industry, leaving many operators scrambling to adapt. With that experience under their belt, operators will go into 2022 more readily settling into solutions for these challenges while priming for some that have yet to emerge. What are some of […]

The importance of TikTok for restaurants: the clock is ticking

Restaurants are on a constant journey to innovate and broaden their reach, and the pandemic has only intensified this need. When it comes to social media, Instagram and other ubiquitous platforms have led the way in recent years, but TikTok for restaurants is becoming increasingly essential. In a day when TikTok has arguably overtaken Instagram […]

DoorDash expands advertising tools for restaurants

DoorDash has launched a suite of advertising offerings to help restaurants and consumer packaged goods brands reach consumers on the delivery platform. Local restaurants can now use new self-serve Sponsored Listings that appear at the top of relevant search results and only pay for ad placements that result in orders, not for clicks or impressions. […]

Understanding loyalty programs in the pandemic age

Several key lifelines emerged for restaurants and other foodservice operations during the worst of the pandemic, from online ordering to curbside pickup and delivery and contactless payments. Another prominent trend was recognition of the importance of loyalty programs. Loyalty programs not only create a lasting connection between patrons and a restaurant and/or brand, but they […]

Concept Watch: Sula, Notre Boeuf de Grace, Pizzeria Libretto

By Katie Belflower Technomic’s latest Concept Watch for RestoBiz highlights three standout restaurant concepts on show right now in Canadian foodservice. This month, the focus is on how Sula Indian Restaurant, Notre Boeuf de Grace, and Pizzeria Libretto are standing out from the crowd with a remarkable restaurant design and the latest menu trends. Sula Indian Restaurant […]