How supply shortages impact menu engineering

Sustained supply shortages are just one of the challenges that still continue to plague restaurants in North America, and the effects of that crunch are felt in everything from menu prices and options to staffing. Anissa Mandell Chance, SVP of Supply Chain at Focus Brands, the parent company of brands including Schlotzsky’s, Cinnabon, Moe’s Southwest Grill, […]

5 food holidays to celebrate in July, from fried chicken to tequila

By Megan Prevost It’s time again to prepare for another month of food holidays! Celebrating these types of holidays consistently can bring a fun air to your restaurant. Customers may begin to look forward to the occasion you choose to celebrate each month or every few months. These holidays are a great way to incentivize […]

Move over unicorn lattes, there’s a new Instagram trend in town: Normal-looking food

By Matthew Philp, Ethan Pancer, and Jenna Jacobson The past decade has seen the rise of the Instagrammable food trend, where restaurants have altered menus to prioritize visual uniqueness — often at the expense of taste. In a competitive social media landscape where users are inundated with content, the question for restaurateurs has been how […]

3 tips for maximizing restaurant cross-promotion

By Megan Prevost There are many different strategies that can help to propel a new business to success, especially in the continually evolving world of digital marketing. Even in the digital age, one piece of old-school wisdom still holds true — word of mouth is one of the most consistently successful forms of advertising. The […]

Concepts to Watch: La Cubana, Goodfellas, Dineen Coffee

By Katie Belflower A bold and decisive restaurant branding and concept are important for success. Every month, with Technomic’s Concepts to Watch, we highlight three restaurants that demonstrate this across the country. This month, the focus is on Ontario, with Toronto Cuban restaurant La Cubana, southern Ontario pizzeria Goodfellas, and Toronto coffee company Dineen spotlighted. […]

Omni-channel marketing is a cornerstone of restaurants’ future

By Mark Plumlee Consumers are more fractured than ever before. People receive their information from different channels and different devices, and businesses and brands must compete with a thousand other distractions at any given moment. This makes the job of marketing a restaurant much harder, but it also provides interesting opportunities for omni-channel marketing. Advertising […]

5 food holidays to celebrate in June, from cheese to smoothies

By Megan Prevost June has arrived and with it alluring thoughts of summer, long nights, and more outdoor dining in the sun. With the summer territory (no matter where you’re located) comes an increased popularity of frozen treats and refreshing snacks. While there are over 30 national food holidays to choose from this month (and […]

Why creating a story with your menu makes a difference

By Ralph Zoontjens The term “food marketing” may conjure images of billboards or TV ads, but the restaurant menu is one of the most important touchpoints to engage your customers and keep them coming back. For the past two years, food marketing has been dominated by pandemic-related risk management, but now, restaurants have the freedom […]

Should menus display food’s carbon footprint information?

What should a good menu include? The names and prices of dishes are a given, and other menus often display other details such as a description, dietary information such as calories, and the source of local products. But what about food’s carbon footprint? A team of researchers at Julius Maximilian University of Würzburg in Germany […]

Heading into summer 2022, where does Canadian foodservice stand?

By David Hopkins It’s difficult to believe it but we’re already more than a third of the way through 2022. Now, more than two years into the pandemic, Canadian foodservice businesses are continually facing challenges while also experiencing new successes and new innovations. Even as we’re only in the fifth month of the year, there […]