DoorDash expands advertising tools for restaurants

DoorDash has launched a suite of advertising offerings to help restaurants and consumer packaged goods brands reach consumers on the delivery platform. Local restaurants can now use new self-serve Sponsored Listings that appear at the top of relevant search results and only pay for ad placements that result in orders, not for clicks or impressions. […]

Understanding loyalty programs in the pandemic age

Several key lifelines emerged for restaurants and other foodservice operations during the worst of the pandemic, from online ordering to curbside pickup and delivery and contactless payments. Another prominent trend was recognition of the importance of loyalty programs. Loyalty programs not only create a lasting connection between patrons and a restaurant and/or brand, but they […]

The importance of TikTok for restaurants: the clock is ticking

Restaurants are on a constant journey to innovate and broaden their reach, and the pandemic has only intensified this need. When it comes to social media, Instagram and other ubiquitous platforms have led the way in recent years, but TikTok for restaurants is becoming increasingly essential. In a day when TikTok has arguably overtaken Instagram […]

Concept Watch: Sula, Notre Boeuf de Grace, Pizzeria Libretto

By Katie Belflower Technomic’s latest Concept Watch for RestoBiz highlights three standout restaurant concepts on show right now in Canadian foodservice. This month, the focus is on how Sula Indian Restaurant, Notre Boeuf de Grace, and Pizzeria Libretto are standing out from the crowd with a remarkable restaurant design and the latest menu trends. Sula Indian Restaurant […]

Instagram in foodservice: A cross-Canada case study

By Sylvia Tomczak Social media is a big deal for businesses, and foodservice is no exception. After RestoBiz recently took a detailed look into the power of social media in the F&B industry, we wanted to find out how operators across the country have been leveraging the power of Instagram to outstanding effect through various […]

The increasing importance of loyalty programs

Loyalty programs have become a vital tool for many restaurant operations. They’re nothing new in the foodservice space, but they are certainly evolving as a differentiator in a crowded industry. Not only providing an incentive for customers to come back and spend more money but also making it easier for them to do so in […]

Concept Watch: St-Viateur, OEB Breakfast, Olly Fresco’s

By Katie Belflower RestoBiz and Technomic have teamed up again for Concept Watch to highlight three standout restaurant concepts on show in Canadian foodservice right now. This month, the focus is on St-Viateur Bagels, OEB Breakfast Co., and Olly Fresco’s Salad Bar and how each is standing out from the crowd in Canadian foodservice. St-Viateur Bagels […]

11 social media marketing best practices for restaurants

You’ve pivoted. You’ve survived. Now, it’s time to thrive. By Sabrina Falone All marketing, both traditional and digital, is about sharing your brand’s messaging in a way that creates an emotional response that inspires people to spend money with your company. That’s certainly no different with social media marketing. Social media is a great way […]

New F&B advertising code to enhance protections for children

A coalition of Canada’s largest advertisers, food and beverage brands, manufacturers, and restaurants have announced their commitment to a comprehensive Code and Guide to govern the advertising of food and beverage products to children. The commitment was made by four leading industry associations on behalf of their members: the Association of Canadian Advertisers; Canadian Beverage […]

The Instagram Effect: How social media impacts foodservice

By Sylvia Tomczak Influencers, inspiration, and innovation — that’s all part of the Instagram effect. The way we consume media has changed drastically in the last decade, pushing further away from print and closer toward digitally-driven media. As generations like Gen Z are raised on technology and computer culture, the world is continuing to undergo […]