Toronto restaurants rise to the occasion with family-focused meal deals
These Toronto restaurants have revamped their menus with pickup or delivery meal deals that make quarantine life that much easier.
Category Results for: Marketing
Putting the fun back into the restaurant experience
Guests are craving the fun and excitement of the in-house restaurant experience they once knew. Can Canadian operators live up to the task?
Waking Up to Foodservice
By Asad Amin One of the biggest casualties of time-crunched contemporary life is breakfast, which has become one of the most-skipped meals in Canada. However, for the savvy foodservice operator, the first meal of the day offers fresh opportunities Modern-Day Breakfast “Eat breakfast like a king, lunch like a prince and dinner like a pauper,” […]
Branded Boost
Incorporating well-known brands into your dessert menu can boost sales and even turn an everyday item into a social media star Sponsored by Hershey Company The first collaboration between REESE and Krispy Kreme in the United States was released two years ago on a Friday in August. The doughnut, a true study of powerful combinations, […]
The Newest Consumer(s): There’s more than just one kind of cannabis user
By Gregory Furgala Canada has a new demographic — officially, at least. With legal cannabis widely available, consumers who partake now constitute a new set of data points, providing business owners, restaurant operators included, new insights into understanding and catering to them. Market research firm Technomic is amongst those exploring the category. For the first […]
Fish Trap: How poor labelling undermines efforts to make fisheries sustainable
By Scott Wallace When chefs become infatuated with an ingredient, it tends to filter down into our daily lives, and there’s no shortage of new trends. But with seafood, most diners know only a few highly valued and well-known species, like Atlantic lobster, halibut, sockeye salmon or Chilean seabass, while the true diversity of the […]
Millennials changed foodservice. Now their kids are doing the same
By Mark Jachecki Millennials are entering parenthood, and not surprisingly, their kids are picking up on their food savvy, creating an increasingly important family demographic in commercial foodservice in Canada. Brands have noticed, too. Operators and chains that didn’t offer kids’ menus previously, like Tim Hortons, have recently rolled out menus intended to appeal to […]
Back to Basics: Why mastering hospitality is the key to marketing your restaurant
By Gregory Furgala Remember charcoal? Remember how it was suddenly affixed seemingly every menu? If you don’t, here’s an incomplete list of what it made its way into: burger buns, pizza, lemonade, ice cream (and cones), lattes, macarons, croissants, crepes, waffles, wontons, ravioli, mozzarella and crusted on tuna. Chatelaine proclaimed, “This dark and moody food […]
Context Sensitive: Start marketing to people when it matters most
By Sean Keith Despite an expected year-on-year sales increase for the sector as a whole, competition among Canada’s food and beverage outlets remains fierce. New advancements in technology mean customers have more options than ever when it comes to dining out, ordering in, picking up, having groceries delivered or preparing a subscription meal kit. It’s […]
Introducing Tims Rewards, a brand new loyalty program from Tim Hortons
Press Release The number seven is about to become the new favourite number for Tim Hortons guests. Not only was the number seven NHL legend Tim Horton’s retiring jersey number, starting today, Canadians will be rewarded after every seventh visit with new Tims Rewards. With Tims Rewards, Canadians will be eligible for a free hot brewed coffee or hot […]