By Matthew Philp, Ethan Pancer, and Jenna Jacobson The past decade has seen the rise of the Instagrammable food trend, where restaurants have altered menus to prioritize visual uniqueness — often at the expense of taste. In a competitive social media landscape where users are inundated with content, the question for restaurateurs has been how […]
By Megan Prevost There are many different strategies that can help to propel a new business to success, especially in the continually evolving world of digital marketing. Even in the digital age, one piece of old-school wisdom still holds true — word of mouth is one of the most consistently successful forms of advertising. The […]
By Mark Plumlee Consumers are more fractured than ever before. People receive their information from different channels and different devices, and businesses and brands must compete with a thousand other distractions at any given moment. This makes the job of marketing a restaurant much harder, but it also provides interesting opportunities for omni-channel marketing. Advertising […]
By Ralph Zoontjens The term “food marketing” may conjure images of billboards or TV ads, but the restaurant menu is one of the most important touchpoints to engage your customers and keep them coming back. For the past two years, food marketing has been dominated by pandemic-related risk management, but now, restaurants have the freedom […]
By David Hopkins It’s difficult to believe it but we’re already more than a third of the way through 2022. Now, more than two years into the pandemic, Canadian foodservice businesses are continually facing challenges while also experiencing new successes and new innovations. Even as we’re only in the fifth month of the year, there […]
By Mark Plumlee Over the past two years, thousands of restaurants have shut down across the country. Others have shut down their brick-and-mortar stores and moved to a permanent takeout model. In the place of restaurants that shut down, many new ones have sprung up to take their place. We’re left with an industry full […]
By Megan Prevost Everyone has their favourite restaurant. The one they go to when they want to celebrate or need a pick-up. The one that they pick when they can’t think of anything else. How do you think these restaurants become such a staple in people’s lives? Oftentimes, delicious food and a great experience keep […]
By Mike Wilson The last two years have challenged restaurants with evolving safety concerns, rules, and diner behaviour and preferences. While sales were down 29 per cent entering 2021, they’re expected to increase 21 per cent in 2022, potentially reaching pre-pandemic levels. Restaurants must continue to be nimble, responsive, and creative to survive and thrive. […]
By Sydney Ahmadian You’re excited to earn 23 per cent more income with a great branding campaign. You’ve pinned down your brand story and identity. Now, it’s time to apply your shiny new brand to the four major customer touchpoints: your menus, website, marketing materials, and ordering app profiles. 1. Your menus Menus are prime […]
By Sydney Ahmadian A great brand is pivotal to marketing your business. It helps people identify people, companies, and products. Without it, customers won’t know what your restaurant is all about. COVID-19 sanitized many restaurants of their branding, making now the perfect time to build a stronger brand presence. You don’t have to be a […]
