What restaurant loyalty programs look like in 2024

Loyalty programs have been popping up everywhere in the last few years, as restaurants focus on getting to know their customers and using data to better manage the business. However, loyalty programs continue to evolve as consumer preferences change, and 2024 brings a new level of personalization to loyalty as we know it. Studies show […]

Are mobile games a viable marketing tool for your restaurant?

From loyalty programs to social media, apps, and more, restaurant technology is constantly moving forward. But as that technology evolves, so should your marketing strategy, and mobile games are one of the newest ways that businesses are reaching their customers. How can mobile game marketing help restaurants raise revenues? Reach a new audience Many restaurants […]

Optimizing your gift card strategy

By Mo Chaar The holidays are looking a little different this year: Canadians are feeling the affordability crunch, and a recent holiday gift card survey revealed that inflation is affecting nearly three-quarters (74 per cent) of consumer holiday spending. With the holiday season nearly in full swing and with one-third of restaurants in Canada operating […]

Are podcasts the next marketing tool for restaurants?

Restaurant marketing has evolved over the last few years to rely heavily on social media, with foodies making their presence most known on Instagram and TikTok. With the rapid pace of the restaurant industry, sometimes it can be a challenge to stay on top of the latest trends. These days, marketers are flocking to podcasts […]

2024’s top restaurant trends

We’ve seen so much change in the foodservice industry in the last few years, what does 2024 bring to the table? As the industry continues to recover, the labour market grows, and supply chain disruption slows, the competition will be fierce for restaurants to win over customers, boost loyalty, and build up the bottom line. […]

Creating a prix fixe menu for your event

As the holidays approach and events are hosted, there may be occasions when your restaurant is looking to change up your special occasion menus. Prix fixe is a set menu with courses and a set price, and it can offer something a little different for your guests – not to mention alleviating some of the […]

Using gift cards to up your restaurant sales

Gift-giving can happen all year round, of course, but typically sales for gift cards start to ramp up from here on out. November and December traditionally make up about 50 per cent of gift card sales for the year, so this is the perfect time to look at how you plan to up sales through […]

The future of restaurant loyalty

Loyalty has always been important in the foodservice industry, but it has really taken a front seat in the last few years as restaurants continue to recover and competition remains fierce. Customers are getting savvy about what they are looking for from restaurants, what loyalty programs should look like, and they are voicing their concerns […]

Honest marketing for your restaurant

Marketing is strategic, there’s no question about that, but businesses need to be careful that they don’t overpromise and underdeliver. When trying to get attention and increase visits, restaurants without a solid marketing strategy may find themselves with a line of disappointed customers. Authenticity is so important these days, from social media to sales, so […]

Delivery trends have some restaurants adjusting their approach

Off-premise dining remains a fan favourite for consumers, with dining out remaining only slightly more popular. In fact, 58 per cent of consumers have ordered delivery in the last month, compared to 62 per cent who have dined in a restaurant. The frequency of ordering has increased, too, with 51 per cent of Canadians ordering […]