5 food holidays to celebrate in December, from comfort food to champagne

By Megan Prevost This month is jam-packed full of holiday cheer already, but just in case you’re looking for a little bit more to celebrate before the end of the year, we’ve got five more food holidays in December for you! Featuring a food holiday at your bar or restaurant is a great way to […]

How helping your community this season can boost sales

As the holidays draw nearer and gatherings become more popular, a sense of community becomes even more important for your customers and for your business. While December is often a busy month with catering and parties, you can limit any lulls by hosting an event that helps your community. 77 per cent of consumers say […]

What is your restaurant missing?

By Megan Prevost Success in the restaurant industry often comes from a passionate pursuit to make things better, but what is your restaurant missing? In an industry as volatile and unpredictable as this one, it’s important to stay on your toes, and pay attention to customer retention trends, customer satisfaction levels, and your competitors. No […]

Can dynamic pricing work for your restaurant?

As Canadians continue to face inflation and the possibility of a recession, many restaurants are looking to recoup costs without abruptly raising menu prices. Dynamic pricing could be the answer. What is dynamic pricing? In simple terms, it’s the idea that prices fluctuate across the board on a schedule several times a year. While this […]

Boost your restaurant business with the after-work crowd

Restaurants need to constantly be on the lookout for creative ways to increase their guest counts and attract new clientele. With consumers craving social experiences and more employees heading back into the office, restaurants may be able to appeal to an after-work crowd to get more people through the doors. A recent survey found that […]

How strategic labelling can increase your plant-based sales

By Makayla Dewit Imagine that you sit down at a restaurant, examine the menu, and see these two choices listed: low-fat vegan pasta and lemon-pesto rotini with fried capers. Which sounds more appetizing to you? It is almost certainly the second one. This example highlights the importance of thoughtfully labelling food and menu items to […]

5 different Halloween events for your restaurant

By Megan Prevost As Halloween approaches, it’s easy to feel spoiled for choice when celebrating. If you want your guests to spend the spookiest night of the year with you, you’ll need a Halloween event of your own to draw them in. Dim the lights, crank up the Monster Mash, and plan an event to […]

How restaurant hacks and secret menus could affect your bottom line

Restaurant hacks and secret menus are all the rage on TikTok, with guests posting their favourite ways to customize popular items, sometimes creating a whole new dish or experience. While this may be fun for guests, it’s not always ideal for your staff or your business. How could this trend affect your restaurant’s bottom line? […]

Sustainability matters to today’s Canadian consumers

Sustainability is a hot topic for Canadians and it is becoming increasingly important to consumers, with 45 per cent looking to increase their sustainable behaviour. Recently, consumers were asked to rate the importance of restaurants making sustainable choices. Results were steady across the board, with QSRs (at 57 per cent), fast casuals (at 56 per […]

Merchandising could help boost your restaurant’s brand

Are you looking for a new way to boost your restaurant’s brand and spread the word about your business? If you’ve already sent out flyers, partnered with other businesses, and marketed promos, maybe it’s time to try something new. Many restaurant chains are creating merchandise as a marketing tool. Tim Hortons partnered with Justin Bieber […]