If your restaurant has been relying on the same marketing strategy for any length of time, chances are, it’s time to shake things up. Staying consistent with your brand and messaging is important, but that doesn’t mean you can’t get creative with your marketing when it needs a refresh. A new marketing strategy means staying […]
By Austin Verner Does your restaurant use surveys to solicit feedback from your guests? Surveys can be an effective tool in connecting with your customers, identifying opportunities for improvement, and building on practices that are working for your business – if you’re doing it correctly. According to reports, 20 per cent of your customers account […]
QR codes became a top trend for contactless ordering during pandemic days, but are they still serving a purpose? The answer rests in how they’re being used by restaurants. As a one-dimensional, pdf version of your menu, the QR code likely isn’t doing you any favours. Many diners find them awkward, having to stretch and […]
These days, competition is fierce and anything your restaurant can do to set itself apart is an opportunity to grow your business. With 87 per cent of food operators more worried about inflation this year than anything else, what are the industry trends that will help drive success this year, and how can you use […]
By Megan Prevost If customers from 2019 time-traveled to today and stopped in at their favourite restaurants, they would immediately recognize some key differences. Over the past few years, the restaurant industry has morphed, at first changing out of necessity and quickly becoming more of a matter of preference. Because of this ongoing evolution, it […]
As many diners seem to be adjusting to rising prices, some restaurants are introducing value items to their menus to attract those consumers looking to eat for less. While some experts are looking at inflation as a catalyst for positive change, other sources are suggesting that lower pricing can help boost profitability. From breakfast additions […]
Restaurants continue to struggle with food costs and labour shortages, but some experts are seeing inflation as a catalyst for positive change. David Hopkins, president of The Fifteen Group, sees the situation as a great opportunity for restaurants to tighten their operations and increase efficiency. Adjust pricing to address inflation “Restaurants have always had to […]
By Dawn Castell Do you offer gluten-free options on your menu? With consumer dietary needs ever-increasing, it’s important that your menu reflects your customers’ needs. Gluten intolerances are one thing you may want to consider when creating and engineering your menu. What is gluten intolerance? Gluten is a type of protein found in certain grains, […]
March is full of fun holidays that will get your guests’ mouths watering and give you the chance to up your restaurant’s revenues. Celebrating food holidays at your restaurant is a great way to try out new promos, attract new customers, and offer your regulars an extra reason to return. Bringing people together to try […]
By Austin Verner When it comes to reading online reviews, every restaurant should leave no stone unturned. Today, the question for restaurant owners shouldn’t be, “do they find me online?” but rather, “what do they find when they find me?” Online review management has become integral to running a successful restaurant, and restaurants should evaluate […]
