Knowing your target customer is a crucial part of marketing your restaurant to attract the right guests and drive traffic. From favourite menu items to preferred experiences to regular habits, each generation has distinct characteristics that operators should be aware of. Boomers (also known as Baby Boomers), born between 1946 and 1964, are no exception […]
By Lizzy Freier, Senior Director, Menu Research & Insights, Technomic Innovation helps restaurants and chefs stand out and remain competitive in today’s crowded marketplace, and monitoring and incorporating the latest food trends can help operators stay inspired to treat guests to new, tasty menu items. In the latest edition of Trend Watch, we focus on […]
By Lizzy Freier, Senior Director, Menu Research & Insights, Technomic In our latest edition of Trend Watch with Technomic, we spotlight three of the top menu trends across Canada, highlighting some of the restaurants that are successfully adding them to their menus. This edition features corn in desserts, aji verde, and onsen tamago. Corn in […]
By Katie Belflower This month, we have teamed up with Technomic for our Trend Watch feature, highlighting fermented spices and seasonings, unique emulsions, and mushroom dust as three menu trends that are gaining popularity across Canada. We also take a look at how some Canadian restaurants are successfully adding them to their menus for a […]
By Katie Belflower RestoBiz and Technomic have partnered to present LTO Trend Watch, a look at LTO trends that are on the rise, along with insight into how operators can meet diner demands, stay on-trend, and create offers that will attract attention and increase traffic. July’s top LTO trends included dragon fruit beverages, desserts with […]
September often marks a time for a fresh start as back-to-school season begins, and it’s also a great time to launch some school-themed promos to try and drive traffic to your restaurant. However, along with considering the bottom line, thoughtful marketing may be the secret to your September success. Factoring in your guests’ lives, along […]
With back-to-school season right around the corner, some operators are launching promotions to try and attract more students and younger customers to their restaurants. Gen Z is widely identified as a crucial demographic for restaurateurs, and may recognize that capturing a younger crowd early may well boost the bottom line long term. Here are some […]
As consumers continue to be extra careful where they spend their money, demonstrating value can really differentiate a restaurant and drive traffic. How can operators offer more value while still maintaining their margins? “Canadians are expecting more value for their dollars as they grapple with affordability…” said Kelly Higginson, President and CEO of Restaurants Canada. […]
Presenting your restaurant in the best light means including a professional, appealing online presence, and that starts with your website. Not only should your site be easy to find and simple to navigate, but your online menu should entice guests to visit and diners to order when they see how delicious your dishes look. 91 […]
By Katie Belflower In our latest edition of Trend Watch with Technomic, we are focusing on infused mezcal, unique fruits in barbecue sauces, and piperade. These are three current top menu trends across Canada, and we are showcasing some of the restaurants that are creatively and successfully adding these items, flavours, or ingredients to their […]
