5 food holidays to celebrate in December, from comfort food to champagne

By Megan Prevost This month is jam-packed full of holiday cheer already, but just in case you’re looking for a little bit more to celebrate before the end of the year, we’ve got five more food holidays in December for you! Featuring a food holiday at your bar or restaurant is a great way to […]

A seasonal menu can benefit your business

Winter is on the horizon and as seasons change, so should your restaurant. Heating replaces your air conditioning, your patio closes or is revamped, and your menu gets a makeover with a seasonal spin.   John Moody, co-founder and Chief Strategist of Restaurant365, writes that getting the winter crowd through your doors doesn’t have to […]

Food photography is a crucial part of your menu

Is your food photography translating to sales for your restaurant? 82 per cent of people say they would order a dish based on its photo, so appealing photos can mean more profits. In fact, restaurants switching from a text-based online menu to a photo-based menu reported increased conversion rates of 25 per cent. Whether you’re […]

5 food holidays to celebrate in November, from nachos to French toast

By Megan Prevost With the end of the year approaching fast, it’s time to celebrate the last of the food holidays in November. Strap in for a sweet month because we’ve got lots of sugary holidays on the docket! Celebrating a food holiday is a great way to introduce new menu items and specials while […]

7 ways to upsell your customers

By Mark Plumlee To maximize the success of your business and get the most out of every transaction for your restaurant, your servers need to know how to upsell.   As any salesman worth his salt will tell you, upselling is an effective way to increase boost your profits and get customers taking you up […]

Your menu pricing strategy can help your restaurant get ahead

As inflation continues to rise and labour shortages persist, it may be time to look at your menu pricing strategy as a way to cut costs and raise profits. As a restaurateur, you know it’s a balancing act to keep customers happy and stay in the green. Understanding how to create a menu pricing strategy […]

5 food holidays to celebrate in September, from guacamole to cheeseburgers

By Megan Prevost It’s that time again! Time to start planning the next month’s events and specials for your restaurant menu. If you’re having a hard time brainstorming ways to increase revenue in the month of September, consider celebrating food holidays! These holidays are simple and easy to plan for and have the potential to […]

How to use design to make your restaurant stand out — part 1: food & menus

By Megan Prevost Even if your restaurant makes the world’s best food, it won’t survive without a solid marketing strategy in place. Most restaurant marketing experts know that customers aren’t simply seeking something to eat; they’re seeking an experience. If you want to create an experience at your restaurant, you’ll want to design and establish […]

5 food holidays to celebrate in August, from ice cream sandwiches to filet mignon

By Megan Prevost With the end of summer approaching, it’s time to take advantage of the heat while it’s still here, relishing in delicious summer faves like ice cream sandwiches and s’mores. If you’re looking for an excellent way to bring in some more customers on slower days, utilizing food holidays can bring both fun […]

How to design an awesome summer menu

By Megan Prevost Thanks to tourism, longer days, and more leisure time, summer is always a busy season for restaurants. The summer season offers numerous opportunities to create an exclusive experience for customers that they won’t find elsewhere. To create a special summer experience, start with your menu.  Your menu isn’t just a piece of […]