Coffee: what’s the buzz all about?

While coffee may not be your top source of revenue, the growing popularity of coffee drinks can help build your restaurant’s bottom line. Studies show that nearly three-in-four Americans drink it every day and 36 per cent drink three to five cups daily, so an opportunity exists for restaurants to increase profits. How can operators […]

Menu hacks and their influence on QSRs

Restaurants have always created dishes to appeal to their guests, of course, but some QSRs have taken it to the next level, allowing Canadian customers to weigh in with hacks to influence their menus with custom creations. Last fall, Harvey’s launched its first customer-created menu item, adding the Pickle Pickle poutine to the roster, featuring […]

Partnering up for more restaurant profits

More and more operators are seeing value in creating co-campaigns to raise revenues, reach a broader audience, and add creativity to their menus. Brand campaigns The industry is seeing partnerships among chains emerge more commonly to add value and variety for their customers. Recently, Wendy’s added the Cinnabon pull-apart to their breakfast menu, adding a […]

The rise of eatertainment

The foodservice industry has seen many changes in the last few years, but the rise of eatertainment is one trend that looks like it is here to stay. Guests are looking for more from their restaurant visits, and that means adding value with an exceptional experience – that’s eatertainment. While not a strictly new concept […]

Celebrities are helping restaurants get attention

Along with traditional and social media marketing, more restaurants and QSRs have begun to promote relationships with celebrities in recent years to try and tap into their fan bases and increase notoriety. This marketing trend takes sponsorship to the next level, capitalizing on as many mediums as possible to get people talking. From Justin Bieber’s […]

Essential resources for restaurateurs

By Dawn Castell As restaurant owners navigate the dynamic landscape of the food service industry, access to comprehensive resources is essential for optimizing operations, enhancing customer experiences, and driving profitability. From streamlining order processing to managing inventory and marketing efforts, leveraging the right tools and support systems can empower restaurant owners to thrive in a […]

Can geofencing help operators get ahead?

Geofencing is a marketing tool using GPS tracking that’s designed to target specific geographic areas to deliver personalized, location-based content to the audience. This could include anything from announcements to special offers or incentives from restaurants to local customers. There are several ways that restaurants can use geofencing to analyze traffic data and patterns, increase […]

Opening a restaurant in 2024

By Dawn Castell Thinking about opening a restaurant this year? Embarking on this exciting new venture brings the thrill of opportunity along with the need for strategic foresight and meticulous planning. In today’s dynamic culinary landscape, success hinges on a foundation built upon data including market insights, innovation, and a commitment to excellence. Aspiring restaurateurs […]

How restaurants are standing out from the crowd in 2024

As operators vie for consumer dollars, many restaurants are striving to set themselves apart with an improved guest experience and better value. Today’s crowded marketplace calls for restaurateurs to find ways to capture attention and attract guests to continue to compete and grow their revenues. Upping the value Many QSRs are choosing to focus on […]

Building a restaurant community

By Mila Holosha To build relationships, boost your business, and retain a loyal customer base, you need to create a restaurant community. Rather than simply being a place to stop for a meal, operators need to focus on creating more than just delicious food – and that means taking a broader look at your operations […]