Category Results for: Restaurant Branding


Millennials changed foodservice. Now their kids are doing the same

By Mark Jachecki Millennials are entering parenthood, and not surprisingly, their kids are picking up on their food savvy, creating an increasingly important family demographic in commercial foodservice in Canada. Brands have noticed, too. Operators and chains that didn’t offer kids’ menus previously, like Tim Hortons, have recently rolled out menus intended to appeal to […]

Back to Basics: Why mastering hospitality is the key to marketing your restaurant

By Gregory Furgala Remember charcoal? Remember how it was suddenly affixed seemingly every menu? If you don’t, here’s an incomplete list of what it made its way into: burger buns, pizza, lemonade, ice cream (and cones), lattes, macarons, croissants, crepes, waffles, wontons, ravioli, mozzarella and crusted on tuna. Chatelaine proclaimed, “This dark and moody food […]

How to solve the biggest problem with your restaurant marketing

By Donald Burns How do you feel about your sales? Are you happy? Satisfied? Do you wish they were better? I’m going to take a wild guess that you want them to be better. Welcome to the common dilemma many restaurants face: trying to use marketing to drive more guests in the front door. As […]

Restaurant concepts to watch for April

By Aaron Jourden In this edition of “concepts to watch,” we highlight three restaurant concepts that are making an impact on Canadian diners. Here’s a look at the characteristics and menu offerings that make these restaurants unique: Una Pizza + Wine Instagram: 15,000 followers | Facebook: 2,712 likes | Twitter: 13,000 followers Locations: 3 (Calgary, […]

How does your marketing strategy measure up?

By Kamron Karington Millennials – the largest spending demographic the planet has ever seen – are coming your way. Maybe. Shunning big houses and fancy cars, they’re flush with disposable income and spend more money in restaurants than any previous generation. They seek out fresh ingredients, organic and local. They value community, authenticity, and prefer […]

Creating change in your restaurant: From concept to cultural reality

By Matt Rolfe Have you or your leadership team ever come up with a concept that you passionately agreed was the best idea or direction forward for your team or business, yet the idea failed or did not get implemented? This is commonplace for so many businesses and it is the difference between average and […]

Restaurant concepts to watch in February 2018

By Aaron Jourden In this edition of “concepts to watch,” we highlight three restaurant concepts that are making an impact on Canadian diners. Here’s a look at the characteristics and menu offerings that make these restaurants unique: Rosemary Rocksalt Instagram: 1,237 followers | Facebook: 1,617 likes | Twitter: 2,175 followers Locations: 5 (British Columbia) Concept […]

Rethinking themed restaurant design

By Judy Henderson We’ve all been to a themed restaurant; perhaps you’ve salivated over smoked beef brisket served by a gentleman resembling John Wayne, or you’ve tucked into moussaka beside a mural depicting Santorini on the Aegean Sea. There’s certainly a place for these kinds of restaurants but as a modern hospitality designer, I tend […]

Loyalty programs: A different recipe for success

By Patrick Watson Loyalty programs have existed for decades. Initially created within the airline industry to encourage brand loyalty, they typically provide benefits for money spent and value through progressive elite status. Research shows that we all belong to between four and eight. Unfortunately, research also shows that their ubiquity has created challenges leading to […]