By Leslie Ann Roberts In the fifth episode of Heated Rivalry, released on Crave in December 2025, Rose Landry, played by Quebec actress Sophie Nélisse, appears in a St-Viateur Bagel t-shirt. The scene lasts less than a minute, but according to Benjamin Choquette, St-Viateur Bagel’s marketing director, sales of its merchandise, particularly its logo t-shirt, […]
Restaurant diners are focused on value and experience, and that means that some operators need to adapt to meet the needs of their customers. As part of that process, many restaurants are revamping their loyalty programs to better address those diner preferences. Today’s consumers are being bombarded with regular LTOs, value propositions, and loyalty programs, […]
Restaurant partnerships with movie franchises allows operators to leverage established fan bases to drive foot traffic, increase sales, and build brand relevance. Benefits include creating high-visibility, themed limited-time offerings (LTOs) that boost excitement, tapping into pop culture, and enhancing brand loyalty through shared memorable experiences. Some partnerships have a way of blending new audiences with […]
Today’s consumers are looking for unique and memorable experiences from their favourite restaurants, so operators need to take steps to stand out and attract attention. LTOs are a great way for restaurants to capitalize on temporary trends, test out new menu items, and interest a new clientele. Studies show that 91 per cent of diners […]
In today’s economy, consumers are watching their finances carefully, limiting their discretionary spending, and searching for better value at every turn – and these shifts are affecting restaurant sales, traffic, and trends. Conscious consumerism means that diners are concentrating on intentional spending, focusing on purchases that align with their ethical, environmental, and social values, from […]
Knowing your target customer is a crucial part of marketing your restaurant to attract the right guests and drive traffic. From favourite menu items to preferred experiences to regular habits, each generation has distinct characteristics that operators should be aware of. Boomers (also known as Baby Boomers), born between 1946 and 1964, are no exception […]
By Mila Holosha Most restaurants only think about social media after the menu is finished. The food is ready, the photos are taken, and the goal is simple: post so people know it exists. But what if you used social media before the menu was complete? Few restaurants do this, and fewer still do it […]
In recent years we’ve really seen a rise in partnerships between businesses and celebrities in an attempt to raise awareness, reach a greater audience, and establish brand credibility. Many QSRs have gone this route, partnering with everyone from popular social media influencers to pop stars, in an effort to stand out and attract attention. This summer […]
Customer loyalty can make or break a restaurant’s success by increasing visits, growing revenues, reducing marketing costs, and providing predictable income. Building a loyal customer base with email marketing can be a significant time investment, but it’s one that pays off in the long run. 88 per cent of people open their email every day, […]
More and more restaurant chains are partnering up to offer unique products, menu items, and experiences to get guests through the doors. In the last year, it seems like even more chains are finding ways to use celebrity partnerships to launch, endorse, and promote new restaurant LTOs. Recently, Ryan Reynolds announced his partnership with Tim […]
