Ghost kitchens are evolving as restaurant challenges continue

Ghost kitchens popped up during the pandemic as a creative way to keep kitchens open when dining areas were closed. But as the demand for off-premise dining continues to hit record highs, the ghost kitchen concept is evolving. They began as a kind of a mystery, with many ghost kitchens opening in secret locations, allowing […]

What is your restaurant missing?

By Megan Prevost Success in the restaurant industry often comes from a passionate pursuit to make things better, but what is your restaurant missing? In an industry as volatile and unpredictable as this one, it’s important to stay on your toes, and pay attention to customer retention trends, customer satisfaction levels, and your competitors. No […]

Boost your restaurant business with the after-work crowd

Restaurants need to constantly be on the lookout for creative ways to increase their guest counts and attract new clientele. With consumers craving social experiences and more employees heading back into the office, restaurants may be able to appeal to an after-work crowd to get more people through the doors. A recent survey found that […]

Sustainability matters to today’s Canadian consumers

Sustainability is a hot topic for Canadians and it is becoming increasingly important to consumers, with 45 per cent looking to increase their sustainable behaviour. Recently, consumers were asked to rate the importance of restaurants making sustainable choices. Results were steady across the board, with QSRs (at 57 per cent), fast casuals (at 56 per […]

Merchandising could help boost your restaurant’s brand

Are you looking for a new way to boost your restaurant’s brand and spread the word about your business? If you’ve already sent out flyers, partnered with other businesses, and marketed promos, maybe it’s time to try something new. Many restaurant chains are creating merchandise as a marketing tool. Tim Hortons partnered with Justin Bieber […]

What are customer profiles — and why should you build them?

By Mark Plumlee Knowing your customers is perhaps the most important part of running a successful small business. Knowing your target audience should inform every decision you make – your overall atmosphere, your menu, your marketing strategies, and beyond. Familiarity with your diners allows your business to provide them with the exact drinking or dining […]

Your menu pricing strategy can help your restaurant get ahead

As inflation continues to rise and labour shortages persist, it may be time to look at your menu pricing strategy as a way to cut costs and raise profits. As a restaurateur, you know it’s a balancing act to keep customers happy and stay in the green. Understanding how to create a menu pricing strategy […]

Modern food delivery requires modern food packaging

With takeout and delivery so popular and so many restaurants competing for attention, food packaging counts. Studies show that 72 per cent of consumers are influenced by a product’s packaging when deciding whether to buy, so your takeout and delivery packaging could be an important sales tool for your restaurant. Here’s a look at some […]

How to use design to make your restaurant stand out — part 2: restaurant atmosphere

By Megan Prevost While the design and content of your menu can certainly help your restaurant stand out, customers think about more than just food when they’re choosing a restaurant to dine at. Restaurant marketing professionals know that restaurants provide customers with an experience, not just dinner. Whether subconsciously or explicitly, diners select restaurants based […]