In Part II of our three-part look at restaurant branding during the pandemic, we assess how operators can build a lasting connection with their community. By Doug Radkey In Part I of this series, the word connection was used often. When you are building or rebuilding the essence of a brand, it is all about the connection […]
In Part I of a new three-part look at restaurant branding during the pandemic, we assess how operators can lay solid marketing foundations By Doug Radkey Hospitality, since the beginning of time, has been about building connections. That right there is not going to change, even with a global pandemic thrown our way. Even though […]
A survey suggests one-third of small businesses currently have mobile apps, but 41 per cent plan to build one to support future growth
2020 has been a difficult and painful year for foodservice operators. What can restaurateurs do to retain their brand equity?
David Segal’s Mad Radish is boldly riffing on the ghost kitchen model, what may be 2020’s defining foodservice concept.
Guests are craving the fun and excitement of the in-house restaurant experience they once knew. Can Canadian operators live up to the task?
By Mark Jachecki Millennials are entering parenthood, and not surprisingly, their kids are picking up on their food savvy, creating an increasingly important family demographic in commercial foodservice in Canada. Brands have noticed, too. Operators and chains that didn’t offer kids’ menus previously, like Tim Hortons, have recently rolled out menus intended to appeal to […]
By Gregory Furgala Remember charcoal? Remember how it was suddenly affixed seemingly every menu? If you don’t, here’s an incomplete list of what it made its way into: burger buns, pizza, lemonade, ice cream (and cones), lattes, macarons, croissants, crepes, waffles, wontons, ravioli, mozzarella and crusted on tuna. Chatelaine proclaimed, “This dark and moody food […]
By Donald Burns How do you feel about your sales? Are you happy? Satisfied? Do you wish they were better? I’m going to take a wild guess that you want them to be better. Welcome to the common dilemma many restaurants face: trying to use marketing to drive more guests in the front door. As […]
By Aaron Jourden In this edition of “concepts to watch,” we highlight three restaurant concepts that are making an impact on Canadian diners. Here’s a look at the characteristics and menu offerings that make these restaurants unique: Una Pizza + Wine Instagram: 15,000 followers | Facebook: 2,712 likes | Twitter: 13,000 followers Locations: 3 (Calgary, […]