October 17, 2011 Private label “thank-you mints” are a great way of branding. Customers take the mints with them in their pocket and will later be reminded of their restaurant experience – potentially returning for another meal. Customers like to be surprised, and when they receive a quality candy or mint at the end of […]
By David Swanston September 20, 2011 Independent op erators often overlook a simple yet powerful marketing opportunity available to them each and every day. Placing the business name, logo and contact information on everyday items such as carryout containers, mints and napkins are simple ways to strengthen brand awareness. When people see a customer carrying […]
By Diane Chiasson Whether you are thinking of opening a new restaurant or rebranding your current concept, what you come up with during the initial stages of your restaurant’s development could already decide the fate of your success. With so much competition in the marketplace, it is essential that you come up with an original […]
By Leya Abramson June 7, 2011 Picture this: you are on your way into work in the morning and you notice out of the corner of your eye the Starbucks logo. What is the first thing that comes to mind? When you see the Starbucks logo you might think of an elevated food and beverage […]
By Diane Chiasson Your signage is your silent salesperson, and should perform the same job as a salesperson does – sell your products! Signage is one of your most effective merchandising tools, so it is important to ensure that your signage is not only giving your customers information about your products but also telling your […]
