If your restaurant has been relying on the same marketing strategy for any length of time, chances are, it’s time to shake things up. Staying consistent with your brand and messaging is important, but that doesn’t mean you can’t get creative with your marketing when it needs a refresh. A new marketing strategy means staying […]
These days, consumers are looking for higher levels of hygiene from the businesses they frequent, including the restaurants they visit. In the past, a quick swipe of the table with a damp cloth did the trick for many, but consumers now want to feel like they are entering a safe and sanitized environment when they […]
By Travis Traini Restaurant revenues are still in the news as businesses continue to try and recover. After the difficulty of operating through the pandemic, restaurateurs are facing new operating challenges including staff retention and labour shortages (especially skilled labour), significant inflation in food costs, economic effects on customer spending, rising interest rates, and increases […]
As rising food costs continue to make headlines, many restaurants have raised their menu prices to help find a balance and offset their increased expenses. Rather than simply upping prices across the board, it’s a good time for restaurants to evaluate their margins, engineer their menus, and adjust pricing to better the bottom line. RELATED: […]
By Mark Plumlee Everyone’s a little Irish on St. Patrick’s Day, which means that it’s the perfect time to create a specialty holiday menu inspired by the Emerald Isle! Irish beer and whiskey are a great start but don’t stop there. Be sure to add plenty of Irish and Irish-inspired dishes to round out your […]
As the recent single-use plastic ban takes effect in Canada, more restaurants are going greener, adjusting their practices to reduce their environmental impact, and addressing consumer demand for higher sustainability from the businesses they frequent. RELATED: Sustainability matters to Canadian consumers With 57 per cent of diners looking for more sustainability from QSRs, some of […]
By Austin Verner Does your restaurant use surveys to solicit feedback from your guests? Surveys can be an effective tool in connecting with your customers, identifying opportunities for improvement, and building on practices that are working for your business – if you’re doing it correctly. According to reports, 20 per cent of your customers account […]
The fast-food market is becoming even more competitive, as convenience stores continue to get attention in this space. With persistent labour shortages, supply chain delays, and the significant growth of off-premise dining, many stores are expanding, capitalizing on higher food margins to help grow their profits. Can convenience stores deliver what diners are looking for? […]
As a restaurateur, prioritizing your guest experience is vital in garnering return visits, and longer wait times could be hindering your restaurant’s success. Nobody likes waiting, and your diners are no exception. In fact, a study of 94,000 diners found that the revenue of a popular restaurant increased by 15 per cent when wait times […]
Each year we see new colours, flavours and ingredients topping the menu trends list, so what’s in store for 2023 menus? Experts predict everything from global influences to splashy colours to nostalgic favourites, and more. Try out some of these top 2023 trends at your restaurant to stay current, get your customers talking, and appeal […]
