Top 5 books for restaurant owners

By Megan Prevost Many professional fields provide opportunities to grow through the pursuit of outside research and books. Taking a little time to read up on your work can pay back huge dividends in performance, but often this doesn’t ring true for fields where experience is king. Experience is the best teacher in many arenas, […]

Finding a way to raise your restaurant’s profit margin

As inflation continues, it may be tempting to raise menu prices to offset costs and maximize your margins, but there’s another way. Rather than increasing what you charge, get creative with cutting costs to raise your profit margin.   Improving your profit margin means you need to know your current numbers. While your gross profit […]

How strategic labelling can increase your plant-based sales

By Makayla Dewit Imagine that you sit down at a restaurant, examine the menu, and see these two choices listed: low-fat vegan pasta and lemon-pesto rotini with fried capers. Which sounds more appetizing to you? It is almost certainly the second one. This example highlights the importance of thoughtfully labelling food and menu items to […]

How restaurants are adjusting their menus to stay viable

Confronted with labour shortages, inflation, supply-chain stretches, and other operational challenges, restaurants are having to find a variety of ways to adjust their business model to stay attractive to consumers and stay viable within a competitive industry. Many of those changes have come on menus. Toast’s first Voice of the Restaurant Industry survey found that […]

Voice technology: a long-term staffing solution?

Ask many experts and they will say that foodservice — despite the pain of the pandemic, inflation, staffing crises, and other problems — is in the middle of a great leap forward in technological advancement right now. Automation in the kitchen, the dining room, and beyond is propelling an evolution of the way restaurants do […]

What are customer profiles — and why should you build them?

By Mark Plumlee Knowing your customers is perhaps the most important part of running a successful small business. Knowing your target audience should inform every decision you make – your overall atmosphere, your menu, your marketing strategies, and beyond. Familiarity with your diners allows your business to provide them with the exact drinking or dining […]

Your menu pricing strategy can help your restaurant get ahead

As inflation continues to rise and labour shortages persist, it may be time to look at your menu pricing strategy as a way to cut costs and raise profits. As a restaurateur, you know it’s a balancing act to keep customers happy and stay in the green. Understanding how to create a menu pricing strategy […]

The critical importance of loyalty members

In today’s crowded foodservice climate, offering a robust loyalty program is a must. Loyalty members visit more, spend more, and provide your business with vital insights into customer behaviour. Those were some of the key conclusions of the new Paytronix Loyalty Report 2022, which found that the top loyalty members are foundational to a restaurant’s […]

Restaurant technology trends to watch for in 2023

By Brittain Brown The foodservice industry has seen tremendous change over the past year. Diners returned to restaurants in droves, but as if the pandemic wasn’t enough, we also had hospitality labour shortages and decades-high inflation to contend with. While it was a tumultuous time, the one constant for restaurateurs throughout the year is — […]

How to better understand customer experience (and why it matters)

By Austin Verner Customers are the lifeblood of any business, and that means delivering an exceptional customer experience is a must to keep your guests coming back. A study conducted by Thanx found that revenue was highly-concentrated among a small number of customers, with the top 25 per cent contributing 64 per cent of revenue. […]