How fast casual restaurants can foster customer loyalty with a lasting impression

By Jasmine Kafka Fast casual restaurants have the perfect recipe for families-on-the-go: convenient, fast and often featuring healthy meal options. Plus, no clean up! The question is, how do you create a meaningful connection with your customer when their visits are brief and interactions are minimal? Fast and fantastic first impressions It may be cliché […]

New customers are just a Pokémon Lure away

By Kavita Sabharwal Pokémon Go, the tremendously popular augmented reality game, was officially released in Canada on July 17. Since then, sidewalks and public spaces near PokéStops have been often overrun by kids and adults alike, all with their heads bent over their phones, trying to catch ‘em all. This craze that has been sweeping […]

Eight ways to expand your restaurant

By Diane Chiasson Is it time to expand your restaurant? You have a reliable customer base and a profitable ongoing restaurant operation. Instead of going through the hassles of looking for real estate, dealing with major construction and suffering the headaches of opening another branch, consider an expansion of your existing location. Try these eight […]

Restaurant chains – get ready for B.C. franchise laws

By Chad Finkelstein Franchise law is a good thing. While that may seem an obvious and self-serving statement coming from a franchise lawyer, one of the reasons that I take satisfaction from my job has to do with the purpose that (I hope) it serves. And that has a lot to do with why franchise […]

Taking a step toward a greener establishment with Integrated Pest Management

By Alice Sinia For the second consecutive year, Canada has ranked as a top country for LEED® green buildings. LEED is the internationally recognized mark of excellence for green building. Canada’s high ranking could be in response to growing consumer interest in protecting the environment. Food service establishments have followed the overall consumer interest trend […]

Making the case for family engagement in restaurants

By Jasmine Kafka The family segment comprises roughly 50 per cent of restaurant revenues in casual dining, with an average cheque 83 per cent higher than couples or seniors (based on The NPD Group CREST Study, 2010). Leading industry consultants forecast that family dining visits will increase this year, as the economy improves and restaurants […]

Mobile: What restaurant marketers need to know

In March 2015 a new mobile milestone was reached: the number of mobile-only adult internet users exceeded the number of desktop-only internet users. Smartphones and tablets have now become the primary access point to the internet[1]. Consumers are relying on technology more each day, making it critical for restaurants to understand the impact of mobile […]

Why millennial families are important

By Laura Zaplatynsky-Bell Although millennials are among the hottest topics in the media today, a universal definition of who they are can be hard to nail down. Depending on the source, anyone born from 1977 to 1995, or from 1982 to 2004 could be considered a millennial; however, the generally agreed-upon range is anyone born from […]

Seven tips to capitalize on spring events

By Diane Chiasson Spring is just around the corner, which means it’s time to get started on plans for two of the restaurant industry’s busiest days – Mother’s Day and Father’s Day. Children celebrate their parents by taking them out for lavish meals, and with a little bit of planning, you can easily use this […]