By Diane Chiasson Guess which group of spenders has the most disposable income? Although most marketing companies believe the 18 to 40 year olds are the hottest group, the truth is baby boomers (born between 1946 and 1964) have the most cash to spend. Many in the 55+ group have retirement and pension plans that […]
By Diane Chiasson Spring is just around the corner, which means it’s time to get started on plans for two of the restaurant industry’s busiest days – Mother’s Day and Father’s Day. Children celebrate their parents by taking them out for lavish meals, so this is your opportunity to increase sales and bring in future […]
By Diane Chiasson Everyone in the restaurant industry knows that your menu is your most important marketing tool. What’s on your menu – whether it’s online, a brochure in the mail or regular foot traffice – will either convince potential customers to walk into your restaurant … or keep walking. But before you rip up […]
By Diane Chiasson Food that looks beautiful awakens our senses so that it actually tastes better. That is why many chefs place so much emphasis on food presentation. These days, it’s not uncommon to be presented with a dish that could be considered a serious work of art. I’m not suggesting that you run out […]
