3 tips for maximizing restaurant cross-promotion

By Megan Prevost There are many different strategies that can help to propel a new business to success, especially in the continually evolving world of digital marketing. Even in the digital age, one piece of old-school wisdom still holds true — word of mouth is one of the most consistently successful forms of advertising. The […]

Finding your “vanilla” is key to success

By Scott Moore There are hundreds of ice cream flavours, yet one of the most popular is and may well always be vanilla. One would also wager that the most popular pizza is pepperoni, regular potato chips are still the rage, and chicken noodle soup remains a top seller. There are many other examples of […]

Why creating a story with your menu makes a difference

By Ralph Zoontjens The term “food marketing” may conjure images of billboards or TV ads, but the restaurant menu is one of the most important touchpoints to engage your customers and keep them coming back. For the past two years, food marketing has been dominated by pandemic-related risk management, but now, restaurants have the freedom […]

Becoming a successful female mentor in the restaurant industry

By Katerina Jones There are countless articles published talking about the importance and value of mentorship, and we recently saw many of these voices during Women’s History Month in March. Many of these articles strike home at the essence and reasons why mentorship is especially critical for professional women in the workforce. However, for professional […]

How to keep track of your restaurant equipment & inventory

By Erin Wagner Restaurants contain a wide range of equipment used for cooking, storing, and handling foods, and this equipment requires regular maintenance to remain in good working condition. Tracking restaurant inventory and equipment remains a challenge for most establishments. Some businesses do not pay much attention to proactive maintenance programs, and that leaves facilities […]

Why menu refinement is becoming the name of the game

By Tom Nightingale Restaurants have faced far more than their fair share of potentially crippling challenges over the last two years, from forced closures to supply chain woes, rising costs across the board, and staff shortages. In response, they have taken to trying out numerous mitigating measures, from temporary outdoor seating to strategic menu price […]

Leading your restaurant with strategic clarity

By Doug Radkey Being a leader isn’t easy. It takes a multitude of characteristics to become an innovative, collaborative, and successful leader. Goal-setting, decision-making, and massive amounts of action are vital to rise to the top and it requires vision, self-awareness, collaboration, communication, optimism, and adaptability to lead a team. As a leader, you will […]

3 ways restaurants can navigate pandemic consumer behaviour

By Mike Wilson The last two years have challenged restaurants with evolving safety concerns, rules, and diner behaviour and preferences. While sales were down 29 per cent entering 2021, they’re expected to increase 21 per cent in 2022, potentially reaching pre-pandemic levels. Restaurants must continue to be nimble, responsive, and creative to survive and thrive. […]

5 tips for reopening your restaurant in 2022

By Megan Prevost Over the past two years, sustaining a profitable restaurant has proven difficult. Even some of the best, well-off local shops closed because of the changes in the restaurant industry. With coronavirus restrictions lifting and more people going out to eat, 2022 might be the perfect time for reopening your restaurant.  Many business […]

Plant-based doesn’t always mean healthy

By Meghan McGee As we ring in the new year and people announce their resolutions and goals for 2022, many opt for getting healthy, cutting out drinking or starting a new hobby. Vegan magazines and organizations are pushing plant-based diets — calling it the “ultimate new year’s resolution.” But plant-based meats are often high in […]