Avoiding restaurant patio pests this summer

By Alice Sinia Efforts to return to pre-pandemic activities coupled with warmer weather means patrons are heading back to restaurant patio dining. At the same time, customers and employees still expect restaurants to do their part in helping keep them safe while they dine. In many ways, restauranteurs already have this top of mind, deploying […]

Preparing yourself for summer reopening & recovery

Canadian consumers are ready to keep supporting restaurants, but managing your margins and elevating guest experience are musts. By Tom Nightingale Canadian foodservice and hospitality is finally getting on the road to healing the deep wounds of COVID-19. On July 16, indoor dining reopens in Ontario for the first time since Easter weekend, a landmark […]

11 social media marketing best practices for restaurants

You’ve pivoted. You’ve survived. Now, it’s time to thrive. By Sabrina Falone All marketing, both traditional and digital, is about sharing your brand’s messaging in a way that creates an emotional response that inspires people to spend money with your company. That’s certainly no different with social media marketing. Social media is a great way […]

What today’s diners are looking for in patios

With outdoor dining on various provinces’ agendas heading into summer, David Hopkins offers the need-to-know. By David Hopkins Two years ago, consumers ranked restaurant patios primarily based on their “vibe”, their menu, and their crowd. Now, getting on for 16 months into the pandemic, that can’t be further from the truth. In 2021, it’s all […]

The Instagram Effect: How social media impacts foodservice

By Sylvia Tomczak Influencers, inspiration, and innovation — that’s all part of the Instagram effect. The way we consume media has changed drastically in the last decade, pushing further away from print and closer toward digitally-driven media. As generations like Gen Z are raised on technology and computer culture, the world is continuing to undergo […]

How to promote your restaurant’s online ordering app

By Jessica Zekry The pandemic has forced restaurants and consumers alike to change their behaviours overnight. Online ordering was a growing trend for several years until it became the only way to keep restaurants afloat and diners served. The value and utility that this service offers has certainly allowed it to make its way into […]

Optimizing third-party integrations: How restaurants can save money

By Mo Chaar Varying stages of lockdowns across the country have restaurants nationwide optimizing online ordering and delivery in an effort to maintain service despite ongoing dining bans. While the restaurant industry has relied heavily on these services during the pandemic, after a year of primarily takeout and delivery, restaurants are feeling the weight of […]

Restaurant Branding During COVID-19: Being memorable

The final chapter of our three-part look at restaurant branding during the pandemic looks at how to build a unique brand identity to stand out in a crowded market. By Doug Radkey Within this series, we’ve learned the importance of a brand guide along with consistent brand messaging, and come to understand the elements of connection […]

Double down on reducing food waste

Here are 5 tips for reducing food waste and saving your food & money. By Lucia Weiler, BSc, RD, PHEc Reducing food waste at home is a priority issue for the National Zero Waste Council. Did you know that Canadian households waste more food than they realize? Think for a moment – what foods do […]

Three steps to avoiding washroom pests

Washroom pests should be the last thing on your guests’ minds. That’s only possible if pest management remains a focus. By Alice Sinia Washroom care is critical to creating a favourable impression. Patrons expect facilities to be in sanitary and working order, which means routine vigilance must be taken in these delicate areas. Hopefully, washroom […]