spring

Celebrate spring’s best holidays at your restaurant

Spring is right around the corner, so get into the spirit by planning to celebrate some of the holidays of the season with your restaurant guests. From the menu to the décor and ambiance, get a head start on the spring celebrations by preparing early, marketing your events, and filling those tables this season.

March 17: St. Patrick’s Day

First up is St. Paddy’s, celebrating the patron saint Patrick, and commonly featuring green beer on the menu. This holiday makes it easy to embrace with themed décor, Irish-inspired menu items, and live music, like bagpipes or an Irish-inspired band.

Create a traditional menu featuring Irish stew, corned beef brisket, and shepherd’s pie, adding a side of soda bread for the win. Don’t forget desserts and drinks! Guinness, Irish whiskey, and Irish coffee are always a hit, and you can hit a sweet note with shamrock-shaped scones, Irish cream cupcakes, bread and butter pudding, and more.

Want to draw in more customers for the festivities? Host in-person contests where guests can win donated prizes, offer social media giveaways to spread the word, and post regularly on your platforms so guests know when booking is available.

May 5: Cinco de Mayo

Marking the anniversary of Mexico’s 1862 victory at the Battle of Puebla, Cinco de Mayo is a great time to get festive with Mexican-inspired food, décor, and music. Consider creating a prix-fixe or specialty menu to get your guests immersed in the holiday. It’s time to up your taco game, create your signature empanadas, choose churros, and make Mexican coffee!

Studies show that 32 per cent of people drink margaritas to celebrate this holiday, so your beverage menu is vital to your celebration. Your menu can include traditional margaritas, corrido prohibido (a mix of beer and tequila), Mexican beer, flights of your own creations – or all of the above. This doesn’t have to mean strictly alcoholic, either, as the demand for mocktails continues to rise. From a non-alcoholic margarita to a virgin tequila sunrise, these drinks can be fun for guests looking to stay away from alcohol.

Get that fiesta feel with lighting, table décor, and colourful garland and napkins. If you’re looking for live entertainment, consider entertainment like a mariachi band to celebrate Mexican culture in a fun, festive, and memorable way.

May 12: Mother’s Day

Mother’s Day is the second-busiest holiday for restaurants behind Valentine’s Day, so it’s important to stand out with your celebration. Brunch is a common go-to, gathering families together to celebrate mom, but there are lots of other ways you can celebrate, too. 46 per cent of customers look for a special Mother’s Day menu, so create something your guests will love with seasonal offerings to get guests excited.

A signature drink can also be a fun way to make moms feel special, adding flowers to the tables will add a fresh and pretty feel, and creating a special dessert like strawberry shortcake or a lava cake will have guests finishing their meals on a sweeter note.

Think about your off-premise customers, too. Get attention for your restaurant by offering special meals to-go, so people who want to enjoy your menu and celebrate their favourite mom from the comfort of their homes don’t have to miss out.

Think ahead to spring by planning your celebrations early, getting the word out there, and including as many guests as possible in your spring holiday events.