Chuck Hughes now the official chef of the LG Kitchen and new LG Appliances ambassador
Chuck Hughes, chef, restauranteur and one of Canada’s favourite TV personalities is set to rock the LG kitchen with his signature style and love for food. As the new ambassador for LG appliances, Hughes’ focus will be the revolutionary new LG ProBake Convection™ line of ranges that lets you bake evenly on every rack, every time and the LG Instaview Door-in-Door refrigerator that gives a clear inside view of your fridge with a simple knock on the glass door.
“Food has always been a terrific way to bring together family and friends,” says Hughes. “Working with LG appliances is a another great way for Canadians to get passionate about their food and their cooking. I was impressed with LG’s innovations like ProBake Convection. Like our restaurant ovens, it is configured so the baking element is at the back wall where the fan is so the heat distribution is even – which makes for a better performing oven and gets you more professional results. We’ve got exciting plans together and I look forward to being part of it.”
As part of his year long, Canadian LG Home Appliances ambassadorship, Hughes will appear in print, digital and PR campaigns in 2016 with more expected in 2017. To kick things off with some sizzle, Chuck has made some of his favourite recipes using LG appliances. Chuck will show how to prepare the delicious dishes using LG innovations, and the videos will be available at LGChuckBites.com starting on September 30.
LG is also partnering with Chatelaine magazine’s famous test kitchen on an appliance integration. Now the Chatelaine Kitchen can achieve even more professional results, thanks to LG appliances.
“Chuck Hughes is a charismatic, fun and super talented chef,” says Katrina Dominic, Senior Brand Manager – Home Appliances, at LG Electronics Canada, “We couldn’t think of a better ambassador for our LG home appliance innovations. We know Canadians love their food as much as we do and having Chuck on board will bring plenty of excitement to cooking with LG.”
About LG Electronics Canada
The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 117 operations around the world, and annual worldwide revenues of more than US $49 billion. LG Canada is comprised of five business units – Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit www.LG.com.