Chipotle launches Canadian expansion including “Chipotlane”

Chipotle is launching a Canadian expansion which will see it open its first new stores in Canada since 2018 and bring its “Chipotlane” drive-thru digital order pickup lane north of the border.

The chain’s new location in Surrey, B.C. is scheduled to open on March 30. The restaurant will be Chipotle’s first new Canadian location since its Markham, Ont. restaurant opened its doors in October 2018.

That Surrey locations will be the first of eight new restaurants coming to British Columbia and Ontario over the next 12 months. There are currently 23 Chipotle restaurants in Canada, with locations in the Greater Toronto Area and Vancouver Metropolitan Area, as Ottawa and London, Ontario. That total will increase to 31 by this time next year.   

One of the new additions, in Port Coquitlam, B.C. this summer, will see the Canadian launch Chipotlane, the brand’s drive-thru digital order pickup lane. Chipotle says that lane “increases access and convenience by providing a speedy and seamless guest experience in under a minute.”

Those lanes have already proven to be a success. Locations that have Chipotlanes outperformed those without the drive-thru option in the fourth quarter, MarketWatch reported.

RELATED: Big restaurant chains are modernizing their drive-thru experience

“Canada has cleared our stage-gate process, and we are ready to accelerate new restaurant openings,” says Jack Hartung, Chief Financial Officer. “We will be experimenting with different location formats and restaurant designs throughout the country to gauge consumer preferences in the various markets.”

SOURCE: Chipotle

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