sustainability claims

Consumers looking for sustainability claims on packaging

A new report from Cargill suggests that consumers are being increasingly influenced by sustainability claims on food packaging.

The recent global Fatitudes survey found that 55 per cent of consumers said they are more likely to purchase a packaged food item if it includes a sustainability claim, a four-point jump since the company last fielded this research in 2019.

At a time when more and more restaurants are branching out into selling packaged goods and grocery items as well as made-to-order food, the report offers valuable insight for operators.

“Our latest findings clearly demonstrate that messages surrounding sustainability are having an impact on consumers,” said Nese Tagma, managing director of strategy and innovation for Cargill’s global edible oils business. “Insights like these help guide our consumer-focused approach to innovation, enabling us to partner with customers to co-create new products and solutions that reflect current consumer trends and ingredient preferences.”

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The survey also asked consumers what type of sustainability claims they were looking for.

At the top of list were “sustainably sourced” and “conservation of natural resources”, ahead of others such as Fair Trade, reduced packaging, and fair/living wages for producers and workers.