Many guests crave comfort foods during the winter months, and adding soup to your menu can be a simple way to use up kitchen ingredients, provide healthy, lighter meals, and offer something new to your regular guests. Soup is gaining traction as a popular item on social media too, with soup talk up 21.7 per cent over the last year. If you’re thinking about creating some soups for your menu, there are a few things to keep in mind for broader consumer appeal.
Global influences are affecting menu items across the board, so consider spicing up some traditional soups with Southeast Asian, Caribbean and Latin American flavours. As well, with dietary preferences taking centre stage, think about vegetarian or vegan options to appeal to more of your diners’ needs.
Soups offer the perfect opportunity to celebrate the season with ingredients that are available in the moment. For winter, think about root veggies like beets, pumpkins, squash, and more. Using seasonal ingredients can also help save money and use up any extra inventory you have in the kitchen. Consider rotating your soup selection each week to include fresh options, better manage your inventory, and offer variety to your guests.
Don’t forget to invest in insulated takeout containers for your guests who want to enjoy your soup at home.
Make it a combo
Keep those guest cheque totals in mind by creating soup combos with sandwiches, salads, or anything else off your menu that makes sense. This allows your guests to get nostalgic with your twist on tomato soup and grilled cheese, and feel those fall vibes with upscale pumpkin soup and harvest salad – the sky’s the limit on what you can pair together on your menu.
Creating combos adds substance to the meal, allows guests to enjoy more than one dish, and is often seen as added value for customers. It’s a win-win!
Adding soup to your winter menu means including comfort foods your customers crave. By taking note of the trends, adding seasonal ingredients, and making it a meal, soup can help you boost your bottom line this winter.