Dairy Queen fans across Canada come together on August 11

Press release

14th Annual Miracle Treat Day celebrations continue in support of Children’s Miracle Network

Dairy Queen Canada is once again giving Canadians a reason to treat themselves for a good cause. August 11 marks the 14th annual Miracle Treat Day at participating DQ locations across Canada. On this day, net proceeds from every Blizzard Treat sold will be donated to Children’s Miracle Network member hospitals across Canada.

“Year after year, we are inspired by the number of Dairy Queen fans who show up on Miracle Treat Day to enjoy a Blizzard in support of local children’s hospitals,” said Candida Ness, Senior Director of Marketing, Dairy Queen Canada. “Throughout our 32-year partnership, we’ve learned that the perfect recipe for a successful Miracle Treat Day is our fans plus the unwavering dedication of our franchisees who support and fundraise for sick children and their families on Miracle Treat Day and throughout the year.”

Each year, hundreds of volunteers including Dairy Queen employees, franchisees, executives, media and celebrities, come together on Miracle Treat Day in support of the 14 Canadian Children’s Miracle Network member hospitals. The funds raised on this day and throughout the year help provide critical treatments, pediatric medical equipment and fund research at children’s hospitals across the country.

“We are grateful for the dedication and hard work of Dairy Queen, its operators and team members,” says Adam Starkman, Chief Development Officer, Children’s Miracle Network. “The energy, especially around Miracle Treat Day, that the teams bring to raising money for their local children’s hospitals, is a true demonstration of Dairy Queen’s commitment to giving back to communities.”

Since the partnership between Dairy Queen and Children’s Miracle Network began in 1984, it has become a top contributor with $115 million raised to-date in support of sick and injured children across North America.

For more information, visit DairyQueen.ca and follow along on Facebook at Facebook.com/DairyQueenCanada, Twitter at Twitter.com/DQCanada and Instagram at Instagram.com/DQCanada.

About Dairy Queen Canada

Dairy Queen Canada Inc. (DQC) is a wholly owned entity of International Dairy Queen, Inc. DQC is part of the Berkshire Hathaway family of companies led by Warren Buffet, the legendary investor and CEO of Berkshire Hathaway. In Canada, DQC develops, licenses and services a system of more than 615 Dairy Queen locations, most of which offer Orange Julius beverages, in addition to over 40 Orange Julius stores. Dairy Queen locations feature signature products such as Blizzard Treats, DQ Cakes, Orange Julius Premium Fruit Smoothies and Julius Originals, along with soft serve, blended beverages, burgers, chicken and the latest product addition DQ Bakes! hot desserts, sandwiches and snack melts.

About Children’s Miracle Network

Children’s Miracle Network raises funds for 170 children’s hospitals, 14 of which are in Canada. These hospitals, in turn, use the money where it’s needed the most. When a donation is given, it stays in the community, ensuring that every dollar is helping local kids. Established in 1983, Children’s Miracle Network raises funds to support critical research, education, purchase life-saving equipment, and ensure excellence in care, all in support of our mission to save and improve the lives of as many children as possible. Learn more at ChildrensMiracleNetwork.ca.

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