Consumer Research

  • Meal kits: are they a passing fad or here to stay?

    January 11, 2022
    Ready-to-make meal kits have surged in popularity during the pandemic with indoor dining off the table for so much of the last two years. The question now is whether they will endure. A new Canadian study by Empathy Inc. in partnership with Vividata suggests that, while the appeal of these kits varies based on demographic, the ...
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  • Most diners now tip 20% or more, finds survey

    December 3, 2021
    It seems many diners are now being more generous with their gratuities, as a new report has found that the majority of patrons now tip 20 per cent or more. A survey of U.S. consumers conducted by Popmenu found that 58 per cent of consumers say they have increased the amount they typically tip servers and ...
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  • The state of play for Canadian foodservice at the end of 2021

    November 23, 2021
    As we close out 2021 and approach another new year for Canadian foodservice, Lightspeed’s State of the Hospitality Industry report has shone some light on the current sentiments from restaurant operators and guests. Chief among the conclusions of the report, based on a wide survey of operators and customers in Canada and beyond, was that operators ...
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  • 2021 Canadian restaurant online ordering trends

    November 23, 2021
    After a challenging couple of years, restaurateurs have learned how to adapt to keep their doors open and their businesses thriving. The rise of off-premise dining and third-party delivery point to online ordering as a key component of engaging today’s customers with the convenient, fulfilling experiences they crave.  A new report by DoorDash, 2021 Restaurant Online ...
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  • Restaurant gift cards set to be a popular stocking-filler

    November 22, 2021
    Customers have shown their loyalty to and support of local restaurants throughout the difficult circumstances of the pandemic, and that looks set to continue this holiday period. The U.S. National Restaurant Association estimates that nearly two-thirds of consumers hope to receive restaurant gift cards for presents this winter. New research from the NRA found that 62 per ...
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  • Many more Canadians saying no to meat during pandemic

    November 18, 2021
    Sustainability is a growing concern for Canadian consumers, and one way that is manifesting itself is through an increasing desire to steer clear of meat — or at least to have the choice to do so. A new survey from Impossible Foods conducted by members of the Angus Reid Forum, found that one-quarter (24 per cent) ...
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  • Delivery aggregators & the costs of convenience

    November 18, 2021
    A new report has shed light on the extended effects of the pandemic on food delivery aggregators and third-party delivery apps. The inaugural The Digital Divide, Aggregators: The Cost Of Convenience, a collaborative PYMNTS and Paytronix report, examines the spending habits of restaurant customers in the U.S. It found that many consumers came to rely on delivery ...
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  • Gen Zs, millennials driving growth of plant-based foods

    October 27, 2021
    The popularity of plant-based foods has been growing in recent years, and Gen Z and millennial consumers are likely to continue pushing that growth. That’s according to a recent report from The NPD Group, which found that the consumer demand for these beverages and foods for in-home meal prep has continued throughout the pandemic. Both dairy ...
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  • Transparency, affordability & sustainability top food priorities for Canadians

    October 26, 2021
    Canadians are keen to see improvements to the country’s food infrastructure, and their key focuses are on transparency, affordability, and sustainability. That’s according to new research from the Canadian Centre for Food Integrity’s (CCFI’s) 2021 Public Trust Research Report, which shows that the proportion of Canadians who felt Canada’s food system is headed in the right direction has declined ...
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  • Technomic report shows Canadian burger cravings

    October 26, 2021
    The burger has long been a much-craved-for food item in Canada and beyond, and that doesn’t appear to have been changed by the pandemic. Technomic’s new Global Menu Category Report illustrates what consumers in Canada and beyond are looking for in their burger options late in 2021. Prominent among the report’s conclusions is that Canadians seem to ...
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  • Restaurants can capitalize on soaring consumer confidence

    October 25, 2021
    By Asad Amin I am a devout foodie. My weekend plans, at times, revolved around which new restaurants had opened in the city or which old haunt I had been craving for a while. Over the past year-and-a-half, that shifted to takeout, delivery, and very few dine-in occasions. As soon as my family and I were ...
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  • How Canadian foodservice has been forever changed

    October 18, 2021
    By now, it seems undeniably apparent that the COVID-19 pandemic has changed Canadian foodservice forever. According to Restaurants Canada’s Foodservice Facts 2021 report, that view is shared by 76 per cent of operators across the country. On the positive side, foodservice sales are rebounding. In July 2021, there was only a five per cent difference shortfall in ...
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  • Understanding loyalty programs in the pandemic age

    October 8, 2021
    Several key lifelines emerged for restaurants and other foodservice operations during the worst of the pandemic, from online ordering to curbside pickup and delivery and contactless payments. Another prominent trend was recognition of the importance of loyalty programs. Loyalty programs not only create a lasting connection between patrons and a restaurant and/or brand, but they also ...
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  • Tea and coffee trends: What today’s consumers want

    September 28, 2021
    Aside from water, coffee and tea are the most-consumed beverages in Canada. With the market constantly changing and today’s consumers looking for certain things when selecting a beverage, a new report has assessed ongoing tea and coffee trends across the country. A collaboration between Technomic, Restaurants Canada, the Coffee & Tea Association of Canada, and the ...
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  • OpenTable aims to help halt Canadian reservation no-shows

    September 17, 2021
    Canadians are eagerly returning to their favourite spots, with COVID-19 restrictions lifted to some extent everywhere across Canada and restaurants open again across the country. However, OpenTable data suggests that reservation no-shows are persisting as a problem for the industry. The provider of online restaurant reservations found that over 75 per cent of its restaurant partners ...
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