Consumer Research

  • How restaurant operators can keep up with changing dining habits

    May 16, 2024
    By Mo Chaar In today’s economy, Canadians are cutting back on extraneous spending wherever they can to cope with a higher cost of living, and less than 30% of Canadians are satisfied with their recent restaurant experiences. A new consumer survey of Canadians’ dining attitudes and motivations revealed that a whopping 82 per cent of diners ...
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  • QSRs focusing on personalization to drive loyalty

    May 10, 2024
    QSRs are finding themselves with more competition than ever before, as many grocery and convenience stores have started offering hot and cold meal options. As they work to come out on top, they’re focusing on what they can deliver for higher value, increased loyalty, and better service, and personalization may be the answer. Last year, Wendy’s ...
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  • Today’s restaurant guests crave connection

    April 25, 2024
    As inflation continues, many restaurateurs are looking for new ways to engage guests and keep them coming back. It turns out that while technology, eatertainment, and great marketing attract customers, good old-fashioned customer service is what earns their loyalty. The number of guests who visit a restaurant weekly has dropped from 38 per cent to ...
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  • How restaurants can embrace change in the age of the hermit consumer

    April 15, 2024
    By Brittain Brown There’s been a noticeable change in consumer habits across Canada in the post-pandemic landscape. Fueled by a rise in ghost kitchens, third-party delivery apps, and surging inflation impacting supply chains, we’ve seen the emergence of a new consumer archetype: the “hermit consumer,” marked by those who prioritize comfort and convenience by ordering in, ...
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  • Off-premise dining continues to drive restaurant revenues

    March 7, 2024
    Even as dine-in traffic continues to pick up, demand remains high for off-premise dining. From delivery to drive-thru, studies show that 43 per cent of full-service restaurants accounted for more off-premise business in 2023 than five years ago, and 26 per cent of operators plan to add more options to their off-premise offerings this year. With ...
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  • Will 2024 be easier for operators?

    February 20, 2024
    As we move through the first quarter of 2024, looking back to the final quarter of last year can give us some insight into restaurant success, consumer spending, and what’s trending this year. How did restaurants do towards the end of last year and what can we expect to see this year? While traffic dipped through ...
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  • How restaurants can survive and thrive during the slower season

    February 14, 2024
    By Brittain Brown Restaurants are grappling with a unique set of challenges – the confluence of inflation, winter weather, and the post-holiday lull creates a perfect storm, leaving many establishments feeling the financial pinch. Amidst the struggles, this is a chance for restaurateurs to think outside the box and find innovative ways to attract customers by ...
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  • Today’s customer spending and its effect on restaurants

    February 1, 2024
    By Vince Sgabellone Economists have projected a slowdown in the Canadian economy for several quarters now. Similarly, Canadian consumers have reported for over a year that they plan to cut back on their spending and studies show they have done just that. For the year ending June 2023, consumer spending across the 11 retail categories declined ...
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  • How will restaurant guests be spending their money in 2024?

    December 20, 2023
    As inflation continues into next year, consumers will continue to shift their spending habits, adjusting how they use their dollars for dining. According to Canada’s Food Price Report, 80.3 per cent of Canadians are expecting food prices to continue to rise. A recent study conducted by the Agri-Food Analytics Lab at Dalhousie University in partnership ...
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  • Optimizing your gift card strategy

    November 27, 2023
    By Mo Chaar The holidays are looking a little different this year: Canadians are feeling the affordability crunch, and a recent holiday gift card survey revealed that inflation is affecting nearly three-quarters (74 per cent) of consumer holiday spending. With the holiday season nearly in full swing and with one-third of restaurants in Canada operating at ...
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  • Hygiene workflow systems can help improve your guest experience

    November 21, 2023
    By Marissa Tekirian We all know that foodservice is a fast-paced world with daily pressures that can make it hard to focus time and resources on making business better. Operators know the more seamless the service, the more satisfied the guest – and the more successful the business. With expectations for hygiene, sustainability, and guest experience higher now ...
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  • Get your guests in love with date nights

    November 16, 2023
    As the hustle and bustle of the season picks up, date nights can become tough for many couples to fit into their busy schedules. Make it easy for your guests to visit and enjoy date nights at your restaurant this season. There are a few things to keep in mind when looking to turn your restaurant ...
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  • Restaurants are seeing an uptick in early dining traffic

    November 13, 2023
    Consumer habits come and go, and as work schedules remain flexible and consumers are cost-conscious, early dining seems to be a trend that’s picking up speed. Although many QSRs are finding success with late-night dining, adding this daypart to their offerings, there has also been significant recent growth in earlier visits. With reservations for five ...
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  • A look at today’s restaurant landscape

    November 8, 2023
    Although there have been many challenges over the last few years, restaurants continue to recover from labour shortages, inflation, and supply chain interruption. With 51 per cent of restaurants operating at a loss, continued rising costs are challenging operators and consumers alike, as businesses and customers try and find balance between today’s revenue and spending. RELATED: ...
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  • Trend Watch: Juniper, pineapple weed, chayote

    November 6, 2023
    By Katie Belflower We’re well into fall now, and Canadian operators are looking to add trending items to their seasonal offerings. RestoBiz and Technomic’s latest edition of Trend Watch focuses on juniper, pineapple weed, chayote and some of the restaurants that are featuring them on their menus. Juniper Juniper is a shrub bearing edible berries with a piney, ...
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