Consumer Research

  • OpenTable lists Canada’s most beloved restaurants for 2022

    December 7, 2022
    Canadian eateries receive some well-deserved recognition from OpenTable in the recently-released list of the Top 100 Most Beloved Restaurants in Canada for 2022. The list features restaurants offering experiences of al types, from fine dining to budget-friendly, highlighting 48 restaurants in Ontario, 23 in Alberta,18 in British Columbia, nine in Quebec, and one in New Brunswick.  These ...
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  • ‘Tis the season for selling gift cards

    December 6, 2022
    The season for gift-giving has arrived, and as the possibility of a recession looms, gift cards could be just what your restaurant needs to help your bottom line through the holidays. Gift cards encourage repeat visits from your customers and help you to acquire new customers. With 80 per cent of consumers planning to purchase gift ...
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  • Canadian consumers have a taste for sweet treats

    November 14, 2022
    As consumer habits continue to shift and off-premise dining remains a popular option, desserts and sweet treats are making their way onto more and more takeout orders. According to the 2022 Online Ordering Trends report from Restaurants Canada, this is an ongoing trend, with baked goods taking top spot in the delivery and pickup category for ...
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  • Consumers still want to dine out, even amid recession concerns

    November 7, 2022
    As the holidays approach and so does the possibility of a recession, there are mixed reviews on predicted restaurant traffic.   Dining in restaurants is on the decline for people with lower incomes. In this year’s second quarter, one of four diners bringing in less than $45,000 per year didn’t eat out at all. That being ...
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  • Food photography is a crucial part of your menu

    October 28, 2022
    Is your food photography translating to sales for your restaurant? 82 per cent of people say they would order a dish based on its photo, so appealing photos can mean more profits. In fact, restaurants switching from a text-based online menu to a photo-based menu reported increased conversion rates of 25 per cent. Whether you’re using ...
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  • How strategic labelling can increase your plant-based sales

    October 26, 2022
    By Makayla Dewit Imagine that you sit down at a restaurant, examine the menu, and see these two choices listed: low-fat vegan pasta and lemon-pesto rotini with fried capers. Which sounds more appetizing to you? It is almost certainly the second one. This example highlights the importance of thoughtfully labelling food and menu items to make them ...
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  • Sustainability matters to today’s Canadian consumers

    October 18, 2022
    Sustainability is a hot topic for Canadians and it is becoming increasingly important to consumers, with 45 per cent looking to increase their sustainable behaviour. Recently, consumers were asked to rate the importance of restaurants making sustainable choices. Results were steady across the board, with QSRs (at 57 per cent), fast casuals (at 56 per cent), ...
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  • The critical importance of loyalty members

    September 20, 2022
    In today’s crowded foodservice climate, offering a robust loyalty program is a must. Loyalty members visit more, spend more, and provide your business with vital insights into customer behaviour. Those were some of the key conclusions of the new Paytronix Loyalty Report 2022, which found that the top loyalty members are foundational to a restaurant’s bottom ...
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  • Indoor dining is back & customers want quality, rewards

    September 15, 2022
    Prices may be up, cost of living may be up, but indoor dining is nevertheless back on the menu big time. The recent TouchBistro 2022 Diner Trends Report released Wednesday and based on surveys conducted in June and July found that 44 per cent of consumers are now indoor dining at a restaurant at least once ...
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  • Consumers are looking to dine with their pets

    September 13, 2022
    People love their pets. That’s certainly not a new trend, but what’s rising is consumer interest in pets getting a seat at the (dinner) table. Recent studies show that 39 per cent of consumers like the idea of pet-friendly restaurants and are interested in paying them a visit. Pet ownership grew during the pandemic when so ...
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  • Canadian restaurants are experiencing post-pandemic tip-flation

    September 7, 2022
    As the cost of living continues to rise, gratuity rates are also rising, due to what experts are calling “tip-flation”. Even though restaurateurs feel that conditions are worse now than they were three months ago, a Restaurants Canada survey found that 44 per cent of Canadians are tipping more than their pre-pandemic rate when dining out. ...
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  • Beer sales are declining as restaurants continue to struggle

    September 1, 2022
    As restaurants try to return to “business as usual” while battling labour shortages and supply chain delays, beer sales are on the decline. Total beer sales are down over seven per cent across Canada, dipping over eight per cent below pre-pandemic numbers. By province, beer sales have decreased by 12.6 per cent in Saskatchewan, 10.7 per ...
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  • Why is grocery delivery service on the decline?

    August 17, 2022
    Grocery delivery came onto the scene in a big way a few years ago and really picked up momentum during the pandemic, with companies like Voilà launching in 2020. However, a recent report suggests that while online grocery was a popular option, it was only supplementing brick-and-mortar grocery shopping rather than replacing it. Now, it seems retailers ...
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  • Consumers say plant-based diets are here to stay

    August 15, 2022
    How has the pandemic affected consumers and their everyday diets? A Packaged Facts consumer survey suggests that many consumers made the shift to plant-based diets during the pandemic. While this may have seemed like a temporary step, the survey shows that 30 per cent of participants are still eating more fruit and vegetables than they ...
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  • Most consumers don’t know what carbon-neutral actually means

    August 3, 2022
    Sustainability in food has been an increased focus for consumers and companies in recent years, and the effects of emissions on climate change have been in the spotlight again recently due to extreme weather in several parts of the world. But a new survey has suggested that most consumers don’t actually know what “carbon-neutral” means. Many ...
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