Consumer Research

  • Most consumers don’t know what carbon-neutral actually means

    August 3, 2022
    Sustainability in food has been an increased focus for consumers and companies in recent years, and the effects of emissions on climate change have been in the spotlight again recently due to extreme weather in several parts of the world. But a new survey has suggested that most consumers don’t actually know what “carbon-neutral” actually ...
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  • People spend 40% of food budget on restaurant dining, suggests survey

    August 2, 2022
    While general inflation and the prices of gas and food are presenting challenging situations for consumers, a new survey suggests that restaurant dining remains a large part of people’s life. A recent Popmenu survey of over 1,000 U.S. consumers found that those consumers spend about 40 per cent of their individual or family food budgets on restaurants. The survey ...
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  • Home meal replacements increasingly a rival for restaurants

    July 25, 2022
    Restaurants will continue to face several challenges in the evolving post-pandemic landscape, and one of those is consumers exploring more ways to feed themselves at home. Market research firm Mintel’s report on Home Meal Replacement & Grocerants in Canada found that the prominence and importance of home meal replacements and grocerant concepts have grown in recent years, reports ...
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  • Restaurant portion size complaints rising amid inflation

    July 21, 2022
    Restaurants across Canada, the U.S., and beyond are feeling the pinch of decades-high rates of inflation. That is manifesting itself in many ways, one of which — for many restaurants, at least — is smaller servings. But, if figures around portion size complaints are anything to go by, diners are noticing. A growing number of customers ...
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  • Why do Canadians want to shop local?

    July 8, 2022
    “Shop local” has been a mantra for a while now, and a new survey from Dalhousie University’s Agri-Food Analytics Lab (AAL) in partnership with Angus Reid has found that most Canadians feel that it is important that the products they see and buy at the grocery store are local. That sentiment is the strongest in Quebec, where nearly ...
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  • One of restaurants’ toughest tests? Attracting Gen Z diners

    July 7, 2022
    Capturing diners across all demographics has always been part of the challenge for restaurants. Attracting Gen Z is a unique test, particularly in the current economic and social climate. Gen Z have less disposable money and more competition for how to spend that money than perhaps any other generation in recent history. Throw in the factor ...
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  • Health, environmental consciousness driving plant-based demand

    June 28, 2022
    Consumers’ physical health goals and concerns about the environment continue to be the leading factors in driving demand for plant-based food. That’s according to the new “2022 Plant-Forward Opportunity” report from Datassential in collaboration with The Culinary Institute of America, Food for Climate League, and the Menus of Change University Research Collaborative. The research found that more than one in five (21 ...
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  • Many diners keen on metaverse, but restaurants must mitigate

    June 21, 2022
    The rapid evolution of technology has long been redefining restaurant consumers’ concept of “normal”. Think of the move from laminated print menus as a standard to QR codes or ordering kiosks. Now, the next step may well be the metaverse. A new Paytronix and PYMNTS Report, The Digital Divide: Technology, The Metaverse, and the Future of ...
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  • Complaints about short-staffed restaurants surging in 2022

    June 17, 2022
    New data from Yelp has shown that diners are returning to restaurants in droves, flocking to dining rooms in 2022 as the memory of heightened pandemic fears and restrictions fades. That has brought its own problems, though, as complaints about short-staffed restaurants have soared. The new state of the industry report found that customers have been ...
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  • Fast-casual diners may go elsewhere if no drive-thru is offered

    June 10, 2022
    New data from Technomic suggests that fast-casual diners are beginning to expect drive-thrus at restaurant locations, similar to the standard that has been established with quick-service restaurants. Some even say they would dine elsewhere if there wasn’t a drive-thru option. The “Future of LSR: Fast food and fast-casual” survey found that nearly half (45 per cent) ...
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  • Guess who’s coming to dinner? (Plus breakfast and lunch)

    May 29, 2022
    By Asad Amin No, this title is not the opening to a classic Sidney Poitier remake, although one does exist. It regards the new diner who visits restaurants after a two-year hiatus. It’s not that nobody ordered from foodservice through the pandemic, but considering our lives are very different now than in 2019, there are significant behavioural ...
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  • DoorDash releases 2022 online ordering trends report

    May 26, 2022
    The restaurant industry has dramatically changed since the onset of the COVID-19 pandemic, and online ordering trends such as delivery and takeout continue to see massive growth worldwide. In Canada, off-premises consumption has experienced 27 per cent year-over-year growth in same-store orders, according to DoorDash. The delivery company and Restaurants Canada have partnered up to release the ...
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  • What do Canadian diners want from technology in restaurants?

    May 19, 2022
    When it comes to the foodservice industry, consumer trends have rapidly and significantly evolved over the course of the pandemic. One development that has proven it is here to stay, however, is the integration and use of technology in restaurants. Technology has been there to ease restaurants’ concerns, from labour shortages to changing dining operations to supply ...
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  • Should menus display food’s carbon footprint information?

    May 16, 2022
    What should a good menu include? The names and prices of dishes are a given, and other menus often display other details such as a description, dietary information such as calories, and the source of local products. But what about food’s carbon footprint? A team of researchers at Julius Maximilian University of Würzburg in Germany are ...
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  • Assessing the public’s trust in Canada’s food supply

    May 16, 2022
    Over the past two decades, Canadian consumers have shown an increasing interest in the country’s food supply, including where their food comes from, how it is produced, the environmental impacts of that production, nutritional composition and health benefits, and more. This has only intensified during the pandemic, and a new report from Nourish Food Marketing has ...
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