Consumer Research

  • Responding to online reviews: a cheat sheet for restaurants

    July 31, 2023
    By Mark Plumlee In today’s digital age, online reviews play a critical role in a restaurant’s reputation, which can directly affect the bottom line.  A recent survey showed that 90 per cent of consumers read online reviews before visiting a business, and 88 per cent trust online reviews as much as personal recommendations. Therefore, it’s essential ...
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  • Choosing a delivery system that works for your restaurant

    July 19, 2023
    Customers are always looking for better, smoother, and faster restaurant experiences and that applies to their off-premise dining, too. As the landscape focuses even more on convenience, restaurants will need to decide on a delivery system that offers the best customer experience. According to Paytronix, both first-party and third-party options offer benefits for restaurants and their ...
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  • The challenge of real estate inflation for franchises

    July 19, 2023
    Among the continuing supply chain delays, staffing shortages, and elevated food costs, many QSRs and restaurant chains are struggling with real estate inflation. As chains look for the best locations to open new franchises, rising real estate costs are making it difficult for some franchises to expand. According to Peter Saleh, managing director and restaurant analyst ...
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  • Stepping up your loyalty program

    July 14, 2023
    Repeat business is a restaurant’s bread and butter, and this means loyalty and retention is top of mind for many operators. According to studies, it costs a business 25 times more to acquire a new customer than it does to keep one, so it’s in your best interest to make customer loyalty your top priority. Loyalty ...
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  • Online ordering remains a reliable source of restaurant revenues

    June 28, 2023
    Even as patios are filling up for the summer, online ordering continues to be an important revenue generator for restaurants. Diners want to eat out, but they also want the convenience of enjoying their favourite dishes from the comfort of their own homes. According to Paytronix, online orders have nearly tripled since the pandemic, so ...
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  • The evolution of happy hour

    June 2, 2023
    Consumer habits have changed so much over the last few years, but despite flex hours and remote work, it looks like happy hour is still bringing people together and raising restaurant revenues. While happy hour once meant that people left the office to gather for after-work drinks, some are suggesting that it’s evolved, as customers ...
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  • Shifting consumer spending and its effect on restaurants

    May 25, 2023
    Consumers are cutting back on discretionary spending as they prepare for a possible recession, but have those cutbacks meant less revenue for restaurants? Are Canadians limiting their restaurant visits as inflation continues to soar? According to a recent study by Capterra,  85 per cent of consumers are worried about the looming recession, and nine out of ...
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  • The current state of the foodservice industry

    May 15, 2023
    As the foodservice industry continues to recover through elevated food prices and ongoing labour challenges, what does it look like in today’s economic landscape? Givex’s annual survey provides insight into diner preferences and industry trends. While inflation and a possible recession have motivated many Canadians to cut back on discretionary spending, the study found that 28 ...
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  • Digital transformation helps restaurants manage consumer demands and economic challenges

    April 27, 2023
    By Luke Rose Can restaurants use digital transformation as a tool to balance their bottom lines, consumer demands, and economic challenges? The current economic climate, paired with aftershocks from the pandemic, has fuelled a decline in consumer discretionary spending. As a result, many restaurants increased prices as they race to get their heads above the water ...
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  • According to experts, there’s no end in sight for food inflation

    April 24, 2023
    Food inflation continues to weigh on restaurants and consumers. We have watched food costs reach record-breaking levels in this last year and experts predict that it will continue beyond 2023, offering elevated numbers into 2025. Current inflation has surpassed previously predicted numbers for 2023, reaching 10.6 per cent in February year over year, significantly above the ...
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  • What are your restaurant customers looking for?

    April 3, 2023
    It’s often hard for restaurant owners to determine what their guests are looking for, going through a trial-and-error process that can be costly and frustrating. What are customers looking for on your menu? According to Datassential, they are looking for global inspiration and sustainability. Global flavours You’ve added new, exciting, on-trend items to your menu, but how ...
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  • Consumers raise hygiene standards for restaurants

    March 22, 2023
    These days, consumers are looking for higher levels of hygiene from the businesses they frequent, including the restaurants they visit. In the past, a quick swipe of the table with a damp cloth did the trick for many, but consumers now want to feel like they are entering a safe and sanitized environment when they ...
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  • Why restaurants should stop using long-form surveys

    March 9, 2023
    By Austin Verner Does your restaurant use surveys to solicit feedback from your guests? Surveys can be an effective tool in connecting with your customers, identifying opportunities for improvement, and building on practices that are working for your business – if you’re doing it correctly. According to reports, 20 per cent of your customers account for 80 ...
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  • Fast-food restaurants face competition from convenience stores

    March 8, 2023
    The fast-food market is becoming even more competitive, as convenience stores continue to get attention in this space. With persistent labour shortages, supply chain delays, and the significant growth of off-premise dining, many stores are expanding, capitalizing on higher food margins to help grow their profits. Can convenience stores deliver what diners are looking for? Consumers ...
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  • Lower wait times to raise your restaurant’s revenue

    March 3, 2023
    As a restaurateur, prioritizing your guest experience is vital in garnering return visits, and longer wait times could be hindering your restaurant’s success. Nobody likes waiting, and your diners are no exception. In fact, a study of 94,000 diners found that the revenue of a popular restaurant increased by 15 per cent when wait times ...
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