Consumer Research

  • The steady increase of off-premise traffic to restaurants

    January 9, 2015
    People are starved for time. They have less time to cook, or don’t want to cook. As a result, off-premise traffic to restaurants has steadily increased in recent years. 10.6 million Number of off premise orders on a typical day (2013) -0.2% Growth in meals and snacks eaten on premise between 2008 and 2013 2.7% Growth in meals ...
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  • Technomic Inc. study reveals that consumer desire for feel-good dining experiences is a key element of the current foodservice value proposition

    July 28, 2014
    Press release While price will always play a major role in the value proposition, Canadian consumers’ definition of foodservice “value” is comprised of many factors, including service, ambiance and, most importantly, the quality of menu offerings. Delivering on these multidimensional elements of value is crucial as today’s consumers’ seek an overall fun, unique dining experience where ...
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  • Why a good coffee program is good for your restaurant business

    November 29, 2013
    By Barbara Smyth November 29, 2013 Canadians love their coffee. The NPD Group’s just-released report, What’s Brewing in the Coffee Market: A Consumer Perspective, reveals that 73 per cent of Canadians drink coffee, consuming an average of 12.4 cups per week, or nearly two cups a day. It comes as no surprise then that coffee is the most ...
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  • Getting your restaurant in on gluten-free

    October 16, 2013
    By Emma Hyatt October 16, 2013 Attracting the gluten-conscious restaurant consumer provides an edge in a flat market and can be done with products that still appeal to the larger customer base. Menu items labelled gluten-free are popping up at several top chains, neighbourhood independents, and specialty health-food cafés. Restaurant operators and suppliers are left wondering if they ...
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  • Why positive guest experiences are good for the restaurant and foodservice business

    September 19, 2013
    By Barbara Smyth September 19, 2013 Tweet Every day nearly half of all Canadians visit a restaurant for anything from a simple snack to breakfast, lunch or dinner. The majority of restaurant visits happen at a quick service restaurant (QSR), a segment of the foodservice market that has remained somewhat stable, increasing traffic and dollars despite the economic ...
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  • Labour demand in Canada’s restaurant industry

    September 19, 2012
    Help wanted: Labour demand in Canada’s restaurant industry September 19, 2012 With more baby boomers starting to think about retirement and fewer young people predicted to enter the work force over the next decade, Canada’s restaurant industry will continue to face a chronic shortage of workers to fill in the gaps. Here’s a statistical look at how ...
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  • Six consumer demographic and buying trends

    July 17, 2012
    By Diane Chiasson The world is changing quickly, as are the demographics of consumers with the most spending power, as well as their buying habits. This means that your restaurant operation needs to change and adapt as well in order to be successful. Diane Chiasson, FCSI, President of Chiasson Consultants Inc., a restaurant and foodservice consultancy firm ...
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