Menu Trends

  • Restaurant breakfast menus get a seasonal makeover

    September 8, 2026
    Is breakfast the most important meal of the day? Even though dinner typically tops restaurant traffic, studies shows that morning visits can be a key revenue driver, accounting for 29 per cent of all visits. With more and more commuters headed back to the office, some QSRs have recently added breakfast or have switched up their ...
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  • New flavours are emerging to challenge pumpkin for fall’s favourite

    September 4, 2026
    While pumpkin spice certainly gets a lot of attention through the fall season, this year, there are some trending alternatives in the mix. As diners gravitate to seasonal favourites and comfort food, operators are broadening their menus to include more flavours and interesting combinations. Pumpkin is still the top contender, but it’s not the only flavour ...
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  • QSRs introduce innovative offers for fall

    August 28, 2026
    Often with the changing of the seasons, comes the introduction of new QSR LTOs, as restaurants continue to compete for diner attention and dollars. Chains are getting even more creative with their offerings, working hard to embrace value, innovation, and delivering a superior customer experience. Here are some of the fall QSR LTOs recently introduced: McDonald’s is ...
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  • LTO Trend Watch: looking back at July

    August 27, 2026
    By Elizabeth Wessel Once again, RestoBiz and Technomic have partnered to present rising LTO trends, looking back at data to help operators plan ahead, stay trendy, and address diner demand. In this edition LTO Trend Watch, we identify July’s hottest LTO brought trends including garlic-forward entrées, Canada Day promotions, and more.   July’s top trends Limited-time offers and ...
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  • Celebrating food holidays in September

    August 27, 2026
    Celebrating monthly food holidays allows guests to be treated to something unique, can attract a new group of visitors, can give staff something to look forward to, and can help you get attention from first-timers. Here are some of the September food holidays you could choose to celebrate: September 5: International Bacon Day Everybody loves bacon, right? This ...
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  • Diner demand for alcoholic beverages is on the rise

    August 25, 2026
    Despite increased coverage in recent years about the growth of mocktails, Dry January, and a decline in alcoholic beverage sales, it appears that alcoholic beverages are making a comeback. According to Technomic’s recent Ignite Menu report, adult beverage mentions for the Top 200 Canadian chains grew eight per cent from Q2 2025-Q2 2026. And though beer ...
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  • Health-conscious consumers are reshaping the global coffee industry

    August 24, 2026
    By Pragati Pathrotkar Coffee has always carried a paradox: people love it for the ritual, the flavour, and the jolt of energy – but that same jolt is increasingly what’s driving them away from regular brews. Enter decaffeinated coffee, once dismissed as a flavourless compromise, now emerging as one of the more dynamic corners of the ...
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  • The sweet treats Canadians are craving

    August 17, 2026
    This season, consumers are looking for more than just a sweet treat; dessert and beverage choices are increasingly being shaped by a desire for new experiences, from discovering unexpected flavour combinations to enjoying familiar favourites in fresh and creative ways. As tastes continue to evolve, cafés and restaurants are finding new opportunities to reimagine classic ...
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  • Trend Watch: flavoured foam, white soy sauce, aromatic spirits

    August 13, 2026
    By Elizabeth Wessel For this month’s edition of Trend Watch, we’ve teamed up with Technomic to highlight some of the top trends gaining popularity on restaurant menus across Canada: flavoured foam, white soy sauce, aromatic spirits. We also take a look at how some Canadian restaurants are successfully adding them to their menus for an innovative ...
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  • Fall flavours see summer launches on coffee chain menus

    August 11, 2026
    While we celebrate the second half of summer, fall flavours are hitting menus long before the first leaf falls. Even though it’s still hot outside, some QSRs are launching warm, cozy fall menu items early. Here is a rundown on the some of the early fall menu adopters: Starbucks’ ever-popular PSL makes its debut on August ...
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  • Coffee programs can increase restaurant revenues

    July 30, 2026
    By Jose Chavez For many restaurants, coffee is treated as a simple add-on; it’s poured at breakfast, served after dinner, or offered as a standard beverage alongside the menu. But a well-planned coffee program can do much more than complete a meal – it can increase average order value, encourage repeat visits, create new revenue opportunities ...
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  • August food holidays to commemorate with your guests

    July 23, 2026
    Make the most of the final stretch of summer by celebrating August’s lineup of food holidays. With seasonal ingredients at their peak and fresh flavours taking centre stage, these occasions offer the perfect opportunity to create memorable dining experiences before the season comes to a close. Limited time offers inspired by these celebrations can entice new ...
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  • Summer superhero movies inspire themed LTOs

    July 21, 2026
    Restaurant partnerships and LTOs can be an integral part of restaurant marketing, and summer blockbuster movie releases offer the opportunity to engage with customers, create unique menu items and merchandise, and attract new guests. Superhero movies attract a broad audience of all ages, so themed menus are also great way to get attention on social ...
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  • The culinary movements transforming Canada’s restaurant menus

    July 17, 2026
    By Lizzy Freier As operators strive to drive traffic in 2026 by connecting with Canadians’ tastes and values, we’re seeing exciting menu trends and shifts that reflect the evolving preferences of diners. Let’s dive into the movements and creative approaches shaping the Canadian culinary landscape. Exploring uncharted Asia Increased global flavour innovation and a growing appreciation for authenticity ...
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  • Innovative restaurant marketing for summer

    July 14, 2026
    Summer is the busiest time of year for many restaurant operators, and some QSRs are upping their game by marketing summer specials to add value in new ways. Studies show that 41 per cent of consumers associate summer with special flavours, dishes, beverages, and restaurant LTOs, with 46 per cent interested in purchasing LTO items ...
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