Menu Trends

  • How healthy dining trends are shaping restaurant menus

    July 7, 2026
    By Jessica Brill Dining trends come and go, evolving to reflect current tastes, economic considerations, and even social media phenomena. Healthy dining has long been a factor for many consumers, and today’s idea of healthy dining has shifted from the simple desire for wellness, to a focus on functional dining that addresses specific consumer needs and ...
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  • Menu crossovers can help restaurants broaden their appeal

    July 2, 2026
    As diners become even more discerning, many QSRs are expanding their offerings to include non-traditional crossover menu items, taking a notable departure from their brands. This comes at a time when restaurant experiences are vital to loyalty and traffic, and a shift in menu can help operators reach a larger fan base, attract attention on ...
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  • LTO Trend Watch: a look back at May

    July 2, 2026
    By Elizabeth Wessel RestoBiz and Technomic have partnered to present LTO trends that are on the rise, along with data to help operators meet diner demands, stay trendy and structure offers that will get guests excited. This edition of LTO Trend Watch looks back at May, highlighting trends including Thai-inspired dishes, fruity lemonades, and more.   May’s ...
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  • Get saucy to add excitement to your menu

    June 30, 2026
    A saucy summer is on the horizon! As operators work to increase traffic and attention, menus reflect a focus on flavour, with spice and sauces taking centre stage. According to Technomic’s recent Ignite Menu Report, several sauces have seen significant growth recently, including Nashville hot sauce (up 40 per cent), chipotle sauce (up 18 per ...
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  • Food holidays to celebrate with your guests in July

    June 25, 2026
    Food holidays allow restaurateurs to offer something timely, unique, and to switch up the menu with innovative options. July holidays celebrate everything from blueberries to chicken wings, so start planning for a month to remember! Here’s a look at some of the food holidays to choose from in July: July 5: National Graham Cracker Day Graham crackers may ...
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  • Merchandise and innovation new to today’s restaurant marketing

    June 22, 2026
    Standing out in such a crowded marketplace can be a challenge for restaurant operators, as competition grows from incoming American chains, broadening convenience store menus, and declining consumer spending. Collectibles are an innovative LTO, providing a way for restaurants to drive loyalty, connect with guests, and even offer a sense of nostalgia, depending on the ...
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  • LTOs are embracing soccer this season

    June 9, 2026
    With the FIFA World Cup 2026™ beginning, many restaurants are offering promos to celebrate with LTOs and events to get guests in the spirit and excited to visit. The event, to be held in 16 North American cities offers plenty of opportunity for QSRs to capitalize on the soccer fever. With an early start, Tim Hortons ...
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  • Strawberries are a sweet addition to summer menus

    June 1, 2026
    This year brings new trendy items on summer menus, from local ingredients to fruity flavours, and more! As summer slowly arrives, menus are getting fresh to reflect diner demand, many of them incorporating strawberries on their own and in combination with other seasonal flavours. Fruit and seasonality get centre stage through the warmer months in Canada, ...
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  • Summer beverages incorporate fun, adventure, and nostalgia

    May 26, 2026
    With the weather heating up and summer long weekends on the horizon, some QSRs are adding items to the menu that focus on beach days, road trips, and all things summer. Guests can beat the heat with seasonal flavours, fun on-the-go options, and some of their favourite throwbacks that offer a trendy summer feel with ...
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  • Celebrate June’s best food holidays with your guests

    May 21, 2026
    As the weather heats up, so too, does the opportunity to celebrate all things food, with June’s best food holidays! Draw in a crowd, offer something unique, and attract new interest with celebrations that help you stand out from the competition. Here are some of the June food holidays you may choose to celebrate at your ...
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  • Trend Watch: Gin infusions, miso caramel, tea applications

    May 19, 2026
    By Elizabeth Wessel Chefs and restaurateurs need to stay innovative to set themselves apart from the competition, and adding trendy food items to the menu is one way to attract attention and increase restaurant traffic. This latest edition of Trend Watch focuses on three menu trends that are being seen across Canada right now: quirky gin infusions, miso ...
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  • Menu add-ons are a win-win

    May 14, 2026
    How are restaurant operators managing the continued inflation and balancing the bottom line? Raising prices can be a challenging practice as diners focus on saving money and improving value, so some operators are looking for other ways to increase cheque size, while maintain high perceived value. Creating a menu add-ons strategy is one way that ...
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  • Turning allergen management into a competitive restaurant advantage

    May 11, 2026
    By Jose Chavez Managing food allergies has become a more visible part of restaurant operations across Canada. As guest expectations continue to rise, how dietary needs are handled can influence dining decisions in ways that were traditionally less common. This shift presents an opportunity to move beyond compliance and build stronger guest confidence with the correct ...
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  • Spring menus are turning up the heat

    May 6, 2026
    Even though we are well into spring, some QSRs are still launching new menu items to keep guests engaged and drive traffic. This year’s trends include everything from global inspiration to wellness beverages, but spice is returning this season in full force. Research shows that 95 per cent of restaurants now have at least one spicy ...
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  • New releases inspire QSR and box office partnerships

    May 4, 2026
    Restaurant partnerships with movie franchises allows operators to leverage established fan bases to drive foot traffic, increase sales, and build brand relevance. Benefits include creating high-visibility, themed limited-time offerings (LTOs) that boost excitement, tapping into pop culture, and enhancing brand loyalty through shared memorable experiences. Some partnerships have a way of blending new audiences with nostalgic ...
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