Menu Trends

  • Matcha: The must-have menu item of the moment

    September 17, 2025
    By Shabnam Weber Matcha is not just popular; it is everywhere. Once reserved for Japanese tea ceremonies, this finely milled green tea has surged into the global spotlight and become a staple in cafés, bakeries, and restaurants of every size. In North America, its rise has been fuelled by consumer demand for wellness beverages, plant-based diets, ...
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  • Canadian success story: a Mexican craft tequila brand

    September 16, 2025
    By Eric Brass, co-founder of Tequila Tromba Canadians have a long and storied history with alcohol, from bootlegging during prohibition to developing homegrown wines and liquors. One relatively untapped spirit in Canada is tequila. Distilled with the heart of the agave plant, this liquor has seen a sharp rise in popularity below the border in recent ...
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  • Writing a winning restaurant menu

    September 16, 2025
    Restaurant menus play a critical role in generating revenues, from the photos to the layout to the written descriptions – it’s all part of menu engineering. Your menu text isn’t just a way to describe your dishes; it’s a way to persuade guests to try your meals. In fact, studies show that simply renaming basic ...
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  • Protein packs a punch with coffee chains

    September 9, 2025
    As dining trends come and go, protein is a hot topic for today’s consumers, with recent research indicating that over 71 per cent of Canadians have expressed they want to eat more of it, and that they consider its nutritional value their highest priority – a 112 per cent increase since 2015. In the U.S., ...
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  • How Canadian consumers are shaping the on-premise experience in 2025

    September 4, 2025
    By Mitch Stefani As the Canadian restaurant and hospitality industries continue to adapt to changing consumer expectations, two recent trends stand out as critical drivers of both product growth and customer experience: the rising support for local and Canadian drink brands, and the evolving path to purchase that determines how and why guests choose to visit ...
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  • New plant-based items arriving on QSR menus

    September 3, 2025
    As consumer dining preferences continue to shift, there are about 1.3 million vegetarians and 700,000 vegans in Canada, with 42 per cent of consumers now identifying as flexitarian. The flexitarian trend is continuing to grow, allowing people to cut back on their meat consumption for health or environmental reasons, while not completely eliminating it from ...
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  • Hold the pumpkin: this year’s emerging fall menu flavours

    August 29, 2025
    While pumpkin is the overwhelmingly most popular ingredient on fall menus, there are some other flavours making their way onto the scene as the seasons change this year. Research shows that 52 per cent of diners seek out LTOs or seasonal menu items before they visit, and these menu items can boost the bottom line ...
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  • 2025’s top TikTok menu trends

    August 29, 2025
    Social media is a powerful tool for increasing restaurant revenue and driving menu innovation for operators who are paying attention to viral trends and consumer behaviour. Studies show that 50 per cent of people choose restaurants based on what they see on social media, so there is a real opportunity for operators to capitalize on ...
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  • LTO Trend Watch: a look back at July

    August 26, 2025
    By Katie Belflower RestoBiz and Technomic have partnered to present LTO Trend Watch, a look at LTO trends that are on the rise, along with insight into how operators can meet diner demands, stay on-trend, and create offers that will attract attention and increase traffic. July’s top LTO trends included dragon fruit beverages, desserts with savoury ...
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  • Managing a profitable cocktail menu in today’s economy

    August 26, 2025
    Today’s economic uncertainty, persistent inflation, and supply chain interruption mean restaurateurs are laser-focused on maintaining their margins. Amid controversy with the U.S. and continued tariffs, imported liquor has been limited, prices are fluctuating, and profitability is the top priority. Cocktail menus can help raise guest cheques and set your restaurant apart, but careful consideration needs ...
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  • Fun back-to-school promos for your restaurant

    August 21, 2025
    September often marks a time for a fresh start as back-to-school season begins, and it’s also a great time to launch some school-themed promos to try and drive traffic to your restaurant. However, along with considering the bottom line, thoughtful marketing may be the secret to your September success. Factoring in your guests’ lives, along with ...
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  • LTOs to attract a younger diner demographic

    August 21, 2025
    With back-to-school season right around the corner, some operators are launching promotions to try and attract more students and younger customers to their restaurants. Gen Z is widely identified as a crucial demographic for restaurateurs, and may recognize that capturing a younger crowd early may well boost the bottom line long term. Here are some of ...
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  • Celebrate food holidays in September

    August 19, 2025
    As summer winds down, there’s no better time to embrace the warmer weather while it lasts. September’s food holidays make it easy for you to attract attention, engage with your guests, and keep them coming back throughout the month. Here’s a look at some of the food holidays you might choose to celebrate in September: September ...
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  • How ‘natural water’ is redefining dining

    August 18, 2025
    By Anastasia Chovan In 2025, restaurants are looking to make a splash – and they can, literally. As diners and consumers demand affordability, sustainability, and experiential dining, one surprising and simple star is stealing the spotlight: water. On-site purified, premium water is quickly becoming the go-to solution for balancing costs, cutting waste, and promoting a “luxury” ...
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  • Trend Watch: Unique tomato preparations, peppery cocktails, bee pollen

    August 13, 2025
    By Katie Belflower In our latest edition of Trend Watch with Technomic, we are highlighting three menu trends that are being seen across Canada right now and spotlighting Canadian restaurants that are utilizing them effectively on their menus. This edition focuses on unique tomato preparations, peppery cocktails, and bee pollen. Unique tomato preparations Operators are preparing and serving ...
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