Demand for natural beverages will grow as Canadians become more health-conscious

Press release

Technomic Inc. 2016 Canadian Beverage Consumer Trend Report reveals emerging beverage preferences and opportunities in foodservice

Non-alcohol beverages are a major part of consumers’ everyday routines. Canadians purchase beverages away-from-home about three and a half times per week according to Technomic’s newly released 2016 Canadian Beverage Consumer Trend Report: Quenching Canada’s Thirst. And as consumers have become more conscious about the foods they put into their bodies, the same logic is being applied to beverages. In fact, 38 per cent of consumers want restaurants to offer healthier beverage options and 60 per cent are more likely to purchase all-natural beverages.

“Consumers have made it clear that they look for beverages that are natural and free from artificial ingredients,” says Kelly Weikel, director of consumer insights at Technomic, Inc. “Emphasizing these aspects along with functional benefits like digestive support and stress relief can help appeal to today’s consumers and also increase cheque averages.”

Key takeaways and opportunities from the report include:

  • Nearly a quarter of consumers (23 per cent) are willing to pay more for beverages made with 100 per cent fruit juice
  • Nearly half of consumers (49 per cent) say that they are more likely to purchase beverages that are handcrafted or house-made
  • Roughly a third (34 per cent) of consumers desire greater beverage variety at FSRs, and this is especially the case amongst Generation Z-ers (50 per cent) and Millennials (43 per cent)

Compiling findings from more than 1,000 consumers, as well as Technomic’s MenuMonitor and Digital Resource Library, the comprehensive 2016 Canadian Beverage Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer behaviour for beverages and to identify key areas of opportunity.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit or contact one of the individuals listed below. For Technomic updates, please follow us on TwitterLinkedIn or our blog.

About Technomic

Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at

Leave a Reply

Your email address will not be published. Required fields are marked *