Don’t make your menu look like a price list

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Tip of the Week:
Don’t make your menu look like a price list

June 22, 2015

If your menu lists all your items on one side of the page with a line of dots connecting each item to its price, you are inviting your customers to order their food based on how much everything costs. Instead, embed the price into the description of your menu item.

Courtesy of Diane Chiasson, FCSI, President of Chiasson Consultants Inc. a restaurant, foodservice and retail consulting firm in Toronto. Contact Diane at 416-926-1338 or email her at chiasson@chiassonconsultants.com.

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