online ordering trends

DoorDash releases 2022 online ordering trends report

The restaurant industry has dramatically changed since the onset of the COVID-19 pandemic, and online ordering trends such as delivery and takeout continue to see massive growth worldwide.

In Canada, off-premises consumption has experienced 27 per cent year-over-year growth in same-store orders, according to DoorDash.

The delivery company and Restaurants Canada have partnered up to release the 2022 Restaurant Online Ordering Trends Report which provides restaurants with key insights on Canadian delivery, pickup, and online ordering consumer trends.

The report surveyed 1,509 Canadians to review their eating habits and the pandemic’s continued impact on the future of delivery and online ordering.

It found, that while dine-in is also seeing a resurgence, with 31 per cent of consumers dining indoors more often now than last year, off-premises consumption is still booming.

Across Canada, 86 per cent of consumers surveyed order takeout/pickup as much or more than they did last year, and 83 per cent order delivery as much or more than they did last year.

The report also found, among other conclusions, that:

Canadians aren’t shying away from comfort and baked goods

Canadians continue to enjoy eating from the comfort of their own home, as 83 per cent of Canadians are ordering delivery as much or more than in 2021.

Bakery was the most popular cuisine ordered on DoorDash in 2021. In particular, Vancouver, Halifax, Ottawa, and Toronto consumers are ordering baked goods from the comfort of their homes.

#Comfort Saturdays: Friday night at 6 p.m. is the most popular time and day Canadians order delivery through DoorDash.

Breakfast and brunch orders were on the rise, too, with a threefold increase in orders between 5 a.m. and 10 a.m. on the DoorDash app.

Convenience and variety leads to satisfaction

Convenience of online ordering continues to be on the rise. DoorDash saw a 27 per cent increase in same-store delivery and pickup orders on the platform in Canada comparing Q1 2022 to Q1 2021.

New experiences are leading customer satisfaction, too. In Q1 2022, almost half of Canadian consumers tried a new merchant on DoorDash (compared to the merchants they ordered from in Q4 2021).

Ultimately, third-party delivery remains here to stay, with 48 per cent of customers preferring to order delivery through a third-party website or app.

Read the full report here.