Toronto-based Olli, an influential new leader on Canada’s cannabis scene, has united a team of esteemed experts to produce teas and edibles with cannabis as a common ingredient and living well a common theme. Preparing for the second wave of recreational legalization in Canada (anticipated in fall of 2019), the thoughtfully curated product offerings of varying THC and CBD levels specifically designed around a culinary wellness lifestyle will epitomize the health-minded, safe consumption of cannabis, complete with unparalleled quality and taste.
It’s the newfound balance of the culinary side of edibles and teas backed by premium cannabis designed to complement a healthful, wellness-focused lifestyle that differentiates Olli from its competitors. The assortment of offerings is the creation of Olli’s impressive partnership group including award-winning and Michelin-starred restaurant trained executive chef Adrian Nimanwith the celebrated hospitality group The Food Dudes and Olli’s director of tea and product development, world-renowned tea sommelier and one of the most sought-after tea specialists in the world, Richard Guzauskas. They are supported by an in-house scientific director and cannabis specialist, responsible of all cannabis research, formulation and testing. The business is managed by co-founder and CEO John B. Aird, who leads the charge and is at the forefront of the brand and co-founder and CEO Sarah Gillin, who is breaking down barriers and the associated stigmas facing women in the cannabis industry. Rounding out the team is Olli’s esteemed financial partner and strategic advisor, Cassidy Asset Management.
“The idea behind Olli is a simple one: to create a trusted, smoke-free product line that will complement the emerging cannabis wellness lifestyle, whether an entry-level cannabis curious customer to the most seasoned cannabis consumers,” says Sarah Gillin, co-founder and COO. “Our leadership team includes experts on everything from award-winning food and beverage production, to tea-blending and-of course-premium cannabis. Our mission is to deliver the highest standard of product offerings through thoughtful and healthful original recipes that enhance the overall cannabis experience.”
Merging both the culinary and cannabis side of infused products, Olli is set to begin operations at their state-of-the-art facility currently under construction in Etobicoke, Ontario in the latter half of 2019. Olli prides itself on being an independent tea and edibles cannabis brand with its own food grade manufacturing facility complete with in-house cannabis research and development capabilities. As a result, Olli provides uncompromised attention to quality control at all points of the manufacturing process. All goods are subject to extensive third-party testing, reinforcing the attention to quality and removing any anxiety or apprehension one might have with consuming cannabis-infused products.
“Canada’s cannabis culture is here to stay, but there is still a lot of work to be done in terms of creating an absolute trust in cannabis products and with cannabis manufacturers.” said John B. Aird, co-founder and CEO. “Olli strongly supports the government of Canada’s core principles as they relate to responsible use of cannabis products, protecting youth from cannabis goods and implementing Good Production Practices. It’s because of this that Olli aims to create a trusted, expertly crafted, quality-assured product that has been through rigorous third-party testing in order to increase public confidence and promote broad scale cannabis acceptance.”
Health-Focused and High-End
As the idea of wellness becomes more deeply ingrained with cannabis, a growing number of young professionals are also turning to cannabis to simply shake off the day and relax. Health-focused cannabis users are sparking conversation and shifting perceptions when it comes to including cannabis consumption in balanced lifestyles. Olli combines advanced technology with its knowledge and appreciation of the experience-enhancing properties of cannabis and is a trusted solution in the market, not just thanks to its higher quality, but because the products are created by friends, for friends. Indeed, this is Olli’s very ethos that the company desired to create a product that they would feel proud to share with their friends.
“Olli’s products are thoughtfully crafted and curated using only top quality ingredients,” says Adrian Niman, Olli’s executive chef. “The idea behind our goods is to differentiate based on flavour and texture balance to elevate the whole cannabis lifestyle.”
Planned offerings could include everything from real fruit chews, chocolate crunch bites, savoury butter cookies and passion fruit toffees that are highly consistent and calibrated to the kind of experiences cannabis and culinary consumers desire. The brand will also launch an assortment of cannabis-infused teas with varying blends of complementary THC and CBD profiles. The result is a premium quality, consistent and delicious suite of cannabis derivative health and wellness products.
Olli products will be for sale at various licensed retailers nationwide upon the second phase of legalization.