Once consumers gain exposure, explains Higar, they seem to have very positive impressions of the experience. But according to Technomic’s research, 70 percent of non-users are still hesitant to purchase food from mobile vehicles, which is probably the biggest current growth challenge.
To help restaurant operators and suppliers understand the trends shaping the food truck movement, Technomic has published the Food Trucks Innovation Report.
Report findings include :
- Although social media is an integral part of food truck marketing and patronage, 61 per cent of consumers find out about mobile food trucks by “just happening upon them.” Of the consumers who do follow food trucks on social media, 84 per cent do so at least once a week.