Greenleaf Foods has launched its reinvented Lightlife burger at more than 250 Harvey’s locations across Canada. The new plant-based burger recipe includes ingredients like pea protein, coconut oil, and garlic powder, and has 17 grams of protein and only five grams of saturated fat.
Dan Curtin, president of Greenleaf Foods, commented in a statement, “Our partnership with Harvey’s reflects our shared food philosophy that embraces balance and eating fresh ingredients. We’re excited for new and loyal plant-based consumers alike to taste the difference in our reinvented plant-based burger that’s made-to-order and cooked to perfection by Harvey’s grill masters.”
Harvey’s and Lightlife are also embarking on a Canada-wide RV tour to give back to Canadians by serving 50,000 free burgers. Starting July 17 in Vaughan, Ontario, the Harvey’s RV and the accompanying Lightlife trailer will visit grocery stores across the country to offer frontline employees and fans their choice of a free Harvey’s Angus burger or a Lightlife Plant-Based Burger.
“These past few months have shown how well Canadians can come together to support one another. We wanted to recognize the many frontline employees that have helped keep Canadians fed and safe throughout these challenging times, and are thrilled to partner with Lightlife to provide a great-tasting, plant-based burger option during our RV tour,” said Chelsea Kellock, senior director of marketing for Harvey’s.
Earlier this year, Greenleaf Foods’ research found consumers’ needs went unmet 98 per cent of the time when looking for plant-based protein with simple, recognizable ingredients. In response, Lightlife released the first plant-based brand to satisfy this demand through its fully-renovated line of burgers, ground, and sausages. The burger is made from pea protein, not soy, and does not contain any artificial flavors, GMOs, or gluten.
SOURCE: Greenleaf Foods, SPC