carpet cleanliness

How carpet cleanliness affects consumer confidence

Impressions about cleanliness in restaurants start from the ground up, and carpet cleanliness is a key factor in creating confidence in consumers.

In the wake of the pandemic, assuring visitors of a facility’s commitment to cleanliness is paramount.

New research from Whittaker conducted online by The Harris Poll from Aug. 5-9, 2021, among 2,056 U.S. adults found that 83 per cent of respondents say well-maintained carpet improves their confidence in a facility’s cleanliness.

More than half of respondents (53 per cent) say well-maintained carpet in restaurants improves their confidence level about eating indoors at the establishment.

The impact of well-maintained carpet that is free of damage, discoloration, and stains from food and beverages.

RELATED: Restaurant cleaning for post-pandemic challenges

“Often the first thing that people notice upon entering a facility is the flooring and what condition it is in,” said Joe Bshero, Director of Technical Services at Whittaker. “Carpet needs to be free of stains, discoloration and wear and tear or it may negatively impact the public’s perception of an organization.

“A strategic carpet care program incorporates high-quality chemistry formulated for various types of stains and soils, as well as reliable equipment that keeps carpet looking its best. Low-moisture encapsulation is a more sustainable, efficient and affordable approach to carpet care, and is trusted by many building service contractors and facility managers.”

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