Jugo Juice celebrates 20th anniversary with launch of new energy menu category

Press Release

Jugo Juice, the pioneer in the evolution of the healthy beverage in Canada, has expanded its menu with the launch of its new Energy Category. With tasty, better-for-you ingredients always top of mind, the Energy Category will consist of three cold brew and three matcha smoothies to give Canadians a healthier alternative to caffeine and tea-based beverages. The six smoothies are now available in store across Canada.

“With taste and healthy menu innovation at the forefront of our minds for the past 20 years, we saw that there was a need in the Canadian market for a better on-the-go alternative to coffee and tea-based beverages,” said Jamie Vadori, director of marketing, Jugo Juice. “This is a continuation of our mission to help Canadians fuel better as we ultimately believe no one should have to sacrifice taste for health when they need that extra energy kick.”

For Canadians looking to switch up their caffeine routine for something they can feel better about, Jugo Juice has created three cold brew and matcha green tea smoothies to provide an energy boost with natural ingredients and great taste. Whether you need that extra help to wake up in the morning or a midday pick me up, Jugo Juice has Canadians covered with its new menu of cold brew coffee and matcha green tea-based smoothies!

Cold Brew Coffee Menu Items

Cold brew is a great alternative to coffee or other caffeine products due to its lower acidity. It is full of antioxidants, phytochemicals and chlorogenic acids to help support healthy blood sugar levels. Each Jugo Juice coffee-based smoothie contains up to three servings of fruits and vegetables, no added sugar, and no artificial colours or ingredients:

  • Jugo Java
    • Cold brew coffee, bananas, dates, unsweetened almond milk, coconut milk
  • Berry Buzz
    • Cold brew coffee, blueberries, raspberries, no added sugar frozen yogurt, apple juice
  • Outer Spice
    • Cold brew coffee, cinnamon, ginger, banana, dates, unsweetened chocolate almond milk

Matcha Green Tea Menu Items

It is obvious the matcha craze is here to stay! In addition to boosting energy, memory and overall concentration, matcha is rich in antioxidants and is loaded with catechin and EGCg (epigallocatechin gallate). Matcha helps detoxify the body and has been known to protect your liver and heart. Each matcha tea-based smoothie contains up to four servings of fruits and vegetables, no added sugar, and no artificial colours or ingredients:

  • Matcha Peachu
    • Matcha, dragonfruit, peach, mint, apple juice, cranberry juice
  • Never Too Matcha
    • Matcha, pineapple, apple, lemon, spinach, apple juice, orange juice
  • Meet Your Matcha
    • Matcha, blueberries, bananas, unsweetened almond milk

The Mega Matcha smoothie has also joined the Jugo Juice family under the Protein Category. It gives you that extra protein boost with matcha, vanilla whey protein, pineapple, and unsweetened almond milk.

For more information on Jugo Juice, please visit www.jugojuice.com.

About Jugo Juice

Originally founded in Calgary in 1998, Jugo Juice is a pioneer in the evolution of the healthy beverage in Canada and the innovators behind the ‘smoothie revolution. Providing Canadians with delicious, healthy, on-the-go alternatives to traditional fast food for 20 years, the company boasts 140 locations nationally and is the only quick serve restaurant in Canada to offer a full selection of smoothies and juices that contain no added sugars or artificial ingredients. Completely transparent about the ingredients in their beverages and food, Jugo Juice believes that natural, unprocessed foods are the cornerstone to healthy living. Supporting over 10,000 local events and causes since opening its doors in 1998, the company is an advocate of building strong communities and sponsors sporting events, local athletes and community social clubs. For more information visit Jugo Juice online at jugojuice.com, on Instagram at @jugojuice, on Twitter at @jugojuice and on Facebook, at Facebook.com/jugojuice

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