Kraft Heinz committing over $300,000 to build better places to play in Canadian communities

Press release

Kraft Heinz Project Play, TSN and RDS to inspire Canadians to nominate record-breaking number of communities in 8th year of program. TSN’s James Duthie, Jennifer Hedger, Jason deVos, Milt Stegall and Tessa Bonhomme rally behind this year’s Kraft Heinz Project Play campaign as new program ambassadors

Vibrant communities start from the ground-up. From soccer fields, to basketball courts, to playgrounds, the places where Canadians play bring communities to life. That’s why Kraft Heinz Project Play, together with Bell Media’s TSN and RDS, is encouraging Canadians to start building a better future by building better places to play. Kicking-off today, Kraft Heinz Project Play invites Canadians from coast-to-coast to nominate a local recreation project – be it new or existing– at for a chance to win infrastructure upgrades. The Grand Prize winner will receive $250,000 towards a recreational facility upgrade, and the three second-prize winners will each receive $20,000.

“With crumbling facilities, fields and equipment, combined with growing financial pressures, our country’s places to play are in desperate need of upgrades,” said Joanna Milroy, Marketing Director, Kraft Heinz. “Kraft Heinz Project Play is a wonderful opportunity for us to rally behind communities, and leave a lasting impact on the vital places we play in our local cities and towns.”

Kraft Heinz Project Play is once again partnering with Bell Media’s TSN and RDS, marking the eighth consecutive year of their partnership. TSN and RDS will amplify Kraft Heinz Project Play by integrating the program across their industry-leading platforms, with TSN showcasing Kraft Heinz Project Play on SPORTSCENTRE – Canada’s most-watched sports news and information show – on as well as on TSN’s official Facebook, Twitter, and Snapchat accounts.

New this year, TSN’s James Duthie is joining the Kraft Heinz Project Play team as a Program Ambassador, alongside SPORTSCENTRE hosts Jennifer Hedger and Tessa Bonhomme, TSN Soccer Analyst Jason deVos, and CFL ON TSN analyst Milt Stegall. Through their passion for sport, TSN’s roster of Program Ambassadors for Kraft Heinz Project Play will encourage Canadians to build better places to play in their communities, and will also be featured in a series of testimonial videos that will debut at and on TSN’s social media in the coming weeks.

“It’s an honour to join this year’s Kraft Heinz Project Play as a Program Ambassador alongside my friends Jen, Jason, Milt, and Tessa,” said James Duthie. “As a Dad of some very active kids, there’s nothing better than seeing them play outside. Kraft Heinz Project Play is all about building more places to play for our kids and for our communities, and that’s something I’m proud to be a part of.”

Over the past eleven years, Kraft Heinz has supported 157 communities, contributing more than $4.5 million dollars to play-based infrastructure projects across Canada.

Nominate your community today!

Beginning today (May 2) through to June 12, 2016, Canadians can nominate the places, spaces and projects that keep our communities playing, active and united at

The Top Four Kraft Heinz Project Play finalists will be announced July 8 on TSN. Canadians can then vote for their favourite community project at beginning July 25 at 12 p.m. ET through to July 26 at 11:59 p.m. ET.

The Kraft Heinz Project Play Grand Prize winner will be announced in August (date TBC) on TSN, winning a quarter of a million dollars ($250,000) for a recreation facility upgrade. Three second-prize winners will each receive $20,000.

Learn more, share your story and encourage others to nominate their own towns and cities on Facebook and Twitter using #PLACETOPLAY.


The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit


TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers world-class content across its industry-leading platforms including five national television feeds,, TSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

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