Les Bières de la Nouvelle-France in Mauricie receives six-figure loan from federal government

Press Release

Brewing beer is one of Canada’s oldest industries, and its consumption is one of Canada’s well-established traditions. Craft beer has particularly flourished in recent years. A number of Quebec brewers are growing, and the Government of Canada supports local brewers as they expand to meet the growing demand for their products while maintaining and creating jobs.

The Honourable Navdeep Bains, minister of innovation, science and economic development and minister responsible for CED, announced that Les Bières de la Nouvelle-France Inc. would receive $220,768 in financial assistance, in the form of a repayable contribution, to support its expansion.

The funding, awarded under CED’s Quebec Economic Development Program, will allow the microbrewery to increase its production capacity, particularly through the acquisition of more efficient malting equipment that is better adapted to its needs, which will generate an increase in sales on the Canadian and international markets.

Based in Saint-Alexis-des-Monts, the Les Bières de la Nouvelle-France microbrewery has been in business for 20 years. Starting in 2010, the young managers led the business through a transformation, particularly by producing and marketing four varieties of high quality gluten-free beer, and controlling the malting of the grain grown on the business’s organic farm.

“By supporting Les Bières de la Nouvelle-France, the Government of Canada demonstrates its commitment to stimulating economic development in Quebec regions,” said Bains. “We firmly believe in entrepreneurship and encourage investments that ensure the growth of businesses and Canada’s economy as a whole.”

“I am pleased with CED’s support for this well-established Mauricie business, which contributes to the region’s economic diversification,” said François-Philippe Champagne, the minister of infrastructure and communities. “Having witnessed the innovative spirit and determination of the microbrewery’s young managers, I have no doubt that they will successfully complete their expansion project.”

Quick facts

  • CED is one of six regional development agencies under the responsibility of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development.
  • The year 2018 marks the 50th anniversary of federal regional economic development in Quebec: half a century of concrete action dedicated to the growth of Quebec’s regions and businesses.
  • For more information on CED and its priorities, consult the 2018-19 Departmental Plan or visit www.dec-ced.gc.ca.

SOURCE Canada Economic Development for Quebec Regions

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