Loblaws launches its new grocerant concept Globōl

In foodservice, innovation never stops. Loblaws has proven that yet again by launching a new next-generation quick-service “grocerant” concept.

Globōl will serve signature bowls from around the world initially from a pilot location in the Loblaws location within Toronto’s Maple Leaf Gardens.

A release states the concept, dubbed a “grocerant” as it is considered a restaurant within a grocery store, will feature freshly prepared made-to-order premium meals and will offer customers a seamless omnichannel experience across several platforms (touch-screen kiosk, website, third party aggregators) for contactless ordering, pick-up, and delivery.

While this kind of hybrid model has proliferated during the pandemic, the concept isn’t new, the term “grocerant” has been used as far back as 2017. In December 2019, CNN explored the trend and how grocers and supermarkets had begun to expand their offers to meet customer demand.

Globōl, founded by hospitality industry veterans Pierre Jutras and Nipun Sharma, has successfully launched with a menu crafted by some of Toronto’s most celebrated chefs and will ensure that every ingredient featured in its menu will be “an ode to a beautiful story”.

“We are truly excited to benefit from the infrastructure and support of the amazing team at Loblaws and believe this novel partnership will enable us to deliver on the promise of serving a perfect meal to our customers,” said Jutras.

Globōl is open now at Loblaws Maple Leaf Gardens (60 Carlton St, Toronto, ON, M5B 1J2).

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