Branding Tips

  • Restaurants in real-time: today’s foodservice industry and where we’re headed

    June 14, 2024
    By Jessica Brill As the foodservice industry progresses on the road to recovery, the post-pandemic landscape continues to challenge a great number of restaurateurs. Inflation, staffing shortages, and government policies threaten the livelihoods of so many hospitality businesses, as many operators work to get back on their feet. Prior to the pandemic, the average monthly restaurant ...
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  • Coffee: what’s the buzz all about?

    April 19, 2024
    While coffee may not be your top source of revenue, the growing popularity of coffee drinks can help build your restaurant’s bottom line. Studies show that nearly three-in-four Americans drink it every day and 36 per cent drink three to five cups daily, so an opportunity exists for restaurants to increase profits. How can operators ...
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  • Menu hacks and their influence on QSRs

    April 16, 2024
    Restaurants have always created dishes to appeal to their guests, of course, but some QSRs have taken it to the next level, allowing Canadian customers to weigh in with hacks to influence their menus with custom creations. Last fall, Harvey’s launched its first customer-created menu item, adding the Pickle Pickle poutine to the roster, featuring their ...
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  • Partnering up for more restaurant profits

    April 11, 2024
    More and more operators are seeing value in creating co-campaigns to raise revenues, reach a broader audience, and add creativity to their menus. Brand campaigns The industry is seeing partnerships among chains emerge more commonly to add value and variety for their customers. Recently, Wendy’s added the Cinnabon pull-apart to their breakfast menu, adding a sweet element ...
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  • The rise of eatertainment

    March 22, 2024
    The foodservice industry has seen many changes in the last few years, but the rise of eatertainment is one trend that looks like it is here to stay. Guests are looking for more from their restaurant visits, and that means adding value with an exceptional experience – that’s eatertainment. While not a strictly new concept – ...
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  • Celebrities are helping restaurants get attention

    March 19, 2024
    Along with traditional and social media marketing, more restaurants and QSRs have begun to promote relationships with celebrities in recent years to try and tap into their fan bases and increase notoriety. This marketing trend takes sponsorship to the next level, capitalizing on as many mediums as possible to get people talking. From Justin Bieber’s campaign ...
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  • Essential resources for restaurateurs

    March 14, 2024
    By Dawn Castell As restaurant owners navigate the dynamic landscape of the food service industry, access to comprehensive resources is essential for optimizing operations, enhancing customer experiences, and driving profitability. From streamlining order processing to managing inventory and marketing efforts, leveraging the right tools and support systems can empower restaurant owners to thrive in a competitive ...
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  • Can geofencing help operators get ahead?

    March 8, 2024
    Geofencing is a marketing tool using GPS tracking that’s designed to target specific geographic areas to deliver personalized, location-based content to the audience. This could include anything from announcements to special offers or incentives from restaurants to local customers. There are several ways that restaurants can use geofencing to analyze traffic data and patterns, increase customer ...
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  • Opening a restaurant in 2024

    March 8, 2024
    By Dawn Castell Thinking about opening a restaurant this year? Embarking on this exciting new venture brings the thrill of opportunity along with the need for strategic foresight and meticulous planning. In today’s dynamic culinary landscape, success hinges on a foundation built upon data including market insights, innovation, and a commitment to excellence. Aspiring restaurateurs must ...
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  • How restaurants are standing out from the crowd in 2024

    March 7, 2024
    As operators vie for consumer dollars, many restaurants are striving to set themselves apart with an improved guest experience and better value. Today’s crowded marketplace calls for restaurateurs to find ways to capture attention and attract guests to continue to compete and grow their revenues. Upping the value Many QSRs are choosing to focus on value to ...
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  • Building a restaurant community

    February 8, 2024
    By Mila Holosha To build relationships, boost your business, and retain a loyal customer base, you need to create a restaurant community. Rather than simply being a place to stop for a meal, operators need to focus on creating more than just delicious food – and that means taking a broader look at your operations and ...
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  • Looking ahead to 2024’s restaurant design trends

    December 5, 2023
    Restaurant design is ever evolving, as operators try and improve functionality and aesthetics while standing out from the crowd with a brand that’s authentically their own. Of course, trends come and go, and restaurateurs need to focus on what works best for their business, but adding unique touches and current elements can help restaurants stay ...
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  • Food holidays to celebrate in November

    October 23, 2023
    As we approach the holiday season, there are some food holidays to celebrate that can get your restaurant team and guests feeling festive a little early. Celebrating food holidays gives guests an extra reason to visit, lets you try out items on your menu, and attracts new customers. November offers some unique occasions, ending with some ...
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  • Creating a prix fixe menu for your event

    October 20, 2023
    As the holidays approach and events are hosted, there may be occasions when your restaurant is looking to change up your special occasion menus. Prix fixe is a set menu with courses and a set price, and it can offer something a little different for your guests – not to mention alleviating some of the ...
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  • Writing restaurant job descriptions that will attract talent

    October 13, 2023
    Although labour shortages are slowly evening out, many restaurants are still struggling to attract and retain the top talent they need to build the business. Competition is fierce as staffing has certainly been a concern for the foodservice industry in recent years. Although industry has always struggled with attracting and retaining top teams, it’s more important ...
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