Branding Tips

  • 3 tips for maximizing restaurant cross-promotion

    June 14, 2022
    By Megan Prevost There are many different strategies that can help to propel a new business to success, especially in the continually evolving world of digital marketing. Even in the digital age, one piece of old-school wisdom still holds true — word of mouth is one of the most consistently successful forms of advertising. The trick ...
    Read more about this post
  • Concepts to Watch: La Cubana, Goodfellas, Dineen Coffee

    June 10, 2022
    By Katie Belflower A bold and decisive restaurant branding and concept are important for success. Every month, with Technomic’s Concepts to Watch, we highlight three restaurants that demonstrate this across the country. This month, the focus is on Ontario, with Toronto Cuban restaurant La Cubana, southern Ontario pizzeria Goodfellas, and Toronto coffee company Dineen spotlighted. Source: La Cubana ...
    Read more about this post
  • Why creating a story with your menu makes a difference

    May 24, 2022
    By Ralph Zoontjens The term “food marketing” may conjure images of billboards or TV ads, but the restaurant menu is one of the most important touchpoints to engage your customers and keep them coming back. For the past two years, food marketing has been dominated by pandemic-related risk management, but now, restaurants have the freedom to focus ...
    Read more about this post
  • Heading into summer 2022, where does Canadian foodservice stand?

    May 9, 2022
    By David Hopkins It’s difficult to believe it but we’re already more than a third of the way through 2022. Now, more than two years into the pandemic, Canadian foodservice businesses are continually facing challenges while also experiencing new successes and new innovations. Even as we’re only in the fifth month of the year, there are ...
    Read more about this post
  • Independent restaurants leaning on virtual brands

    April 28, 2022
    A new collaborative report between Grubhub and Technomic has found that four in 10 (41 per cent of) independent restaurants currently operate virtual brands to leverage persistent demand for delivery from consumers. Generally offering low capital costs and a world of opportunity, virtual brands are all the rage right now, from offering delivery-only channels to satisfy ...
    Read more about this post
  • The ultimate showdown: print menus vs. QR codes

    March 25, 2022
    By Megan Prevost Once upon a time, there wasn’t a huge debate between different types of menus. Restaurants simply offered standard print menus. While there were tons of different options in the print menu world (and still are), it’s up to restaurants to decide which type best fits their needs and brand image. However, after the ...
    Read more about this post
  • 7 ways professional design can help your restaurant in 2022

    March 18, 2022
    By Mark Plumlee Over the past two years, thousands of restaurants have shut down across the country. Others have shut down their brick-and-mortar stores and moved to a permanent takeout model. In the place of restaurants that shut down, many new ones have sprung up to take their place. We’re left with an industry full of newcomers ...
    Read more about this post
  • Building for success with your restaurant patio

    March 14, 2022
    It may not feel like it just yet, but patio season is on the way again. Programs like Toronto’s CaféTO and Vancouver’s own system will be underway again this spring made permanent in some major jurisdictions, and with hopes of a sustained reopening this time around, it could be a much-needed busy summer for those ...
    Read more about this post
  • 4 touchpoints to stamp with your new brand today

    December 30, 2021
    By Sydney Ahmadian You’re excited to earn 23 per cent more income with a great branding campaign. You’ve pinned down your brand story and identity. Now, it’s time to apply your shiny new brand to the four major customer touchpoints: your menus, website, marketing materials, and ordering app profiles. 1. Your menus Menus are prime real estate for ...
    Read more about this post
  • 3 steps to building a stronger brand

    December 9, 2021
    By Sydney Ahmadian A great brand is pivotal to marketing your business. It helps people identify people, companies, and products. Without it, customers won’t know what your restaurant is all about. COVID-19 sanitized many restaurants of their branding, making now the perfect time to build a stronger brand presence. You don’t have to be a marketing guru ...
    Read more about this post
  • Why a restaurant’s brand is more important than ever

    November 26, 2021
    By Sydney Ahmadian Long before multi-coloured window panes symbolized Microsoft, ranchers used brands to distinguish their cattle from other herds. A brand was a symbolic representation of the rancher’s business, manifested in real life on the haunches of their cows. A great brand acts as a physical or symbolic representation of your business to help you stick ...
    Read more about this post
  • The increasing importance of loyalty programs

    August 27, 2021
    Loyalty programs have become a vital tool for many restaurant operations. They’re nothing new in the foodservice space, but they are certainly evolving as a differentiator in a crowded industry. Not only providing an incentive for customers to come back and spend more money but also making it easier for them to do so in a ...
    Read more about this post
  • 11 social media marketing best practices for restaurants

    July 8, 2021
    You’ve pivoted. You’ve survived. Now, it’s time to thrive. By Sabrina Falone All marketing, both traditional and digital, is about sharing your brand’s messaging in a way that creates an emotional response that inspires people to spend money with your company. That’s certainly no different with social media marketing. Social media is a great way to connect and ...
    Read more about this post
  • The Instagram Effect: How social media impacts foodservice

    June 3, 2021
    By Sylvia Tomczak Influencers, inspiration, and innovation — that’s all part of the Instagram effect. The way we consume media has changed drastically in the last decade, pushing further away from print and closer toward digitally-driven media. As generations like Gen Z are raised on technology and computer culture, the world is continuing to undergo a ...
    Read more about this post
  • Restaurant Branding During COVID-19: Being memorable

    April 14, 2021
    The final chapter of our three-part look at restaurant branding during the pandemic looks at how to build a unique brand identity to stand out in a crowded market. By Doug Radkey Within this series, we’ve learned the importance of a brand guide along with consistent brand messaging, and come to understand the elements of connection along with ...
    Read more about this post