Branding Tips

  • Is it time for a new marketing strategy?

    March 23, 2023
    If your restaurant has been relying on the same marketing strategy for any length of time, chances are, it’s time to shake things up. Staying consistent with your brand and messaging is important, but that doesn’t mean you can’t get creative with your marketing when it needs a refresh. A new marketing strategy means staying true ...
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  • Fast-food restaurants face competition from convenience stores

    March 8, 2023
    The fast-food market is becoming even more competitive, as convenience stores continue to get attention in this space. With persistent labour shortages, supply chain delays, and the significant growth of off-premise dining, many stores are expanding, capitalizing on higher food margins to help grow their profits. Can convenience stores deliver what diners are looking for? Consumers ...
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  • How to make QR codes work for your restaurant

    March 6, 2023
    QR codes became a top trend for contactless ordering during pandemic days, but are they still serving a purpose? The answer rests in how they’re being used by restaurants. As a one-dimensional, pdf version of your menu, the QR code likely isn’t doing you any favours. Many diners find them awkward, having to stretch and ...
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  • Restaurant design for the post-pandemic consumer

    February 28, 2023
    By Tom Nightingale Perfecting your restaurant design can be tricky but it is a vital step for attracting and retaining customers. How can restaurateurs ensure they are appealing to the contemporary consumer and providing an atmosphere and aesthetic that diners want to experience? Datassential’s Trendspotting report offered a lowdown on some key and emerging trends in restaurant design ...
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  • Using 2023 trends to grow your restaurant business

    February 24, 2023
    These days, competition is fierce and anything your restaurant can do to set itself apart is an opportunity to grow your business. With 87 per cent of food operators more worried about inflation this year than anything else, what are the industry trends that will help drive success this year, and how can you use ...
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  • Foodservice today and tomorrow: looking ahead to a bright future

    February 22, 2023
    We’ve spent a lot of time in recent months looking back at the last few years, analyzing the journey, but now it’s time to look at how far we’ve come and ahead to a bright future. With the continued challenges of persistent inflation and labour shortages, it’s important for restaurateurs to get to know their ...
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  • Why you should respond to online reviews

    February 8, 2023
    By Austin Verner When it comes to reading online reviews, every restaurant should leave no stone unturned. Today, the question for restaurant owners shouldn’t be, “do they find me online?” but rather, “what do they find when they find me?” Online review management has become integral to running a successful restaurant, and restaurants should evaluate how responding ...
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  • How can you boost enrolment for your loyalty program?

    January 10, 2023
    Building loyalty is an effective way to build your business, so it’s time to prioritize enrolment for your loyalty program. While the exact ratio of loyalty to cheque size is difficult to determine, it’s clear that loyalty members have continued to visit and spend, despite the continued rising inflation. With the average consumer belonging to ...
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  • How loyalty can help offset the effects of inflation

    December 15, 2022
    In today’s economy, loyalty is more important than ever. As prices continue to rise and people watch their discretionary spending, you want your restaurant to be their destination of choice. As a restaurateur, knowing your customer is a fundamental factor for success. The better you get to know them, the easier it will be to deliver ...
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  • 5 Christmas marketing ideas

    December 9, 2022
    By Megan Prevost Christmas is just around the corner, which means everyone is looking for that perfect present or special place to spend time with their loved ones. It also means it’s time to ramp up those holiday marketing campaigns! The happiest season is the busiest season, too, so you need to stand out from the ...
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  • Minimizing the effects of negative reviews on your restaurant

    December 2, 2022
    Negative reviews can hurt your reputation and affect your bottom line. While you can’t just delete the reviews you don’t like, there are ways that you can mitigate the effect they have on your business. Do reviews really matter? In short, yes. 85 per cent of customers treat reviews like they’re recommendations from friends and family, ...
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  • Ghost kitchens are evolving as restaurant challenges continue

    November 17, 2022
    Ghost kitchens popped up during the pandemic as a creative way to keep kitchens open when dining areas were closed. But as the demand for off-premise dining continues to hit record highs, the ghost kitchen concept is evolving. They began as a kind of a mystery, with many ghost kitchens opening in secret locations, allowing customer ...
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  • What is your restaurant missing?

    November 8, 2022
    By Megan Prevost Success in the restaurant industry often comes from a passionate pursuit to make things better, but what is your restaurant missing? In an industry as volatile and unpredictable as this one, it’s important to stay on your toes, and pay attention to customer retention trends, customer satisfaction levels, and your competitors. No matter ...
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  • Boost your restaurant business with the after-work crowd

    November 1, 2022
    Restaurants need to constantly be on the lookout for creative ways to increase their guest counts and attract new clientele. With consumers craving social experiences and more employees heading back into the office, restaurants may be able to appeal to an after-work crowd to get more people through the doors. A recent survey found that diners ...
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  • Sustainability matters to today’s Canadian consumers

    October 18, 2022
    Sustainability is a hot topic for Canadians and it is becoming increasingly important to consumers, with 45 per cent looking to increase their sustainable behaviour. Recently, consumers were asked to rate the importance of restaurants making sustainable choices. Results were steady across the board, with QSRs (at 57 per cent), fast casuals (at 56 per cent), ...
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