Branding Tips

  • Building a restaurant community

    February 8, 2024
    By Mila Holosha To build relationships, boost your business, and retain a loyal customer base, you need to create a restaurant community. Rather than simply being a place to stop for a meal, operators need to focus on creating more than just delicious food – and that means taking a broader look at your operations and ...
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  • Looking ahead to 2024’s restaurant design trends

    December 5, 2023
    Restaurant design is ever evolving, as operators try and improve functionality and aesthetics while standing out from the crowd with a brand that’s authentically their own. Of course, trends come and go, and restaurateurs need to focus on what works best for their business, but adding unique touches and current elements can help restaurants stay ...
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  • Food holidays to celebrate in November

    October 23, 2023
    As we approach the holiday season, there are some food holidays to celebrate that can get your restaurant team and guests feeling festive a little early. Celebrating food holidays gives guests an extra reason to visit, lets you try out items on your menu, and attracts new customers. November offers some unique occasions, ending with some ...
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  • Creating a prix fixe menu for your event

    October 20, 2023
    As the holidays approach and events are hosted, there may be occasions when your restaurant is looking to change up your special occasion menus. Prix fixe is a set menu with courses and a set price, and it can offer something a little different for your guests – not to mention alleviating some of the ...
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  • Writing restaurant job descriptions that will attract talent

    October 13, 2023
    Although labour shortages are slowly evening out, many restaurants are still struggling to attract and retain the top talent they need to build the business. Competition is fierce as staffing has certainly been a concern for the foodservice industry in recent years. Although industry has always struggled with attracting and retaining top teams, it’s more important ...
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  • The next generation of diners

    October 2, 2023
    There have been countless studies on the dining habits of Millennials, Gen Z, and even the boomers, but the next generation to watch out for is the Alpha generation. Born after 2010, these school-aged customers are growing up tech-focused, globally informed, and have different likes and needs when they visit a restaurant. These factors make this ...
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  • Concepts to Watch: Stacked, Bergham, Tap & Barrel

    September 29, 2023
    By Katie Belflower Restaurant branding is vital to stand out and attract attention for your business. Every month, in Technomic’s Concepts to Watch, we highlight three restaurants that are demonstrating this across the country. In this edition, we are highlighting Stacked, Bergham, and Tap & Barrel.   Stacked Pancake House Chocolate Banana Pancakes Image Source: Stacked Pancake House Instagram   Facebook: ...
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  • 5 partnerships that can raise your restaurant revenue

    September 11, 2023
    By Mark Plumlee Teamwork makes the dream work! Collaborations and strategic partnerships are powerful tools that can help your restaurant build community, increase local awareness, and boost revenue for all parties involved. There are a lot of fun and easy ways to create partnerships, and by aligning yourself with like-minded businesses, you increase your reach, attracting attention ...
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  • Taking it back to traditional restaurant marketing

    September 7, 2023
    Does your brand strategy include traditional marketing? In recent years, many restaurants have replaced their customary marketing with social media to promote their businesses and grow their brands. Putting all your eggs in one basket may be a mistake, though. It’s important to embrace a diverse approach to marketing, engaging your customers on different levels to ...
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  • Make your restaurant an occasion destination

    September 1, 2023
    Diners often spend special moments like birthdays or anniversaries at their favourite restaurants, so becoming an occasion destination means your guests associate you with some of the important milestones in their lives. This not only builds relationships with your clientele and boosts loyalty, but it may also help your bottom line by filling those tables ...
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  • Developing a revenue management strategy for your restaurant

    August 24, 2023
    With increased costs, supply chain disruption, and labour shortages, making your restaurant as profitable as possible is paramount to your success. Do you have a revenue management strategy that works for your business? Revenue management is a system where you create win-wins for your customers and your business, offering value while protecting your margins. There are ...
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  • Getting your loyalty program up to date

    August 22, 2023
    With the continued inflation and restaurant costs, does your loyalty program still offer value to your customers and make sense for your business? As your customers’ and your restaurant’s needs change and evolve, so, too, should your loyalty program. And while those changes are not always well received initially, it’s important for restaurants to maintain ...
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  • Create a restaurant atmosphere your guests will enjoy

    August 18, 2023
    Your restaurant should be a place that guests want to visit again and again, and part of the appeal of your business is the atmosphere. Creating a pleasant experience for your guests means that they enjoy the ambiance of your restaurant, from the décor to the mood. Here are a few of the elements you ...
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  • Use your personal brand to build your restaurant business

    August 14, 2023
    By Matt Parkin In the dynamic world of the hospitality industry, your personal brand emerges as an asset for your business. It’s not just a name; it’s a blend of your expertise, vision, and values – a recognizable mark of who you are. Think of it as a unique tag that people associate with you, your ...
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  • Using social media to grow your restaurant’s profits

    August 3, 2023
    Social media and food go hand in hand as foodies search for recipes, post pics of their dishes, and connect with like-minded diners globally. Does your marketing plan include a social media strategy? If not, it’s time to get social! These platforms can help you reach an untapped audience, announce news, engage with your customers, ...
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