The reimagining of today’s restaurant loyalty programs
May 21, 2026
Restaurant diners are focused on value and experience, and that means that some operators need to adapt to meet the needs of their customers. As part of that process, many restaurants are revamping their loyalty programs to better address those diner preferences.
Today’s consumers are being bombarded with regular LTOs, value propositions, and loyalty programs, which ...Read more about this postNew releases inspire QSR and box office partnerships
May 4, 2026
Restaurant partnerships with movie franchises allows operators to leverage established fan bases to drive foot traffic, increase sales, and build brand relevance. Benefits include creating high-visibility, themed limited-time offerings (LTOs) that boost excitement, tapping into pop culture, and enhancing brand loyalty through shared memorable experiences.
Some partnerships have a way of blending new audiences with nostalgic ...Read more about this postCreating compelling LTOs for your guests
April 1, 2026
Today’s consumers are looking for unique and memorable experiences from their favourite restaurants, so operators need to take steps to stand out and attract attention. LTOs are a great way for restaurants to capitalize on temporary trends, test out new menu items, and interest a new clientele. Studies show that 91 per cent of diners ...Read more about this postConscious consumerism and what it means for restaurant operators
March 17, 2026
In today’s economy, consumers are watching their finances carefully, limiting their discretionary spending, and searching for better value at every turn – and these shifts are affecting restaurant sales, traffic, and trends. Conscious consumerism means that diners are concentrating on intentional spending, focusing on purchases that align with their ethical, environmental, and social values, from ...Read more about this postAttracting more Boomers to your restaurant
February 4, 2026
Knowing your target customer is a crucial part of marketing your restaurant to attract the right guests and drive traffic. From favourite menu items to preferred experiences to regular habits, each generation has distinct characteristics that operators should be aware of. Boomers (also known as Baby Boomers), born between 1946 and 1964, are no exception ...Read more about this postHow social media can shape your menu before it’s even served
October 8, 2025
By Mila Holosha
Most restaurants only think about social media after the menu is finished. The food is ready, the photos are taken, and the goal is simple: post so people know it exists. But what if you used social media before the menu was complete?
Few restaurants do this, and fewer still do it well. Yet ...Read more about this postSummer heats up for QSRs with new celebrity collabs
June 25, 2025
In recent years we’ve really seen a rise in partnerships between businesses and celebrities in an attempt to raise awareness, reach a greater audience, and establish brand credibility. Many QSRs have gone this route, partnering with everyone from popular social media influencers to pop stars, in an effort to stand out and attract attention. This summer ...Read more about this postDriving restaurant loyalty with email marketing
May 15, 2025
Customer loyalty can make or break a restaurant’s success by increasing visits, growing revenues, reducing marketing costs, and providing predictable income. Building a loyal customer base with email marketing can be a significant time investment, but it’s one that pays off in the long run.
88 per cent of people open their email every day, so ...Read more about this postNew celebrity partnerships emerge this season
May 12, 2025
More and more restaurant chains are partnering up to offer unique products, menu items, and experiences to get guests through the doors. In the last year, it seems like even more chains are finding ways to use celebrity partnerships to launch, endorse, and promote new restaurant LTOs.
Recently, Ryan Reynolds announced his partnership with Tim Hortons ...Read more about this postHow to make your online menu more appealing
May 7, 2025
Presenting your restaurant in the best light means including a professional, appealing online presence, and that starts with your website. Not only should your site be easy to find and simple to navigate, but your online menu should entice guests to visit and diners to order when they see how delicious your dishes look. 91 ...Read more about this postMaking your patio pet-friendly
April 30, 2025
Patio season is here, and many operators are busy getting their outdoor spaces ready to welcome the season’s patio-goers. Are diners looking to share a meal with their pets? Can operators get ahead of the competition by targeting this segment of the market? This year’s season may look a little different: solo dining is on the ...Read more about this postMaking your restaurant a destination for families
April 8, 2025
Restaurant visits are more than just a place to get a meal; they’re an opportunity for families to enjoy memorable experiences, and your restaurant can make or break those moments. Today’s families are short on time, health-conscious, value-seeking, and eager to make the most of the time they spend together.
68 per cent of parents would ...Read more about this post2025 brings new partnerships for QSRs
March 28, 2025
As the foodservice industry continues to change and evolve, operators are creating partnerships that bring new and creative offerings to their guests, reach broader audiences, and draw in new customers. So far this year we’ve seen some creative collabs with restaurants partnering with celebrities, video games, and complementing brands, and these alliances seem to be ...Read more about this postWhat restaurateurs need to know about music licensing
March 6, 2025
By Lisa Farris
For restaurants, the right music can set the perfect mood, enhance the dining experience, and even encourage customers to stay longer and spend more. In fact, 91 per cent of business owners agree that your playlist can make or break the customer experience, and a study involving a global restaurant chain revealed that sales ...Read more about this postAttracting a younger crowd at your restaurant
February 28, 2025
Broadening your customer base can increase traffic, raise revenues, and build a whole new brand for your business. However, attracting a younger demographic may mean stepping outside your marketing comfort zone to reach a new audience. Evaluate your current marketing initiatives and try to identify gaps in your strategy to get the attention of a ...Read more about this post
