Branding Tips

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  • How to solve the biggest problem with your restaurant marketing

    April 24, 2018
    By Donald Burns How do you feel about your sales? Are you happy? Satisfied? Do you wish they were better? I’m going to take a wild guess that you want them to be better. Welcome to the common dilemma many restaurants face: trying to use marketing to drive more guests in the front door. As more restaurants ...
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  • Restaurant concepts to watch for April

    April 3, 2018
    By Aaron Jourden In this edition of “concepts to watch,” we highlight three restaurant concepts that are making an impact on Canadian diners. Here’s a look at the characteristics and menu offerings that make these restaurants unique: Una Pizza + Wine Instagram: 15,000 followers | Facebook: 2,712 likes | Twitter: 13,000 followers Locations: 3 (Calgary, Saskatoon) Concept characteristics: Casual-dining concept with ...
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  • How does your marketing strategy measure up?

    March 13, 2018
    By Kamron Karington Millennials – the largest spending demographic the planet has ever seen – are coming your way. Maybe. Shunning big houses and fancy cars, they’re flush with disposable income and spend more money in restaurants than any previous generation. They seek out fresh ingredients, organic and local. They value community, authenticity, and prefer the mom-and-pop ...
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  • Creating change in your restaurant: From concept to cultural reality

    February 7, 2018
    By Matt Rolfe Have you or your leadership team ever come up with a concept that you passionately agreed was the best idea or direction forward for your team or business, yet the idea failed or did not get implemented? This is commonplace for so many businesses and it is the difference between average and high-performing ...
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  • Restaurant concepts to watch in February 2018

    February 5, 2018
    By Aaron Jourden In this edition of “concepts to watch,” we highlight three restaurant concepts that are making an impact on Canadian diners. Here’s a look at the characteristics and menu offerings that make these restaurants unique: Rosemary Rocksalt Instagram: 1,237 followers | Facebook: 1,617 likes | Twitter: 2,175 followers Locations: 5 (British Columbia) Concept characteristics: Bakery-cafe concept offering dense and ...
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  • Rethinking themed restaurant design

    January 22, 2018
    By Judy Henderson We’ve all been to a themed restaurant; perhaps you’ve salivated over smoked beef brisket served by a gentleman resembling John Wayne, or you’ve tucked into moussaka beside a mural depicting Santorini on the Aegean Sea. There’s certainly a place for these kinds of restaurants but as a modern hospitality designer, I tend to ...
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  • Loyalty programs: A different recipe for success

    January 10, 2018
    By Patrick Watson Loyalty programs have existed for decades. Initially created within the airline industry to encourage brand loyalty, they typically provide benefits for money spent and value through progressive elite status. Research shows that we all belong to between four and eight. Unfortunately, research also shows that their ubiquity has created challenges leading to less ...
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  • Good restaurant design stands the test of time

    November 14, 2017
    By Judy Henderson As hospitality designers, it’s our job to provide clients with a finished space that looks current. In my view, we also need to create a design that will stand the test of time and provide the client with true value. The photo above is a restaurant project my firm did in 2006. The ...
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  • The parallels between food and restaurant design

    October 18, 2017
    By Chris Hannah Being a restaurant designer, it’s impossible not to have a passion for food. As I continue my own culinary education, one of the great parallels between food and design is the ever-evolving landscape in which they live. We are constantly bombarded with media that investigates and dissects both food and design on many levels ...
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  • Three easy marketing tactics to establish your restaurant online

    September 18, 2017
    By Mark Goren There’s no doubt that running a restaurant has its challenges. Whether you’re opening your doors soon or running an established business, you should seriously consider how a few simple online marketing tactics can help you drive traffic, phone calls and menu views. Follow these simple yet critical steps to build a solid digital ...
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  • The rules for designing a hotel restaurant

    September 12, 2017
    By Judy Henderson When staying at a hotel and on the look out for a good spot to eat, I always check with the concierge. If their reply is “we have a great restaurant”, that’s when I run a mile in the other direction.  Hotel restaurants tend to be buried on an upper level and occupied ...
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  • Restaurant concepts to watch for in June

    June 7, 2017
    By Aaron Jourden In this edition of “concepts to watch,” we highlight three restaurant concepts that are making an impact on Canadian diners. Here’s a look at the characteristics and menu offerings that make these restaurants unique: Flock Rotisserie + Greens Instagram: 4,349 followers | Facebook: N/A | Twitter: 561 followers Locations: 4 (Toronto) Concept characteristics: Quality, naturally raised rotisserie chicken Signature ...
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  • Your restaurant’s renovation: It’s time for design

    May 19, 2017
    By Judy Henderson Last time, we discussed the importance of planning for your restaurant renovation. Hopefully you heeded my warning – failing to plan is planning to fail. So, your work-back schedule is gently optimistic, the bar is perfectly positioned and scaled to the size of the space, and you’ve established a flow for the movement ...
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  • The dos and don’ts of online menu management

    May 16, 2017
    By Sean Beckingham For years, the relationships between restaurateurs, menu selections and hungry patrons remained mostly unchanged, various exceptions always included. Enter social media, an online voice of fandom, frustration and customer-on-keyboard justice; food photos, on-site selfies and reviews, both positive and scathing. Before the golden age of the Internet, consumers had to go in-house to find ...
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  • How social media can help grow your brand

    May 11, 2017
    By Stephan Schulz Like many people, my first encounter with social media was through traditional news. Reports of major world news breaking through Twitter, or famous people posting about themselves caught my attention. Eventually, I was lured by the opportunity to showcase my work and I jumped into Twitter, then Instagram and LinkedIn. My success with social ...
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