Branding Tips

  • Putting the fun back into the restaurant experience

    June 8, 2020
    Guests are craving the fun and excitement of the in-house restaurant experience they once knew. Can Canadian operators live up to the task?
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  • Millennials changed foodservice. Now their kids are doing the same

    April 30, 2019
    By Mark Jachecki Millennials are entering parenthood, and not surprisingly, their kids are picking up on their food savvy, creating an increasingly important family demographic in commercial foodservice in Canada. Brands have noticed, too. Operators and chains that didn’t offer kids’ menus previously, like Tim Hortons, have recently rolled out menus intended to appeal to Millennial ...
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  • Back to Basics: Why mastering hospitality is the key to marketing your restaurant

    April 15, 2019
    By Gregory Furgala Remember charcoal? Remember how it was suddenly affixed seemingly every menu? If you don’t, here’s an incomplete list of what it made its way into: burger buns, pizza, lemonade, ice cream (and cones), lattes, macarons, croissants, crepes, waffles, wontons, ravioli, mozzarella and crusted on tuna. Chatelaine proclaimed, “This dark and moody food trend ...
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  • How to solve the biggest problem with your restaurant marketing

    April 24, 2018
    By Donald Burns How do you feel about your sales? Are you happy? Satisfied? Do you wish they were better? I’m going to take a wild guess that you want them to be better. Welcome to the common dilemma many restaurants face: trying to use marketing to drive more guests in the front door. As more restaurants ...
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  • Restaurant concepts to watch for April

    April 3, 2018
    By Aaron Jourden In this edition of “concepts to watch,” we highlight three restaurant concepts that are making an impact on Canadian diners. Here’s a look at the characteristics and menu offerings that make these restaurants unique: Una Pizza + Wine Instagram: 15,000 followers | Facebook: 2,712 likes | Twitter: 13,000 followers Locations: 3 (Calgary, Saskatoon) Concept characteristics: Casual-dining concept with ...
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  • How does your marketing strategy measure up?

    March 13, 2018
    By Kamron Karington Millennials – the largest spending demographic the planet has ever seen – are coming your way. Maybe. Shunning big houses and fancy cars, they’re flush with disposable income and spend more money in restaurants than any previous generation. They seek out fresh ingredients, organic and local. They value community, authenticity, and prefer the mom-and-pop ...
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  • Creating change in your restaurant: From concept to cultural reality

    February 7, 2018
    By Matt Rolfe Have you or your leadership team ever come up with a concept that you passionately agreed was the best idea or direction forward for your team or business, yet the idea failed or did not get implemented? This is commonplace for so many businesses and it is the difference between average and high-performing ...
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  • Restaurant concepts to watch in February 2018

    February 5, 2018
    By Aaron Jourden In this edition of “concepts to watch,” we highlight three restaurant concepts that are making an impact on Canadian diners. Here’s a look at the characteristics and menu offerings that make these restaurants unique: Rosemary Rocksalt Instagram: 1,237 followers | Facebook: 1,617 likes | Twitter: 2,175 followers Locations: 5 (British Columbia) Concept characteristics: Bakery-cafe concept offering dense and ...
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  • Rethinking themed restaurant design

    January 22, 2018
    By Judy Henderson We’ve all been to a themed restaurant; perhaps you’ve salivated over smoked beef brisket served by a gentleman resembling John Wayne, or you’ve tucked into moussaka beside a mural depicting Santorini on the Aegean Sea. There’s certainly a place for these kinds of restaurants but as a modern hospitality designer, I tend to ...
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  • Loyalty programs: A different recipe for success

    January 10, 2018
    By Patrick Watson Loyalty programs have existed for decades. Initially created within the airline industry to encourage brand loyalty, they typically provide benefits for money spent and value through progressive elite status. Research shows that we all belong to between four and eight. Unfortunately, research also shows that their ubiquity has created challenges leading to less ...
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  • Good restaurant design stands the test of time

    November 14, 2017
    By Judy Henderson As hospitality designers, it’s our job to provide clients with a finished space that looks current. In my view, we also need to create a design that will stand the test of time and provide the client with true value. The photo above is a restaurant project my firm did in 2006. The ...
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  • The parallels between food and restaurant design

    October 18, 2017
    By Chris Hannah Being a restaurant designer, it’s impossible not to have a passion for food. As I continue my own culinary education, one of the great parallels between food and design is the ever-evolving landscape in which they live. We are constantly bombarded with media that investigates and dissects both food and design on many levels ...
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  • Three easy marketing tactics to establish your restaurant online

    September 18, 2017
    By Mark Goren There’s no doubt that running a restaurant has its challenges. Whether you’re opening your doors soon or running an established business, you should seriously consider how a few simple online marketing tactics can help you drive traffic, phone calls and menu views. Follow these simple yet critical steps to build a solid digital ...
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  • The rules for designing a hotel restaurant

    September 12, 2017
    By Judy Henderson When staying at a hotel and on the look out for a good spot to eat, I always check with the concierge. If their reply is “we have a great restaurant”, that’s when I run a mile in the other direction.  Hotel restaurants tend to be buried on an upper level and occupied ...
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  • Restaurant concepts to watch for in June

    June 7, 2017
    By Aaron Jourden In this edition of “concepts to watch,” we highlight three restaurant concepts that are making an impact on Canadian diners. Here’s a look at the characteristics and menu offerings that make these restaurants unique: Flock Rotisserie + Greens Instagram: 4,349 followers | Facebook: N/A | Twitter: 561 followers Locations: 4 (Toronto) Concept characteristics: Quality, naturally raised rotisserie chicken Signature ...
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