000How to solve the biggest problem with your restaurant marketing
April 24, 2018
By Donald Burns
How do you feel about your sales? Are you happy? Satisfied? Do you wish they were better? I’m going to take a wild guess that you want them to be better. Welcome to the common dilemma many restaurants face: trying to use marketing to drive more guests in the front door.
As more restaurants ... Read more about this postRestaurant concepts to watch for April
April 3, 2018
By Aaron Jourden
In this edition of “concepts to watch,” we highlight three restaurant concepts that are making an impact on Canadian diners. Here’s a look at the characteristics and menu offerings that make these restaurants unique:
Una Pizza + Wine
Instagram: 15,000 followers | Facebook: 2,712 likes | Twitter: 13,000 followers
Locations: 3 (Calgary, Saskatoon)
Concept characteristics:
Casual-dining concept with ... Read more about this postHow does your marketing strategy measure up?
March 13, 2018
By Kamron Karington
Millennials – the largest spending demographic the planet has ever seen – are coming your way. Maybe.
Shunning big houses and fancy cars, they’re flush with disposable income and spend more money in restaurants than any previous generation. They seek out fresh ingredients, organic and local. They value community, authenticity, and prefer the mom-and-pop ... Read more about this postCreating change in your restaurant: From concept to cultural reality
February 7, 2018
By Matt Rolfe
Have you or your leadership team ever come up with a concept that you passionately agreed was the best idea or direction forward for your team or business, yet the idea failed or did not get implemented? This is commonplace for so many businesses and it is the difference between average and high-performing ... Read more about this postRestaurant concepts to watch in February 2018
February 5, 2018
By Aaron Jourden
In this edition of “concepts to watch,” we highlight three restaurant concepts that are making an impact on Canadian diners. Here’s a look at the characteristics and menu offerings that make these restaurants unique:
Rosemary Rocksalt
Instagram: 1,237 followers | Facebook: 1,617 likes | Twitter: 2,175 followers
Locations: 5 (British Columbia)
Concept characteristics:
Bakery-cafe concept offering dense and ... Read more about this postRethinking themed restaurant design
January 22, 2018
By Judy Henderson
We’ve all been to a themed restaurant; perhaps you’ve salivated over smoked beef brisket served by a gentleman resembling John Wayne, or you’ve tucked into moussaka beside a mural depicting Santorini on the Aegean Sea. There’s certainly a place for these kinds of restaurants but as a modern hospitality designer, I tend to ... Read more about this postLoyalty programs: A different recipe for success
January 10, 2018
By Patrick Watson
Loyalty programs have existed for decades. Initially created within the airline industry to encourage brand loyalty, they typically provide benefits for money spent and value through progressive elite status. Research shows that we all belong to between four and eight. Unfortunately, research also shows that their ubiquity has created challenges leading to less ... Read more about this postGood restaurant design stands the test of time
November 14, 2017
By Judy Henderson
As hospitality designers, it’s our job to provide clients with a finished space that looks current. In my view, we also need to create a design that will stand the test of time and provide the client with true value. The photo above is a restaurant project my firm did in 2006. The ... Read more about this postThe parallels between food and restaurant design
October 18, 2017
By Chris Hannah
Being a restaurant designer, it’s impossible not to have a passion for food. As I continue my own culinary education, one of the great parallels between food and design is the ever-evolving landscape in which they live.
We are constantly bombarded with media that investigates and dissects both food and design on many levels ... Read more about this postThree easy marketing tactics to establish your restaurant online
September 18, 2017
By Mark Goren
There’s no doubt that running a restaurant has its challenges. Whether you’re opening your doors soon or running an established business, you should seriously consider how a few simple online marketing tactics can help you drive traffic, phone calls and menu views. Follow these simple yet critical steps to build a solid digital ... Read more about this postThe rules for designing a hotel restaurant
September 12, 2017
By Judy Henderson
When staying at a hotel and on the look out for a good spot to eat, I always check with the concierge. If their reply is “we have a great restaurant”, that’s when I run a mile in the other direction. Hotel restaurants tend to be buried on an upper level and occupied ... Read more about this postRestaurant concepts to watch for in June
June 7, 2017
By Aaron Jourden
In this edition of “concepts to watch,” we highlight three restaurant concepts that are making an impact on Canadian diners. Here’s a look at the characteristics and menu offerings that make these restaurants unique:
Flock Rotisserie + Greens
Instagram: 4,349 followers | Facebook: N/A | Twitter: 561 followers
Locations: 4 (Toronto)
Concept characteristics:
Quality, naturally raised rotisserie chicken
Signature ... Read more about this postYour restaurant’s renovation: It’s time for design
May 19, 2017
By Judy Henderson
Last time, we discussed the importance of planning for your restaurant renovation. Hopefully you heeded my warning – failing to plan is planning to fail. So, your work-back schedule is gently optimistic, the bar is perfectly positioned and scaled to the size of the space, and you’ve established a flow for the movement ... Read more about this postThe dos and don’ts of online menu management
May 16, 2017
By Sean Beckingham
For years, the relationships between restaurateurs, menu selections and hungry patrons remained mostly unchanged, various exceptions always included. Enter social media, an online voice of fandom, frustration and customer-on-keyboard justice; food photos, on-site selfies and reviews, both positive and scathing.
Before the golden age of the Internet, consumers had to go in-house to find ... Read more about this postHow social media can help grow your brand
May 11, 2017
By Stephan Schulz
Like many people, my first encounter with social media was through traditional news. Reports of major world news breaking through Twitter, or famous people posting about themselves caught my attention. Eventually, I was lured by the opportunity to showcase my work and I jumped into Twitter, then Instagram and LinkedIn.
My success with social ... Read more about this post