Branding Tips

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  • Three easy marketing tactics to establish your restaurant online

    September 18, 2017
    By Mark Goren There’s no doubt that running a restaurant has its challenges. Whether you’re opening your doors soon or running an established business, you should seriously consider how a few simple online marketing tactics can help you drive traffic, phone calls and menu views. Follow these simple yet critical steps to build a solid digital ...
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  • The rules for designing a hotel restaurant

    September 12, 2017
    By Judy Henderson When staying at a hotel and on the look out for a good spot to eat, I always check with the concierge. If their reply is “we have a great restaurant”, that’s when I run a mile in the other direction.  Hotel restaurants tend to be buried on an upper level and occupied ...
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  • Restaurant concepts to watch for in June

    June 7, 2017
    By Aaron Jourden In this edition of “concepts to watch,” we highlight three restaurant concepts that are making an impact on Canadian diners. Here’s a look at the characteristics and menu offerings that make these restaurants unique: Flock Rotisserie + Greens Instagram: 4,349 followers | Facebook: N/A | Twitter: 561 followers Locations: 4 (Toronto) Concept characteristics: Quality, naturally raised rotisserie chicken Signature ...
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  • Your restaurant’s renovation: It’s time for design

    May 19, 2017
    By Judy Henderson Last time, we discussed the importance of planning for your restaurant renovation. Hopefully you heeded my warning – failing to plan is planning to fail. So, your work-back schedule is gently optimistic, the bar is perfectly positioned and scaled to the size of the space, and you’ve established a flow for the movement ...
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  • The dos and don’ts of online menu management

    May 16, 2017
    By Sean Beckingham For years, the relationships between restaurateurs, menu selections and hungry patrons remained mostly unchanged, various exceptions always included. Enter social media, an online voice of fandom, frustration and customer-on-keyboard justice; food photos, on-site selfies and reviews, both positive and scathing. Before the golden age of the Internet, consumers had to go in-house to find ...
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  • How social media can help grow your brand

    May 11, 2017
    By Stephan Schulz Like many people, my first encounter with social media was through traditional news. Reports of major world news breaking through Twitter, or famous people posting about themselves caught my attention. Eventually, I was lured by the opportunity to showcase my work and I jumped into Twitter, then Instagram and LinkedIn. My success with social ...
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  • Restaurant concepts to watch for in February

    February 13, 2017
    By Kristin Menas In this edition of “concepts to watch,” we highlight three restaurant concepts that are making an impact on Canadian diners. Here’s a look at the characteristics and menu offerings that make these restaurants unique: The Green Panther/La Panthere Verte Instagram: 3,969 followers | Facebook: 13,251 likes | Twitter: 4,537 followers Locations: five (Montreal) Concept characteristics: A vegan/vegetarian concept ...
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  • How to start your restaurant’s renovation

    January 12, 2017
    By Judy Henderson If your restaurant is going to survive, you’re going to need to complete a renovation every seven to 10 years. I’m not talking about replacing the fabric on an existing banquet or adding an Edison bulb to an old pendent fixture – that’s maintenance. A renovation is more extensive; a rethink of the ...
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  • Redesigning the dining experience at Earls.67

    December 2, 2016
    Earls.67 is a new prototype restaurant based on global micro and macro trends By Cheryl Mah With time comes change and innovation. For the beloved 35-year-old west coast based restaurant Earls, time brought a one-off prototype concept designed to transform the chain dining experience. Earls.67, the 67th eatery in the powerhouse’s roster of locations, has packaged and ...
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  • Millennial dining celebrates food’s authenticity

    October 11, 2016
    By Adele Rankin More research and discussion has been generated about Millennials than any other demographic in recent memory since Generation X. Determining what draws them to a certain product, and perhaps more importantly, what keeps them coming back, is the focus for everyone from hotel brands to retailers. Restaurateurs can also learn a few lessons ...
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  • Do you have what it takes to be a multi-unit franchisee?

    August 30, 2016
    By Helen Fotinos More and more franchisors are targeting multi-unit franchisees to realize their development goals and more and more franchisees are joining the cue to invest in multi-unit/multi-brand concepts. If you are an aspiring multi-unit franchisee, here are a few things to consider before you invest: What’s your goal? Understanding your motivation is critical because there is ...
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  • Family-style dining: Bringing people and food together

    August 11, 2016
    By Liana Robberecht In the world of restaurants, the return of family-style dining shows that food is no exception to the adage that everything old becomes new again. With the hustle and bustle of our multi-tasking, information over-loaded, everything-on-our-phones lives, people are rediscovering the importance of taking a moment to reconnect with family and friends. There ...
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  • Restaurant concepts to watch for August

    August 3, 2016
    By Kristin Menas In this edition of “restaurant concepts to watch”, we highlight three concepts that are making an impact on Canadian diners. Here’s a look at the characteristics and menu offerings that make these restaurants unique: Nuba Instagram: 2,215 followers | Facebook: 5,109 likes | Twitter: 4,522 followers Locations: 4 (Vancouver) Concept characteristics: Modern twist on traditional Middle Eastern recipes Contemporary ...
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  • The changing landscape for foodservice in Canada

    August 2, 2016
    By Mark Dempsey When was the last time you visited a quick-service chain, a sit-down restaurant, or a supermarket? Depending on your answer, it may or may not come as a surprise to you that total traffic to the Canadian commercial foodservice marketplace was flat this last year versus the year before. While traffic is down, dollar ...
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  • The future of restaurant design has an eye on the bottom line

    July 13, 2016
    By Chris Hannah As restaurants fight for a place in the market, we often focus on key elements such as menu, service and ambience. While a single factor such as restaurant design cannot save a bad restaurant, it can certainly contribute to its demise, especially if the design budget is not managed wisely. It used to be ...
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