Branding Tips

  • Concepts to Watch: Stacked, Bergham, Tap & Barrel

    September 29, 2023
    By Katie Belflower Restaurant branding is vital to stand out and attract attention for your business. Every month, in Technomic’s Concepts to Watch, we highlight three restaurants that are demonstrating this across the country. In this edition, we are highlighting Stacked, Bergham, and Tap & Barrel.   Stacked Pancake House Chocolate Banana Pancakes Image Source: Stacked Pancake House Instagram   Facebook: ...
    Read more about this post
  • 5 partnerships that can raise your restaurant revenue

    September 11, 2023
    By Mark Plumlee Teamwork makes the dream work! Collaborations and strategic partnerships are powerful tools that can help your restaurant build community, increase local awareness, and boost revenue for all parties involved. There are a lot of fun and easy ways to create partnerships, and by aligning yourself with like-minded businesses, you increase your reach, attracting attention ...
    Read more about this post
  • Taking it back to traditional restaurant marketing

    September 7, 2023
    Does your brand strategy include traditional marketing? In recent years, many restaurants have replaced their customary marketing with social media to promote their businesses and grow their brands. Putting all your eggs in one basket may be a mistake, though. It’s important to embrace a diverse approach to marketing, engaging your customers on different levels to ...
    Read more about this post
  • Make your restaurant an occasion destination

    September 1, 2023
    Diners often spend special moments like birthdays or anniversaries at their favourite restaurants, so becoming an occasion destination means your guests associate you with some of the important milestones in their lives. This not only builds relationships with your clientele and boosts loyalty, but it may also help your bottom line by filling those tables ...
    Read more about this post
  • Developing a revenue management strategy for your restaurant

    August 24, 2023
    With increased costs, supply chain disruption, and labour shortages, making your restaurant as profitable as possible is paramount to your success. Do you have a revenue management strategy that works for your business? Revenue management is a system where you create win-wins for your customers and your business, offering value while protecting your margins. There are ...
    Read more about this post
  • Getting your loyalty program up to date

    August 22, 2023
    With the continued inflation and restaurant costs, does your loyalty program still offer value to your customers and make sense for your business? As your customers’ and your restaurant’s needs change and evolve, so, too, should your loyalty program. And while those changes are not always well received initially, it’s important for restaurants to maintain ...
    Read more about this post
  • Create a restaurant atmosphere your guests will enjoy

    August 18, 2023
    Your restaurant should be a place that guests want to visit again and again, and part of the appeal of your business is the atmosphere. Creating a pleasant experience for your guests means that they enjoy the ambiance of your restaurant, from the décor to the mood. Here are a few of the elements you ...
    Read more about this post
  • Use your personal brand to build your restaurant business

    August 14, 2023
    By Matt Parkin In the dynamic world of the hospitality industry, your personal brand emerges as an asset for your business. It’s not just a name; it’s a blend of your expertise, vision, and values – a recognizable mark of who you are. Think of it as a unique tag that people associate with you, your ...
    Read more about this post
  • Using social media to grow your restaurant’s profits

    August 3, 2023
    Social media and food go hand in hand as foodies search for recipes, post pics of their dishes, and connect with like-minded diners globally. Does your marketing plan include a social media strategy? If not, it’s time to get social! These platforms can help you reach an untapped audience, announce news, engage with your customers, ...
    Read more about this post
  • Concepts to Watch: Wings Up!, Kuto Comptoir a Tartares, Tahini’s

    August 2, 2023
    By Katie Belflower In the crowded foodservice world, standing out from the competition is vital. A key element in attracting and retaining customers is nailing down your restaurant concept and creating a menu that reflects your brand. In each edition of Technomic’s Concepts to Watch, we highlight three restaurants that are showing innovation and inspiration across ...
    Read more about this post
  • Responding to online reviews: a cheat sheet for restaurants

    July 31, 2023
    By Mark Plumlee In today’s digital age, online reviews play a critical role in a restaurant’s reputation, which can directly affect the bottom line.  A recent survey showed that 90 per cent of consumers read online reviews before visiting a business, and 88 per cent trust online reviews as much as personal recommendations. Therefore, it’s essential ...
    Read more about this post
  • How to use SEO to drive restaurant traffic

    July 20, 2023
    For restaurant owners and operators, websites – or more specifically, SEO – can play an important role in attracting guests to your business by providing information, marketing events, and promoting your menu. The more traffic you see on your website, the more people you’ll see through your doors. The key is that you want to come ...
    Read more about this post
  • Stepping up your loyalty program

    July 14, 2023
    Repeat business is a restaurant’s bread and butter, and this means loyalty and retention is top of mind for many operators. According to studies, it costs a business 25 times more to acquire a new customer than it does to keep one, so it’s in your best interest to make customer loyalty your top priority. Loyalty ...
    Read more about this post
  • Playing the long game with LTOs

    July 7, 2023
    Many restaurants are looking for alternate ways to increase revenues and summer LTOs may offer that opportunity. The very nature of LTOs is to offer something for a short period of time, but how can restaurants capitalize on these promotions long-term? 7 out of ten consumers have chosen LTOs in the last month, so we know ...
    Read more about this post
  • How to market your restaurant online

    July 5, 2023
    How can you get those seats in your restaurant filled up? Marketing your restaurant online will attract attention for your business, while improving your guest experience, broadening your audience, and growing your online brand. Optimize your website Your website can be a successful selling tool if you know how to use it. 79 per cent of diners ...
    Read more about this post