Branding Tips

  • QSRs update restaurant design for a better guest experience

    November 22, 2024
    As operators work to draw in customers and stand out from the competition, some QSRs are giving their restaurants a makeover, focusing on improving the guest experience with upgraded technology, streamlined operations, and updated design. Redberry Restaurants Canada will be opening new versions of remodelled Burger King restaurants in Etobicoke, North York, Sudbury, and Mississauga, featuring ...
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  • Making a difference in your community

    October 8, 2024
    While giving back and helping out your community is a year-round endeavour, it often gets more attention as the temperatures drop and the holiday season approaches. Giving back not only helps to make a difference, but it also helps staff morale, improves customer perception, can increase traffic and brand exposure, and inspires others to take ...
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  • Adding eatertainment at your restaurant

    September 24, 2024
    Dining preferences are shifting, and many customers are looking for more than just food and drink from their favourite restaurants. With more competition and higher expectations, creating a unique, memorable experience is setting operators apart. While McDonald’s, Chuck E Cheese, and Dave & Buster’s offer perhaps the most memorable eatertainment experiences, restaurants of all sizes ...
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  • Launching a successful collectable campaign

    September 18, 2024
    Collectables are coming back, and we’ve seen several restaurant campaigns recently, ranging from drinkware to clothing, and more. When polled, 76 per cent of consumers agree that collectable promotions get their attention, and 63 per cent feel that collectables would entice them to visit or purchase from the brand. By their very nature, collectables offer operators ...
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  • Celebrate fall’s arrival with updated décor

    September 13, 2024
    Seasonal changes may get you in the mood to switch up your restaurant décor, going from a fun summer ambience to a cozy fall feel. While you want to stick to your brand and the atmosphere that your guests love, updating your décor seasonally can offer your guests a cohesive experience that coincides with any ...
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  • Are subscriptions a viable loyalty tool for restaurants?

    September 6, 2024
    In today’s economy, operators are striving to turn first-time visitors into repeat customers, as customer loyalty becomes crucial for increased revenue. 41 per cent of consumers say that loyalty programs encourage restaurant visits, so the right program can boost traffic and maximize your margins.  Following the models made most popular by companies like Netflix and ...
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  • Using technology to boost patio sales

    July 29, 2024
    With patio season in full swing, it’s important to make the most of the opportunity to see higher revenues before the colder weather arrives. Filling those patio seats can help you get ahead, bring in new customers, and develop relationships that will have guests visiting year-round. Operators leveraging technology can improve the outdoor dining experience, from ...
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  • Planning your restaurant’s marketing playbook

    July 22, 2024
    By Doug Radkey Do you market your restaurant spontaneously, or do you have a true marketing playbook in place? If you said both, great answer! Marketing is not intended to be static. You simply cannot “plan it and forget about it.” It’s imperative that you consistently check in on your marketing playbook and the efforts made to ...
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  • Using restaurant aesthetics to boost your online brand

    July 10, 2024
    By Nicholas Rubright In today’s digital age, the success of a restaurant goes beyond just serving delicious food; it’s also about creating an experience that diners want to share online. Social media platforms like Instagram and TikTok have transformed how people discover and engage with restaurants. Crafting aesthetic menus and spaces is a great way to ...
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  • Elevating your restaurant business for success

    June 24, 2024
    By Dawn Castell Running a successful restaurant isn’t just about serving great food, it’s about creating memorable experiences, building a loyal customer base, and mastering the art of hospitality. Whether you’re a seasoned restaurateur or just starting out in the business, here are key strategies to elevate your restaurant and achieve lasting success. Craft a unique dining ...
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  • Restaurants in real-time: today’s foodservice industry and where we’re headed

    June 14, 2024
    By Jessica Brill As the foodservice industry progresses on the road to recovery, the post-pandemic landscape continues to challenge a great number of restaurateurs. Inflation, staffing shortages, and government policies threaten the livelihoods of so many hospitality businesses, as many operators work to get back on their feet. Prior to the pandemic, the average monthly restaurant ...
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  • Coffee: what’s the buzz all about?

    April 19, 2024
    While coffee may not be your top source of revenue, the growing popularity of coffee drinks can help build your restaurant’s bottom line. Studies show that nearly three-in-four Americans drink it every day and 36 per cent drink three to five cups daily, so an opportunity exists for restaurants to increase profits. How can operators ...
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  • Menu hacks and their influence on QSRs

    April 16, 2024
    Restaurants have always created dishes to appeal to their guests, of course, but some QSRs have taken it to the next level, allowing Canadian customers to weigh in with hacks to influence their menus with custom creations. Last fall, Harvey’s launched its first customer-created menu item, adding the Pickle Pickle poutine to the roster, featuring their ...
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  • Partnering up for more restaurant profits

    April 11, 2024
    More and more operators are seeing value in creating co-campaigns to raise revenues, reach a broader audience, and add creativity to their menus. Brand campaigns The industry is seeing partnerships among chains emerge more commonly to add value and variety for their customers. Recently, Wendy’s added the Cinnabon pull-apart to their breakfast menu, adding a sweet element ...
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  • The rise of eatertainment

    March 22, 2024
    The foodservice industry has seen many changes in the last few years, but the rise of eatertainment is one trend that looks like it is here to stay. Guests are looking for more from their restaurant visits, and that means adding value with an exceptional experience – that’s eatertainment. While not a strictly new concept – ...
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