Branding Tips

  • Using social media to improve your restaurant’s bottom line

    December 8, 2015
    By Sean Beckingham On a typical day, Canadians make a combined 18 million visits to the country’s 89,000 food and beverage venues, creating annual revenues for the industry of about $72 billion. That’s a lot of competition! Increasingly, a strong social media presence is a “must have” for restaurants looking to succeed in a crowded marketplace. Want ...
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  • Five ways to create a strong first impression with your outdoor signage

    December 7, 2015
    By Diane Chiasson You never get a second chance to make a good first impression. Your outdoor signage is much more than the name of your restaurant, it’s your customer’s initial encounter with your restaurant. Your restaurant sign is your advertisement! Your signage does much more than just announcing the name of your restaurant; it also ...
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  • How to overcome the bad business review

    September 22, 2015
    Yelp reviews: How to overcome the bad business review in four steps By Tania Stadnik September 22, 2015 Small-business owners work hard to build a brand reputation and get their business steadily off the ground. But what happens when a customer has a bad experience and vents in an online review forum like Yelp? Negative reviews don’t signify ...
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  • How to use Instagram to add flash to your social media marketing program

    September 14, 2015
    By Sean Beckingham September 14, 2015 Leave a comment If you use social media for business, chances are that your brand is already on Facebook and Twitter. Size and scope alone can make both platforms very useful in building your online presence. But did you know that your customers are expecting your brand to be active on an ...
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  • Restaurant mascots are more relevant than ever

    February 5, 2015
     By Jasmine Kafka Today, restaurant marketing strategies often include exploring the latest and greatest trends such as mobile payments, micro-restaurants (think food trucks) or the happy hour phenomenon. Despite the abundance of new marketing trends at a restaurant’s disposal, there’s always room for a staple 20th century branding tool, the mascot. If used successfully, restaurant mascots ...
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  • How to become – and remain – your guest’s favourite restaurant

    December 9, 2014
    Creating brand love: How to become – and remain – your guest’s favourite restaurantBy Denis HancockDecember 9, 2014 Loyal guests not only come to your restaurant more often than others; they are the top source of “word-of-mouth” recommendations that are consistently the most effective and affordable way to attract new guests to your restaurant. When it ...
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  • Top six reasons why digital gaming matters to your restaurant

    September 18, 2014
    By Danielle Klammer Digital gaming for restaurants is a new and integral way to offer your customers the opportunity to interact with your brand, even when they’re not in your restaurant. By offering a kid-friendly branded gaming app, you create an opportunity for your brand to live on smartphones or tablets. This keeps your brand top ...
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  • Canada’s new trade-mark laws, and what it means for your restaurant

    August 26, 2014
    By Chad Finkelstein Brand owners out there – get ready, big changes may be coming to Canada’s trade-marks laws, and some of them aren’t pretty. Some of them are really good developments, as well, that will put us in step with international intellectual property law norms, but all of them are going to dramatically alter the ...
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  • How to choose an approach to healthy eating that suits your restaurant’s overall brand strengths

    May 22, 2013
    By Emma Hyatt Fitting into healthy menus Canadians want to see healthy menu options at restaurants. They’ve been telling The NPD Group and other industry professionals this for years. Their intentions to eat healthier may not always turn into actions, but they still want those options available to them. However, like the decision to join any trend, ...
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  • Two ways to stay relevant while connecting with customers

    May 2, 2013
    By Mark Baltazar and Denis Hancock Restaurant marketers are in a never-ending battle to differentiate their brand in consumers’ minds. But sometimes focusing too much on differentiation can lead a brand to miss opportunities available to them. Two of the ways to avoid doing this are: Differentiating around mega-trends Ensuring advertising is distinctly relevant Differentiating around mega-trends Once something becomes ...
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  • Five ways to use your restaurant’s digital signage effectively

    February 20, 2013
    By Diane Chiasson Digital signage is slowly taking over the restaurant and foodservice industry. Most operators have already made the switch over to digital menu boards, or have plans to in the near future. And it makes sense. Digital boards are a cost-effective way for restaurant owners and operators to instantaneously communicate any message they want ...
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  • Seven ideas for naming your restaurant

    September 18, 2012
    By Diane Chiasson When it comes to naming a restaurant, one needs to give as much thought to it as one would in naming their child. It’s a name that you will use for the lifetime of the business. What you name your restaurant can contribute to the success of your restaurant. That single name will ...
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  • How to choose the right restaurant uniforms

    August 31, 2012
    By Sean Moon If we can believe Mark Twain, clothes not only “make the man” (or woman), they can also make – or break – your restaurant business. The type of uniform a person wears is a key factor in building credibility, trust and identification in industries ranging from hospitals to hospitality. In the foodservice business, the ...
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  • Food trucks are driving profit for Canadian restaurateurs

    August 2, 2012
    A small group of Canadian restaurateurs is taking their unique twist on food service literally to the streets. From designer tacos and high-end burgers to gourmet cupcakes and deli sandwiches, a number of chefs are counting on the power of social media and the eclectic tastes of a restless generation to turn the Canadian foodservice industry ...
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  • Three tips for redesigning your restaurant’s website

    May 16, 2012
    By Patti Hone Every now and then your website needs a refresh. There are a number of good reasons for redesigning your site: part of a rebrand, adding new functions such as a content management system, or perhaps it is just outdated. A redesign can make a big difference that’s either positive or negative if not done ...
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