Celebrities are helping restaurants get attention
March 19, 2024
Along with traditional and social media marketing, more restaurants and QSRs have begun to promote relationships with celebrities in recent years to try and tap into their fan bases and increase notoriety. This marketing trend takes sponsorship to the next level, capitalizing on as many mediums as possible to get people talking.
From Justin Bieber’s campaign ...Read more about this postEssential resources for restaurateurs
March 14, 2024
By Dawn Castell
As restaurant owners navigate the dynamic landscape of the food service industry, access to comprehensive resources is essential for optimizing operations, enhancing customer experiences, and driving profitability. From streamlining order processing to managing inventory and marketing efforts, leveraging the right tools and support systems can empower restaurant owners to thrive in a competitive ...Read more about this postCan geofencing help operators get ahead?
March 8, 2024
Geofencing is a marketing tool using GPS tracking that’s designed to target specific geographic areas to deliver personalized, location-based content to the audience. This could include anything from announcements to special offers or incentives from restaurants to local customers.
There are several ways that restaurants can use geofencing to analyze traffic data and patterns, increase customer ...Read more about this postOpening a restaurant in 2024
March 8, 2024
By Dawn Castell
Thinking about opening a restaurant this year? Embarking on this exciting new venture brings the thrill of opportunity along with the need for strategic foresight and meticulous planning. In today’s dynamic culinary landscape, success hinges on a foundation built upon data including market insights, innovation, and a commitment to excellence. Aspiring restaurateurs must ...Read more about this postHow restaurants are standing out from the crowd in 2024
March 7, 2024
As operators vie for consumer dollars, many restaurants are striving to set themselves apart with an improved guest experience and better value. Today’s crowded marketplace calls for restaurateurs to find ways to capture attention and attract guests to continue to compete and grow their revenues.
Upping the value
Many QSRs are choosing to focus on value to ...Read more about this postBuilding a restaurant community
February 8, 2024
By Mila Holosha
To build relationships, boost your business, and retain a loyal customer base, you need to create a restaurant community. Rather than simply being a place to stop for a meal, operators need to focus on creating more than just delicious food – and that means taking a broader look at your operations and ...Read more about this postLooking ahead to 2024’s restaurant design trends
December 5, 2023
Restaurant design is ever evolving, as operators try and improve functionality and aesthetics while standing out from the crowd with a brand that’s authentically their own. Of course, trends come and go, and restaurateurs need to focus on what works best for their business, but adding unique touches and current elements can help restaurants stay ...Read more about this postCreating a prix fixe menu for your event
October 20, 2023
As the holidays approach and events are hosted, there may be occasions when your restaurant is looking to change up your special occasion menus. Prix fixe is a set menu with courses and a set price, and it can offer something a little different for your guests – not to mention alleviating some of the ...Read more about this postWriting restaurant job descriptions that will attract talent
October 13, 2023
Although labour shortages are slowly evening out, many restaurants are still struggling to attract and retain the top talent they need to build the business. Competition is fierce as staffing has certainly been a concern for the foodservice industry in recent years.
Although industry has always struggled with attracting and retaining top teams, it’s more important ...Read more about this postThe next generation of diners
October 2, 2023
There have been countless studies on the dining habits of Millennials, Gen Z, and even the boomers, but the next generation to watch out for is the Alpha generation. Born after 2010, these school-aged customers are growing up tech-focused, globally informed, and have different likes and needs when they visit a restaurant.
These factors make this ...Read more about this postConcepts to Watch: Stacked, Bergham, Tap & Barrel
September 29, 2023
By Katie Belflower
Restaurant branding is vital to stand out and attract attention for your business. Every month, in Technomic’s Concepts to Watch, we highlight three restaurants that are demonstrating this across the country. In this edition, we are highlighting Stacked, Bergham, and Tap & Barrel.
Stacked Pancake House
Chocolate Banana Pancakes
Image Source: Stacked Pancake House Instagram
Facebook: ...Read more about this post5 partnerships that can raise your restaurant revenue
September 11, 2023
By Mark Plumlee
Teamwork makes the dream work! Collaborations and strategic partnerships are powerful tools that can help your restaurant build community, increase local awareness, and boost revenue for all parties involved.
There are a lot of fun and easy ways to create partnerships, and by aligning yourself with like-minded businesses, you increase your reach, attracting attention ...Read more about this postTaking it back to traditional restaurant marketing
September 7, 2023
Does your brand strategy include traditional marketing? In recent years, many restaurants have replaced their customary marketing with social media to promote their businesses and grow their brands. Putting all your eggs in one basket may be a mistake, though.
It’s important to embrace a diverse approach to marketing, engaging your customers on different levels to ...Read more about this postMake your restaurant an occasion destination
September 1, 2023
Diners often spend special moments like birthdays or anniversaries at their favourite restaurants, so becoming an occasion destination means your guests associate you with some of the important milestones in their lives. This not only builds relationships with your clientele and boosts loyalty, but it may also help your bottom line by filling those tables ...Read more about this postDeveloping a revenue management strategy for your restaurant
August 24, 2023
With increased costs, supply chain disruption, and labour shortages, making your restaurant as profitable as possible is paramount to your success. Do you have a revenue management strategy that works for your business? Revenue management is a system where you create win-wins for your customers and your business, offering value while protecting your margins.
There are ...Read more about this post
