Branding Tips

  • How to make your patio more profitable

    June 19, 2023
    Now that patio season is in full swing, it’s time to focus on how it can raise your revenues. 77 per cent of diners say they prefer to dine outside when given the chance, so making it a space that enhances your restaurant experience will get those tables filling up. As you add seating and staff, ...
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  • Use your online presence to get more restaurant visits

    June 15, 2023
    As restaurants compete for customers in a crowded marketplace, how can your business stand out from the competition? Getting attention for your restaurant is the name of the game. After all, you won’t fill those seats if they haven’t heard of you. Whether you have a solid marketing strategy or you’re giving the old one ...
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  • Late-night hours could help boost restaurant revenues

    June 13, 2023
    Many restaurants are looking for creative ways to maximize profits, reaching outside of their regular offerings to appeal to more guests and step away from the competition. While some restaurants are decreasing their hours to accommodate labor challenges, others are headed in the opposite direction, adding late-night options instead. RELATED: Shifting consumer spending and its effect ...
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  • Add catering to your restaurant’s roster

    June 12, 2023
    As many restaurants branch out to help with higher margins, consider the profitability of catering to raise revenues for your restaurant. In the fall of 2022, catering orders rose 184 per cent over the previous January, making it clear that as employees continue to return to the office, companies are looking to host events and ...
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  • Creating a sensational summer menu

    June 8, 2023
    If you’re looking for a way to excite returning guests, capture the attention of new visitors, and keep costs down, a seasonal menu might just do the trick. As we head into summer, and fresh flavours and ingredients become available, there’s an opportunity to brighten up your menu and tighten your margins. Treat your summer ...
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  • Setting your patio up for success

    June 7, 2023
    Canadians sure love patio season, so get your restaurant ready for that summer rush! With many restaurants seeing even slimmer profit margins, as labour and inflation continue to be a challenge, operators may be feeling the pressure to draw customers in and fill their seats. And while opening a new seating area can be a ...
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  • The future of ghost kitchens

    June 2, 2023
    We’ve seen the rise of ghost kitchens over the last few years, but do they have the appeal they once had, and will we see even more of this pandemic trend pop up in the future? Initially, some commercial realtors predicted that by 2025, ghost kitchens would make up as much as 20 per cent ...
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  • Concepts to Watch: Odd Burger, Beertown, Souvlaki Bar

    May 31, 2023
    By Katie Belflower Restobiz and Technomic’s Concepts to Watch this month features Odd Burger, Beertown, and Souvlaki Bar as three Canadian innovative restaurants. Building and growing your restaurant concept is vital to getting ahead in the fiercely competitive foodservice industry. Creating a menu that reflects your restaurant will get you more attention, help you stand out, ...
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  • Are subscriptions a viable option for your restaurant?

    May 26, 2023
    We’ve seen in recent years that subscriptions serve as steady sources of income, so why not apply that model to restaurants? Loosely, this concept looks like restaurants offering services, products, or perks to guests in exchange for a monthly subscription fee. Some restaurants are offering a free appetizer at each visit, bottomless drinks, dining credits, ...
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  • Celebrating food holidays in June

    May 25, 2023
    If you’re looking for new ways to attract customers, offer something unique, and create a buzz for your restaurant, try celebrating some of the food holidays in June. Getting your guests in the spirit with unique menu items, themed décor, and enthusiastic staff will have customers talking about your restaurant in no time. You can go ...
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  • Shifting consumer spending and its effect on restaurants

    May 25, 2023
    Consumers are cutting back on discretionary spending as they prepare for a possible recession, but have those cutbacks meant less revenue for restaurants? Are Canadians limiting their restaurant visits as inflation continues to soar? According to a recent study by Capterra,  85 per cent of consumers are worried about the looming recession, and nine out of ...
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  • 7 ways to grow your restaurant’s social media following

    May 2, 2023
    By Mark Plumlee The restaurant industry is increasingly being driven and impacted by social media. Apps like Instagram, TikTok, and Facebook can help you generate more website hits, create buzz, and contribute to your restaurant’s overall success. Think of it this way: if each post is like a mini billboard, then the more followers you have, the ...
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  • Digital transformation helps restaurants manage consumer demands and economic challenges

    April 27, 2023
    By Luke Rose Can restaurants use digital transformation as a tool to balance their bottom lines, consumer demands, and economic challenges? The current economic climate, paired with aftershocks from the pandemic, has fuelled a decline in consumer discretionary spending. As a result, many restaurants increased prices as they race to get their heads above the water ...
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  • Sustainability practices that restaurants can learn from hotels

    April 21, 2023
    By Peter Dougherty Adopting sustainability practices is important for restaurants to stay relevant, and there’s a lot to be learned from hotels. Getting away to a hotel is the ultimate luxury for most people: with the big, comfy bed and crisp white sheets, and leaving towels behind to be “magically” replaced with fresh, clean versions. The ...
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  • Restaurants are branching out, developing new revenue streams

    April 5, 2023
    As restaurants continue to search for ways to find success amid inflation and labour shortages, many are exploring new revenue streams to boost their bottom lines and avoid raising menu prices. In fact, only 23 per cent of restaurants plan to increase their prices, even though 85 per cent of Canadian customers say they would ...
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