Branding Tips

  • Modern food delivery requires modern food packaging

    September 21, 2022
    With takeout and delivery so popular and so many restaurants competing for attention, food packaging counts. Studies show that 72 per cent of consumers are influenced by a product’s packaging when deciding whether to buy, so your takeout and delivery packaging could be an important sales tool for your restaurant. Here’s a look at some of ...
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  • How to use design to make your restaurant stand out — part 2: restaurant atmosphere

    September 7, 2022
    By Megan Prevost While the design and content of your menu can certainly help your restaurant stand out, customers think about more than just food when they’re choosing a restaurant to dine at. Restaurant marketing professionals know that restaurants provide customers with an experience, not just dinner. Whether subconsciously or explicitly, diners select restaurants based on ...
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  • Why custom uniforms can be effective tools in the hospitality industry

    August 30, 2022
    By Nick Warrick Staff members in the hospitality industry have a critical role in providing a positive customer experience. These employees represent your brand, whether they work in the background or have face-to-face customer interactions. The clothing your staff wears creates a lasting first impression for your guests. Choosing custom uniforms at your location makes a ...
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  • How to use design to make your restaurant stand out — part 1: food & menus

    August 22, 2022
    By Megan Prevost Even if your restaurant makes the world’s best food, it won’t survive without a solid marketing strategy in place. Most restaurant marketing experts know that customers aren’t simply seeking something to eat; they’re seeking an experience. If you want to create an experience at your restaurant, you’ll want to design and establish your ...
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  • Why you should solicit more online reviews (and how to do it)

    August 12, 2022
    By Mark Plumlee If you want to capture the attention of would-be guests on the internet, online reviews are of the utmost importance. According to a study by TripAdvisor, 94 per cent of respondents in the U.S. admitted that online reviews influence their dining decisions. Another study by two economists at the University of California, Berkeley, ...
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  • How restaurants can create community by partnering with nonprofits

    August 11, 2022
    By Adrian Johansen It’s not uncommon for restaurants and nonprofits to work together, mostly to raise money for that particular organization or because the restaurant supports it and wants to find a way to give back. One of the most common practices is for a patron to mention an organization by name at the restaurant and ...
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  • Restaurant design trends for the post-pandemic consumer

    July 29, 2022
    Perfecting your restaurant design can be tricky but it is a vital step for attracting and retaining customers. How can restaurateurs ensure they are appealing to the contemporary consumer? The latest edition of Datassential’s Trendspotting report notes that as restaurants continue to struggle to stay afloat in the post-pandemic, inflation-infused climate, more than one in five ...
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  • How to design an awesome summer menu

    July 19, 2022
    By Megan Prevost Thanks to tourism, longer days, and more leisure time, summer is always a busy season for restaurants. The summer season offers numerous opportunities to create an exclusive experience for customers that they won’t find elsewhere. To create a special summer experience, start with your menu.  Your menu isn’t just a piece of paper with ...
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  • Making the most of your summer patio

    July 7, 2022
    By Megan Prevost By July, most restaurants are deep into their summer patio season. But are you making the most of your outdoor space? Having an outdoor seating option is a huge draw for any local restaurant and even more so when the patio itself has added features not found within the regular restaurant.  Setting up a patio ...
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  • 3 tips for maximizing restaurant cross-promotion

    June 14, 2022
    By Megan Prevost There are many different strategies that can help to propel a new business to success, especially in the continually evolving world of digital marketing. Even in the digital age, one piece of old-school wisdom still holds true — word of mouth is one of the most consistently successful forms of advertising. The trick ...
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  • Concepts to Watch: La Cubana, Goodfellas, Dineen Coffee

    June 10, 2022
    By Katie Belflower A bold and decisive restaurant branding and concept are important for success. Every month, with Technomic’s Concepts to Watch, we highlight three restaurants that demonstrate this across the country. This month, the focus is on Ontario, with Toronto Cuban restaurant La Cubana, southern Ontario pizzeria Goodfellas, and Toronto coffee company Dineen spotlighted. Source: La Cubana ...
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  • Why creating a story with your menu makes a difference

    May 24, 2022
    By Ralph Zoontjens The term “food marketing” may conjure images of billboards or TV ads, but the restaurant menu is one of the most important touchpoints to engage your customers and keep them coming back. For the past two years, food marketing has been dominated by pandemic-related risk management, but now, restaurants have the freedom to focus ...
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  • Heading into summer 2022, where does Canadian foodservice stand?

    May 9, 2022
    By David Hopkins It’s difficult to believe it but we’re already more than a third of the way through 2022. Now, more than two years into the pandemic, Canadian foodservice businesses are continually facing challenges while also experiencing new successes and new innovations. Even as we’re only in the fifth month of the year, there are ...
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  • Independent restaurants leaning on virtual brands

    April 28, 2022
    A new collaborative report between Grubhub and Technomic has found that four in 10 (41 per cent of) independent restaurants currently operate virtual brands to leverage persistent demand for delivery from consumers. Generally offering low capital costs and a world of opportunity, virtual brands are all the rage right now, from offering delivery-only channels to satisfy ...
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  • The ultimate showdown: print menus vs. QR codes

    March 25, 2022
    By Megan Prevost Once upon a time, there wasn’t a huge debate between different types of menus. Restaurants simply offered standard print menus. While there were tons of different options in the print menu world (and still are), it’s up to restaurants to decide which type best fits their needs and brand image. However, after the ...
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