Getting your loyalty program up to date
August 22, 2023
With the continued inflation and restaurant costs, does your loyalty program still offer value to your customers and make sense for your business? As your customers’ and your restaurant’s needs change and evolve, so, too, should your loyalty program. And while those changes are not always well received initially, it’s important for restaurants to maintain ...Read more about this postCreate a restaurant atmosphere your guests will enjoy
August 18, 2023
Your restaurant should be a place that guests want to visit again and again, and part of the appeal of your business is the atmosphere. Creating a pleasant experience for your guests means that they enjoy the ambiance of your restaurant, from the décor to the mood. Here are a few of the elements you ...Read more about this postUse your personal brand to build your restaurant business
August 14, 2023
By Matt Parkin
In the dynamic world of the hospitality industry, your personal brand emerges as an asset for your business. It’s not just a name; it’s a blend of your expertise, vision, and values – a recognizable mark of who you are. Think of it as a unique tag that people associate with you, your ...Read more about this postUsing social media to grow your restaurant’s profits
August 3, 2023
Social media and food go hand in hand as foodies search for recipes, post pics of their dishes, and connect with like-minded diners globally. Does your marketing plan include a social media strategy? If not, it’s time to get social! These platforms can help you reach an untapped audience, announce news, engage with your customers, ...Read more about this postConcepts to Watch: Wings Up!, Kuto Comptoir a Tartares, Tahini’s
August 2, 2023
By Katie Belflower
In the crowded foodservice world, standing out from the competition is vital. A key element in attracting and retaining customers is nailing down your restaurant concept and creating a menu that reflects your brand. In each edition of Technomic’s Concepts to Watch, we highlight three restaurants that are showing innovation and inspiration across ...Read more about this postResponding to online reviews: a cheat sheet for restaurants
July 31, 2023
By Mark Plumlee
In today’s digital age, online reviews play a critical role in a restaurant’s reputation, which can directly affect the bottom line. A recent survey showed that 90 per cent of consumers read online reviews before visiting a business, and 88 per cent trust online reviews as much as personal recommendations. Therefore, it’s essential ...Read more about this postHow to use SEO to drive restaurant traffic
July 20, 2023
For restaurant owners and operators, websites – or more specifically, SEO – can play an important role in attracting guests to your business by providing information, marketing events, and promoting your menu. The more traffic you see on your website, the more people you’ll see through your doors.
The key is that you want to come ...Read more about this postStepping up your loyalty program
July 14, 2023
Repeat business is a restaurant’s bread and butter, and this means loyalty and retention is top of mind for many operators. According to studies, it costs a business 25 times more to acquire a new customer than it does to keep one, so it’s in your best interest to make customer loyalty your top priority.
Loyalty ...Read more about this postPlaying the long game with LTOs
July 7, 2023
Many restaurants are looking for alternate ways to increase revenues and summer LTOs may offer that opportunity. The very nature of LTOs is to offer something for a short period of time, but how can restaurants capitalize on these promotions long-term?
7 out of ten consumers have chosen LTOs in the last month, so we know ...Read more about this postHow to market your restaurant online
July 5, 2023
How can you get those seats in your restaurant filled up? Marketing your restaurant online will attract attention for your business, while improving your guest experience, broadening your audience, and growing your online brand.
Optimize your website
Your website can be a successful selling tool if you know how to use it. 79 per cent of diners ...Read more about this postHow to make your patio more profitable
June 19, 2023
Now that patio season is in full swing, it’s time to focus on how it can raise your revenues. 77 per cent of diners say they prefer to dine outside when given the chance, so making it a space that enhances your restaurant experience will get those tables filling up.
As you add seating and staff, ...Read more about this postUse your online presence to get more restaurant visits
June 15, 2023
As restaurants compete for customers in a crowded marketplace, how can your business stand out from the competition? Getting attention for your restaurant is the name of the game. After all, you won’t fill those seats if they haven’t heard of you. Whether you have a solid marketing strategy or you’re giving the old one ...Read more about this postLate-night hours could help boost restaurant revenues
June 13, 2023
Many restaurants are looking for creative ways to maximize profits, reaching outside of their regular offerings to appeal to more guests and step away from the competition. While some restaurants are decreasing their hours to accommodate labor challenges, others are headed in the opposite direction, adding late-night options instead.
RELATED: Shifting consumer spending and its effect ...Read more about this postAdd catering to your restaurant’s roster
June 12, 2023
As many restaurants branch out to help with higher margins, consider the profitability of catering to raise revenues for your restaurant. In the fall of 2022, catering orders rose 184 per cent over the previous January, making it clear that as employees continue to return to the office, companies are looking to host events and ...Read more about this postCreating a sensational summer menu
June 8, 2023
If you’re looking for a way to excite returning guests, capture the attention of new visitors, and keep costs down, a seasonal menu might just do the trick. As we head into summer, and fresh flavours and ingredients become available, there’s an opportunity to brighten up your menu and tighten your margins. Treat your summer ...Read more about this post
