Branding Tips

  • How can you boost enrolment for your loyalty program?

    January 10, 2023
    Building loyalty is an effective way to build your business, so it’s time to prioritize enrolment for your loyalty program. While the exact ratio of loyalty to cheque size is difficult to determine, it’s clear that loyalty members have continued to visit and spend, despite the continued rising inflation. With the average consumer belonging to ...
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  • How loyalty can help offset the effects of inflation

    December 15, 2022
    In today’s economy, loyalty is more important than ever. As prices continue to rise and people watch their discretionary spending, you want your restaurant to be their destination of choice. As a restaurateur, knowing your customer is a fundamental factor for success. The better you get to know them, the easier it will be to deliver ...
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  • 5 Christmas marketing ideas

    December 9, 2022
    By Megan Prevost Christmas is just around the corner, which means everyone is looking for that perfect present or special place to spend time with their loved ones. It also means it’s time to ramp up those holiday marketing campaigns! The happiest season is the busiest season, too, so you need to stand out from the ...
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  • Minimizing the effects of negative reviews on your restaurant

    December 2, 2022
    Negative reviews can hurt your reputation and affect your bottom line. While you can’t just delete the reviews you don’t like, there are ways that you can mitigate the effect they have on your business. Do reviews really matter? In short, yes. 85 per cent of customers treat reviews like they’re recommendations from friends and family, ...
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  • Ghost kitchens are evolving as restaurant challenges continue

    November 17, 2022
    Ghost kitchens popped up during the pandemic as a creative way to keep kitchens open when dining areas were closed. But as the demand for off-premise dining continues to hit record highs, the ghost kitchen concept is evolving. They began as a kind of a mystery, with many ghost kitchens opening in secret locations, allowing customer ...
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  • What is your restaurant missing?

    November 8, 2022
    By Megan Prevost Success in the restaurant industry often comes from a passionate pursuit to make things better, but what is your restaurant missing? In an industry as volatile and unpredictable as this one, it’s important to stay on your toes, and pay attention to customer retention trends, customer satisfaction levels, and your competitors. No matter ...
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  • Boost your restaurant business with the after-work crowd

    November 1, 2022
    Restaurants need to constantly be on the lookout for creative ways to increase their guest counts and attract new clientele. With consumers craving social experiences and more employees heading back into the office, restaurants may be able to appeal to an after-work crowd to get more people through the doors. A recent survey found that diners ...
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  • Sustainability matters to today’s Canadian consumers

    October 18, 2022
    Sustainability is a hot topic for Canadians and it is becoming increasingly important to consumers, with 45 per cent looking to increase their sustainable behaviour. Recently, consumers were asked to rate the importance of restaurants making sustainable choices. Results were steady across the board, with QSRs (at 57 per cent), fast casuals (at 56 per cent), ...
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  • Merchandising could help boost your restaurant’s brand

    October 11, 2022
    Are you looking for a new way to boost your restaurant’s brand and spread the word about your business? If you’ve already sent out flyers, partnered with other businesses, and marketed promos, maybe it’s time to try something new. Many restaurant chains are creating merchandise as a marketing tool. Tim Hortons partnered with Justin Bieber to ...
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  • What are customer profiles — and why should you build them?

    September 29, 2022
    By Mark Plumlee Knowing your customers is perhaps the most important part of running a successful small business. Knowing your target audience should inform every decision you make – your overall atmosphere, your menu, your marketing strategies, and beyond. Familiarity with your diners allows your business to provide them with the exact drinking or dining experience they ...
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  • Your menu pricing strategy can help your restaurant get ahead

    September 22, 2022
    As inflation continues to rise and labour shortages persist, it may be time to look at your menu pricing strategy as a way to cut costs and raise profits. As a restaurateur, you know it’s a balancing act to keep customers happy and stay in the green. Understanding how to create a menu pricing strategy can ...
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  • How to use design to make your restaurant stand out – part 3: marketing materials

    September 22, 2022
    By Megan Prevost Designing your restaurant to promote your unique, identifiable brand means looking at more than just artwork and lighting to make your restaurant stand out. You’ll want to ensure that anything that mentions or promotes your restaurant also portrays that stand-out branding. This means everything from the design of your business cards to your ...
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  • Modern food delivery requires modern food packaging

    September 21, 2022
    With takeout and delivery so popular and so many restaurants competing for attention, food packaging counts. Studies show that 72 per cent of consumers are influenced by a product’s packaging when deciding whether to buy, so your takeout and delivery packaging could be an important sales tool for your restaurant. Here’s a look at some of ...
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  • How to use design to make your restaurant stand out — part 2: restaurant atmosphere

    September 7, 2022
    By Megan Prevost While the design and content of your menu can certainly help your restaurant stand out, customers think about more than just food when they’re choosing a restaurant to dine at. Restaurant marketing professionals know that restaurants provide customers with an experience, not just dinner. Whether subconsciously or explicitly, diners select restaurants based on ...
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  • Why custom uniforms can be effective tools in the hospitality industry

    August 30, 2022
    By Nick Warrick Staff members in the hospitality industry have a critical role in providing a positive customer experience. These employees represent your brand, whether they work in the background or have face-to-face customer interactions. The clothing your staff wears creates a lasting first impression for your guests. Choosing custom uniforms at your location makes a ...
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